Hivio

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Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Free. Invitation only. One Summer day in San Diego.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media agency, brand, technology, and content authorities who are not the same old faces.

Get ready to rock the world of audio entertainment and information. Get ready for a one-of-a-kind experience from Mark Ramsey Media.

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2013 Speakers included

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Thoughtful presentations and conversations flush with ideas anyone in the audio entertainment or information space can put to work right away. All from the perspectives of people outside radio: Brands, agencies, entrepreneurs, thought-leaders, and innovators.

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02/26

A Tale of Two Tees

As part of hivio, the audio future festival, I’m producing a free t-shirt for all who attend.

My instructions to the designers were to represent the power of audio – the theme of the event.

I took the leading ideas and did a poll for folks who were interested in hivio, and that poll had some clear results.

This was the winner:

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And this design was the runner-up.

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The final decision, of course, was mine. So now I’m going to tell you why I picked the runner-up over the “winner.”

Praise was effusive for the leader: “Now that says audio!” one person wrote. And indeed it does.

But here’s what it doesn’t say:

People.

While the first design is aesthetically superb, its centers on gadgetry rather than the one most important reason people will consume audio information and entertainment, especially in an era when their favorite songs can be found everywhere: The people behind the microphones.

So I went with #2. I chose humanity over technology. I chose the victory of the human spirit over Skynet.

The power of audio is in its people.

That’s why I picked the second design. That’s why I created hivio. And that’s why the only way to get your own hivio tee is to come on June 4 and 5 in LA.

For more information about the event and who’s on stage with me go here. And to pick up a bargain-priced ticket, go here or use this web form.

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02/10

You are Invited to hivio 2015 – the Audio Future Festival

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There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather together in one place at one time.

Audio is one medium, and hivio, the audio future festival, is that one event.

I’m proud to announce that tickets are available for the third annual hivio audio future festival – this year in Los Angeles at the legendary Hollywood Improv.

Who’s on the stage?

We have one speaker who is a Forbes “Top 30 under 30” and another whose company was just picked as one of “The World’s 10 Most Innovative Media Companies” by Fast Company. We have authors and strategists and CEO’s and branding gurus. We have a bonafide TV star and the go-to talent advisor for iHeartMedia. We have representatives from across the media spectrum, from TV to Digital – all with a perspective on audio. We have experts in crowdfunding and social media. We have mobile companies and a native Internet entertainment powerhouse. We have broadcasters, online radio publishers, and experts in streaming metrics. We even have the company that created the sonic branding for AT&T and knows more about the power of audio than anybody else.

All we need…is you.

Yes, hivio is now open to the public, but we’re limited to only 75 seats and we WILL SELL OUT, so ACT NOW.

>>>CLICK HERE FOR TIX<<<

The lineup:

  • Mike Agovino – Chief Operating Officer, Triton Digital
  • Tom Asacker – Brand consultant to the Fortune 500 and author of “The Business of Belief”
  • Scott Baker – Editor and Chief of The Blaze
  • Brian Benedik – VP/North America Advertising at Spotify
  • Dennis Clark, VP Talent Development for iHeartMedia
  • James Derby – Chief Strategy Officer, Federated Media
  • Joel Douek – West Coast Creative Director for sonic branding specialists Man Made Music
  • Bill Freund / Sara Sisenwein – Clip Interactive – Mobile platforms for audio brands
  • Marilu Henner – Actor, Author, and Radio Host
  • Pat Higbie – CEO XAPPMedia – Audio-interactive advertising for brands
  • Jaclyn Johnson – Founder, LA Digital Agency (No Subject) and a Forbes “Top 30 under 30″
  • Seth Laderman – SVP Content and Operations, Nerdist Industries
  • Richard Laermer – CEO of RLM Public Relations and author of “Punk Marketing”
  • Duncan Orrell-Jones, CEO of Slacker
  • Jake Shapiro – CEO of PRX, named by Fast Company as one of “The World’s 10 Most Innovative Media Companies in 2015″
  • Michael Schneider – Executive Editor of TV Guide
  • Kirsten Wolf – VP Media Director at Starcom MediaVest Group

This is a one-of-a-kind event and, without question, THE place to be if you’re working in the audio space.

For more information about hivio, go here.

And if you want to get your tickets at a heavily discounted price (for a limited time only), go here:

>>>CLICK HERE FOR TIX<<<

And what do your peers have to say?

