Perceptual/Strategic Research for media brands to create ratings advantage over competitors. Format Discovery Research to map out new opportunities. Online, on-phone, and in person. Qualitative and quantitative. Whatever it takes to get the job done best.
All good media strategy begins with the consumer in mind. What assets does the media brand have, and what consumer problems can those assets help solve? And how do we brand and message so as to maximize our strategic impact?
Mark Ramsey speaks on trends and opportunities using illustrations and data from inside and outside media. Ramsey is a passionate speaker specializing in the tremendous opportunities available to traditional media companies in a digital world.