Hivio

hivio-banner

Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Free. Invitation only. One Summer day in San Diego.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media agency, brand, technology, and content authorities who are not the same old faces.

Get ready to rock the world of audio entertainment and information. Get ready for a one-of-a-kind experience from Mark Ramsey Media.

* = required field

2013 Speakers included

logo.google
logo.ut
logo.triton
logo.pandora
Thoughtful presentations and conversations flush with ideas anyone in the audio entertainment or information space can put to work right away. All from the perspectives of people outside radio: Brands, agencies, entrepreneurs, thought-leaders, and innovators.

buzz

markmiddolarge
09/10

How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014

markmiddosmall

How do you make your audio brand go “viral”?

Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the DNA of his product at low cost and without spending big money on marketing or advertising.

Growth hacking is at the heart of how today’s hot tech startups get off the ground. No wonder Mark was a hit at hivio 2014.

Among the questions he addresses:

  • What is “growth hacking”?
  • How can players in the audio space build in growth to their products and platforms?
  • What is the role of gathering leads for audio brands? Very few radio brands, for example, bother with this. Even in non-commercial radio there’s little lead nurturing, yet these brands are directly supported by listeners
  • How can growth hacking help audio brands build hype and excitement around their products?
  • If you launched an audio brand, how would you do it?

If you’re serious about marketing your audio brand, this Q&A is must-viewing!

Please watch and share this video:

Prefer audio?

Try this:

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
robgreenleelarge
09/04

The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

robgreenleesmall

Just how big is podcasting, and how are consumers and advertisers embracing the platform?

That was the topic I covered with PodcastOne’s Rob Greenlee in this spectacular conversation from hivio, the audio future festival. At about the halfway point, we’re joined by “Randall,” the hilarious YouTube icon famous for “badass” honey badger videos (Randall had a podcast running on PodcastOne at the time).

Rob answers these and other questions:

  • Just how popular are podcasts?
  • There are a zillion podcasts and lots of ways to consume them. Where does PodcastOne fit in?
  • Metrics – Where are we on measuring usage such that podcasting can be effectively monetized?
  • How much revenue is there today in podcasting, and what are the projections?
  • Why should advertisers pay attention to podcasts?
  • What is the relationship between podcasts and radio? Lots of broadcasters create podcasts, but almost no podcasts end up being radio shows. Why?

Please watch and share this video:


Prefer audio?

Try this: 

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
tracyjohnsonlarge
08/27

Tracy Johnson on What Makes Radio Talent Great

tracyhonsonsmall

What makes radio talent great? Where do you find it? And how can you leverage it?

Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival.

Tracy has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management, and he’s the author of three books about developing on-air superstars that have been described as The Bible of Personality Radio.

Tracy answers these and other questions:

  • What is the state of talent on radio from your perspective?
  • When will radio wake up to the talent in the world of podcasting and use either those podcasts or that talent in its arsenal?
  • While platforms like Pandora may be all music, others like Slacker and iTunes are not. How soon until online radio pure-plays look to make a major on-air talent play?
  • Morning Shows…What characterizes the best entertainment (i.e., morning) shows? What common trouble-spots do you find?
  • Is talent so scarce? Or are we not looking in the right place? Or have we lost the skill to nurture it?
  • What advice do you offer to talent who want to leverage their popularity across digital platforms?

This is an awesome and eye-opening Q&A. Strongly recommended!

Please watch and share this video:

Prefer audio?

Try this: 

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
robertrose_large
08/19

How Audio Platforms Can Monetize Content Marketing

robertrose_small

This is one of my favorite Q&A’s from this year’s hivio audio future festival.

Content marketing is one of the hottest new trends among brands worldwide, and the audio space is primed to excel in this area because audio media companies have been creating content for decades.

So how can audio media companies leverage their own content across platforms and help brands embrace this trend?

Robert Rose is Chief Strategist for the Content Marketing Institute. He’s also co-host with Joe Pulizzi of the terrific podcast “This Old Marketing.”

Robert addresses these and other questions:

  • What is “content marketing”?
  • What are some examples of brands using audio in their content marketing?
  • How important is it for audio brands (like radio, online radio, etc.) to create content across channels – not simply audio and not simply via their primary means of distribution?
  • What about creating audio CONTENT for brands? Not simply spots? How can the desire of brands for content be satisfied by today’s audio brands? After all, nobody knows audio better than the folks in the space now.
  • It seems that many brands are transforming into media brands. True? Why?
  • And many media brands are getting into the product business. Again, why? What opportunities does THAT create for today’s audio brands?

Please watch and share this video:

Prefer audio?

Try this: 

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
pixarlarge
08/11

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

Emma-small

If your brand is a story, then how can you best bring that story to life?

Who knows more about story that the artists who work at Pixar – past, present, and future?

In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats.

Emma got her start in story at Pixar Animation Studios in 2007 on the feature film Brave. While at Pixar she also worked on such films as Monsters University and Inside Out. Since leaving Pixar in 2012, Emma has worked on numerous projects for Dreamworks TV, Scott Free, Paramount Animation, and Rovio.

Emma is best known for penning the 22 “Storytelling Rules” she learned at Pixar – a series of tweets that went viral.

Among the questions I asked Emma:

- What is a story and why should we care?
- Is it true that early on, all Pixar movies “suck”?
- What is it like to work at Pixar?
- What did you learn from Pixar?
- Spotlight on several of the 22 “Rules of Storytelling”

There’s so much all of us in the audio space – commercial and non-commercial – can learn from Pixar.