“I had a blast at Hivio and consider it a must-attend conference. Some of the most inspired media innovators come together in an unconventional setting to share ideas and information. Mark’s fast-paced, engaging format sets the stage for essential insight into what’s going to happen next in audio media, Hivio is a must” – Paul Goldstein, TheContentIsKing.com

“Hivio was a brilliant experience both personally and professionally. The room was filled with like-minded people who were connected by their passion for radio and the challenge of maintaining our relevance. Hivio is the antidote to every head-in-sand, nothing-to-see-here radio event that happens in the states which never really address the real issues facing the industry.” – Craig Bruce, Head of Content, Southern Cross Austereo

​”You will take away something useful from every guest and topic, and enjoy every surprise (Darth Vader showed up this past year). You will meet people from across the globe and across a wide collection of endeavors – some you wouldn’t think apply to your interests, but you’ll come away enlightened and energized. The food is good, as well.” – Ralph Cipolla, Cipolla Analytics

See you at hivio in June at the legendary Hollywood Improv!

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02/09

Look What’s Coming Tomorrow

Coming tomorrow….

Some terrific announcements from hivio, the audio future festival.

Click to Watch:

Sneak peek here. Or stay tuned for details tomorrow.

Spread the word, y’all.

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markmiddolarge
09/10

How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014

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How do you make your audio brand go “viral”?

Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the DNA of his product at low cost and without spending big money on marketing or advertising.

Growth hacking is at the heart of how today’s hot tech startups get off the ground. No wonder Mark was a hit at hivio 2014.

Among the questions he addresses:

  • What is “growth hacking”?
  • How can players in the audio space build in growth to their products and platforms?
  • What is the role of gathering leads for audio brands? Very few radio brands, for example, bother with this. Even in non-commercial radio there’s little lead nurturing, yet these brands are directly supported by listeners
  • How can growth hacking help audio brands build hype and excitement around their products?
  • If you launched an audio brand, how would you do it?

If you’re serious about marketing your audio brand, this Q&A is must-viewing!

Please watch and share this video:

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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

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09/04

The Booming Business of Podcasting – PodcastOne’s Rob Greenlee

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Just how big is podcasting, and how are consumers and advertisers embracing the platform?

That was the topic I covered with PodcastOne’s Rob Greenlee in this spectacular conversation from hivio, the audio future festival. At about the halfway point, we’re joined by “Randall,” the hilarious YouTube icon famous for “badass” honey badger videos (Randall had a podcast running on PodcastOne at the time).

Rob answers these and other questions:

  • Just how popular are podcasts?
  • There are a zillion podcasts and lots of ways to consume them. Where does PodcastOne fit in?
  • Metrics – Where are we on measuring usage such that podcasting can be effectively monetized?
  • How much revenue is there today in podcasting, and what are the projections?
  • Why should advertisers pay attention to podcasts?
  • What is the relationship between podcasts and radio? Lots of broadcasters create podcasts, but almost no podcasts end up being radio shows. Why?

Please watch and share this video:


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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

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08/27

Tracy Johnson on What Makes Radio Talent Great

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What makes radio talent great? Where do you find it? And how can you leverage it?

Those are just some of the questions tackled by Tracy Johnson, CEO of the Tracy Johnson Media Group in this Q&A from hivio, the audio future festival.

Tracy has a long and decorated career as a broadcast executive, specializing in programming, marketing, talent coaching and management, and he’s the author of three books about developing on-air superstars that have been described as The Bible of Personality Radio.

Tracy answers these and other questions:

  • What is the state of talent on radio from your perspective?
  • When will radio wake up to the talent in the world of podcasting and use either those podcasts or that talent in its arsenal?
  • While platforms like Pandora may be all music, others like Slacker and iTunes are not. How soon until online radio pure-plays look to make a major on-air talent play?
  • Morning Shows…What characterizes the best entertainment (i.e., morning) shows? What common trouble-spots do you find?
  • Is talent so scarce? Or are we not looking in the right place? Or have we lost the skill to nurture it?
  • What advice do you offer to talent who want to leverage their popularity across digital platforms?

This is an awesome and eye-opening Q&A. Strongly recommended!

Please watch and share this video:

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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

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08/19

How Audio Platforms Can Monetize Content Marketing

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This is one of my favorite Q&A’s from this year’s hivio audio future festival.

