Tag: 2013

newstalk
12/16

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.”But what does that mean…really?First, recognize that the ranker is based on Persons 6+.Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come as no surprise to anyone tracking News/Talk ratings over the years (not that 4th is shabby).Second, there is no indication that these numbers exclude Public Radio, so I will assume that the strength for News/Talk/Info also … [Read more...]

blodget
11/12

Radio and the Future of Digital: 2013

Henry Blodget at Business Insider just published an updated look at the future of digital media that has consequences for those who are fighting the audio wars in the radio trenches and elsewhere.Here are a few highlights - but I encourage you to check out the full presentation.What rises to the top of the pile of factoids is the increasing importance of mobile as a platform, a destination, a vehicle through which consumers prefer to receive content, and a destination for advertising dollars which will, sooner or later, follow attention and consumption.Indeed, most online devices … [Read more...]

listentothis
09/25

What’s REALLY Happening To Radio Listening? Read This…

In order to rally and fight a problem, we must begin by recognizing its existence.The realities of changing consumer usage have certainly provoked action for my clients in what used to be called "newspapers," I can tell you. But radio has been slower to action not only because the trends have been less dire, but also because so few are willing to stand up and tell the Emperor that he has no clothes.Indeed, some refute the trends altogether. So it is when we hear that radio usage is up and time spent listening is stable.Um, no.Don't take my word for it. Take it from this new … [Read more...]

newiphones1024
09/23

11 Million New Users to iTunes Radio – in One Weekend

That's the news from Apple: Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re Going Home” by Drake. A "Pandora killer"? Of course not. But does some of that listening come from Pandora? You bet.Does some come from other iTunes listening? You bet.Is some of that listening brand new - borrowed from nobody in the radio space? You bet.Is some of that listening stolen from radio? Absolutely.There's a slavish devotion among some in radio to research which asks respondents to dissect their … [Read more...]

garykramer1024
09/10

What Radio Talent Can Learn from Improv

What can radio talent learn from the masters of comic improv? A lot, it turns out.In one of the most enjoyable conversations from hivio 2013, the radio ideas festival, I talked with Gary Kramer, Artistic Director of the National Comedy Theatre in New York and San Diego.Over the past two decades, the NCT has presented almost 7000 performances. As a performer, Gary has appeared throughout the country, as well as internationally in places such as Iraq, Egypt, Germany, Greece, Italy, Turkey and Spain. In addition to NCT, Gary has directed and performed with ComedySportz in Santa Barbara … [Read more...]

socastsrm1024
09/04

Revealing Radio’s Social Media Opportunity

SoCast is a company that integrates radio and social media to make the distinctions transparent across platforms. In other words, SoCast makes radio social.Not only does SoCast social media-enable all your online radio content, they can even provide an all-social CMS for your brand.Sandy Hurst is COO of SoCast, and he highlighted the opportunity for radio in the social media space at hivio 2013, the first-ever radio ideas festival held this past Summer in San Diego.Watch as Sandy illustrates specific applications to leverage social media for broadcasters. Click the image below to … [Read more...]

Mike Hodges U-T 1024
08/22

Newspaper Lessons in Transformation for Radio Broadcasters

Newspaper publishers are leading the transformation of media in large part because no corner of the media establishment has been so thoroughly disrupted.Invariably, that means some in the industry will become leaders while the rest become followers and even also-rans.Mike Hodges is one of the leaders. He’s President and COO of U-T San Diego (formerly known as the San Diego Union-Tribune), one of the largest and most profitable local media companies in Southern California.My conversation with Mike was one of the most popular Q&A’s from hivio, the radio ideas festival held this … [Read more...]

Google's Maggie Ferrante
08/14

What Google+ and Hangouts can do for Radio Broadcasters

Among the presenters at this year's hivio radio ideas festival were two Google execs: Gabriela D'Addario and Maggie Ferrante. They are part of the team introducing media companies to Google's social and communication platforms: Google+ and Hangouts (I just peeked at Google+ and jumped on a live Q&A between the LA Times and Aaron Paul from AMC's Breaking Bad).We live-streamed hivio on Hangouts Live and built our event base on Google+, and it worked great.It seems to me that any broadcaster with talent behind a mic - particularly those whose fortunes are made by those talents - would … [Read more...]

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