Even if it’s as simple as the importance of experimentation and going beyond whatever you think is “good enough.”

Please watch and share this video:

Prefer audio?

Try this: 

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
agogolarge
08/05

Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

jdheilprin

If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place?

Well, now you can!

J.D. Heilprin is founder of AGOGO, a stealthy mobile-first startup that was recently featured in the iTunes store as “best new app” and “top news app.”

Much more than aggregating podcasts, AGOGO is a platform bringing together a world of audio (and the audio form of TV and textual media content made audio) in one place, and lets the user create his or her own channels. What’s fascinating about this app is that it disaggregates content from traditional channels to let users experience that content in their own way – and it’s not just radio content.

Want NPR content (including content not available by podcasting) but not via NPR’s silo (a limitation of NPR’s new app NPR One)? Here it is! Feel free to mix it with your favorite Adam Carolla podcasts and audio feeds from your favorite TV shows and text-to-speech from influential media publishers. All in one place.

Want to dive deep on Iggy Azalea? Listen to an Iggy Azalea song then discover an interview with the artist or catch up on the latest Iggy Azalea news - all here!

Here are some of the questions I asked J.D.:

  • What is the problem you set out to solve with AGOGO?
  • What is AGOGO?
  • You don’t distinguish between the source of the audio in your content – it’s from all over and includes even text to speech and TV audio. Why?
  • How can broadcasters and others get involved?

Also enjoy a slick demo of the platform.

Please watch and share this video:

Prefer audio?

Try this: 

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
hamishandandylarge
07/31

Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!

craigbrucesmall

The number one media brand in Australia is a radio show.

Think about that for a second.

The number one media brand in Australia is a radio show.

So says Southern Cross Austereo’s Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent.

There’s a lot U.S. broadcasters can learn from Craig’s keen comments and finely-tuned best practices, which he shared with all of us in his Q&A at hivio 2014, the audio future festival.

Be forewarned: Not all of what he says about U.S. radio is complimentary. And you will particularly want to watch this Q&A if you have an aging morning show and are pondering the question of succession.

Some of the questions Craig answers:

  • What’s special about radio and audio in Australia?
  • Why is the #1 Media Brand in Australia a Radio Show?
  • What’s your assessment of what you hear on the radio in the US?
  • Talent development is a choice that you spend money on. Do you have to convince management of this?
  • What do you think about radio in the US?
  • How do young people in Australia interact with the medium? What’s their audio usage like across platforms?

Craig Bruce is, flat out, one of the smartest broadcasters I have encountered anywhere.

Please watch and share this video:

Prefer audio?

Try this:

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
andrealarge3
07/14

What Radio Can Learn from a YouTube Star

andrea580

What’s the difference between a media brand and an individual with 50 million YouTube views?

Nothing!

Andrea Russett is a YouTube phenomenon. She has amassed over 700K Twitter followers, 1 million YouTube subscribers, 1.1 million Instagram followers, and 50 million YouTube views.

Speaking with me at hivio 2014 with her manager Phil Becker, here are some of the questions that Andrea and Phil answered:

  • How did you become a YouTube Star? How do you grow that kind of attention?
  • What do brands expect from a YouTube Star? How do they work with you?
  • How did you work on the Radio?
  • Why does a YouTube star WANT to be on the radio?
  • How does a broadcaster find talent from YouTube?
  • Why isn’t every broadcaster in every local market doing that?!
  • What did Phil learn from the experience with Andrea on the radio?

Talent is central to the future of radio, no matter where it lives. And a talent who comes to radio with its own large and built-in audience is a special talent indeed.

This is required viewing for broadcasters everywhere!

Watch this video:

Prefer audio? Try this:

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
ricmiliti1024
07/08

What Advertisers Want from Radio

ricmiliti580

What do advertisers want from the audio marketplace in general and from radio in particular?

Let’s ask an agency head! Or in this case, an “anti-agency” head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more.

This was one of the standout Q&A’s from hivio 2014, the audio future festival.

Among the questions Ric answers:

  • What kind audio do you buy? Why?
  • What is the BEST thing about the audio space from the advertiser’s perspective?
  • How do you factor in — or overrule — Nielsen ratings in your decision-making?
  • How do you see your buying decisions changing in the future?
  • How is traditional radio missing out, if at all? What don’t broadcasters understand that they need to?
  • What advice would you give to anyone in the audio space who wanted you to spend money with them?
  • Do you spend on podcasts? Why/why not?

Watch this video:

Prefer audio? Try this:

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
dougsternelarge
07/01

This is how Pandora has Changed Audio Advertising

dougsterne580

Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising.

This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014.

Among the questions Doug answers:

  • What impact has online radio in general — and Pandora in particular — had on audio as a force among agencies?
  • For online radio, audio is more than just audio. What creative opportunities has online radio opened up for agencies and their clients?
  • Mobile is obviously the direction all technology is headed in. What are the advantages of online radio in that space?
  • Targeting — How does targeting continue to evolve, and how does that contribute to monetization?
  • How does Pandora keep registration information up to date?
  • What is the level of acceptance for online radio as an alternative to traditional radio for the advertisers you speak to?
  • What does the advertising market want in terms of measurement?

You’ll particularly enjoy Doug’s response when asked why Nielsen can’t – or won’t – measure Pandora alongside the rest of the radio universe.

Watch this video:

Prefer audio? Try this:

Download Audio

Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field