Content marketing is one of the hottest new trends among brands worldwide, and the audio space is primed to excel in this area because audio media companies have been creating content for decades.

So how can audio media companies leverage their own content across platforms and help brands embrace this trend?

Robert Rose is Chief Strategist for the Content Marketing Institute. He’s also co-host with Joe Pulizzi of the terrific podcast “This Old Marketing.”

Robert addresses these and other questions:

  • What is “content marketing”?
  • What are some examples of brands using audio in their content marketing?
  • How important is it for audio brands (like radio, online radio, etc.) to create content across channels – not simply audio and not simply via their primary means of distribution?
  • What about creating audio CONTENT for brands? Not simply spots? How can the desire of brands for content be satisfied by today’s audio brands? After all, nobody knows audio better than the folks in the space now.
  • It seems that many brands are transforming into media brands. True? Why?
  • And many media brands are getting into the product business. Again, why? What opportunities does THAT create for today’s audio brands?

Please watch and share this video:

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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

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08/11

What Radio Can Learn from Pixar – Emma Coats at hivio 2014

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If your brand is a story, then how can you best bring that story to life?

Who knows more about story that the artists who work at Pixar – past, present, and future?

In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats.

Emma got her start in story at Pixar Animation Studios in 2007 on the feature film Brave. While at Pixar she also worked on such films as Monsters University and Inside Out. Since leaving Pixar in 2012, Emma has worked on numerous projects for Dreamworks TV, Scott Free, Paramount Animation, and Rovio.

Emma is best known for penning the 22 “Storytelling Rules” she learned at Pixar – a series of tweets that went viral.

Among the questions I asked Emma:

– What is a story and why should we care?
– Is it true that early on, all Pixar movies “suck”?
– What is it like to work at Pixar?
– What did you learn from Pixar?
– Spotlight on several of the 22 “Rules of Storytelling”

There’s so much all of us in the audio space – commercial and non-commercial – can learn from Pixar.

Even if it’s as simple as the importance of experimentation and going beyond whatever you think is “good enough.”

Please watch and share this video:

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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

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agogolarge
08/05

Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

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If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place?

Well, now you can!

J.D. Heilprin is founder of AGOGO, a stealthy mobile-first startup that was recently featured in the iTunes store as “best new app” and “top news app.”

Much more than aggregating podcasts, AGOGO is a platform bringing together a world of audio (and the audio form of TV and textual media content made audio) in one place, and lets the user create his or her own channels. What’s fascinating about this app is that it disaggregates content from traditional channels to let users experience that content in their own way – and it’s not just radio content.

Want NPR content (including content not available by podcasting) but not via NPR’s silo (a limitation of NPR’s new app NPR One)? Here it is! Feel free to mix it with your favorite Adam Carolla podcasts and audio feeds from your favorite TV shows and text-to-speech from influential media publishers. All in one place.

Want to dive deep on Iggy Azalea? Listen to an Iggy Azalea song then discover an interview with the artist or catch up on the latest Iggy Azalea news – all here!

Here are some of the questions I asked J.D.:

  • What is the problem you set out to solve with AGOGO?
  • What is AGOGO?
  • You don’t distinguish between the source of the audio in your content – it’s from all over and includes even text to speech and TV audio. Why?
  • How can broadcasters and others get involved?

Also enjoy a slick demo of the platform.

Please watch and share this video:

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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

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hamishandandylarge
07/31

Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!

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The number one media brand in Australia is a radio show.

Think about that for a second.

The number one media brand in Australia is a radio show.

So says Southern Cross Austereo’s Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent.

There’s a lot U.S. broadcasters can learn from Craig’s keen comments and finely-tuned best practices, which he shared with all of us in his Q&A at hivio 2014, the audio future festival.

Be forewarned: Not all of what he says about U.S. radio is complimentary. And you will particularly want to watch this Q&A if you have an aging morning show and are pondering the question of succession.

Some of the questions Craig answers:

  • What’s special about radio and audio in Australia?
  • Why is the #1 Media Brand in Australia a Radio Show?
  • What’s your assessment of what you hear on the radio in the US?
  • Talent development is a choice that you spend money on. Do you have to convince management of this?
  • What do you think about radio in the US?
  • How do young people in Australia interact with the medium? What’s their audio usage like across platforms?

Craig Bruce is, flat out, one of the smartest broadcasters I have encountered anywhere.

Please watch and share this video:

Prefer audio?

Try this:

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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

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