Hivio

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Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Imagining the future of radio, online radio, audio branding, podcasting, and audio advertising.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media, agency, brand, technology, and content authorities who are not the same old faces.

hivio 2015 is over. But stay tuned for details on our next big event. For more information and to stay in the loop on updates, visit hivio.

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07/23

How Audio Advertising is Changing

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What is the future of audio advertising?

That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn’t speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space.

What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed?

Here are some of the central questions Kirsten answered in this interview from hivio 2015 – the audio future festival:

  • How does Starcom see the audio space today?
  • What are the differences in how you buy – or would like to buy – different flavors of audio – radio, online radio, podcasting, etc?
  • How do audio sellers “get it wrong” when they pitch you? How do they get it “right”?
  • What do you want from sellers in the audio space?
  • How do you compare the pros and cons of audio to other media?
  • What does the audio space need in terms of metrics? How do you feel about the existing metrics?
  • Is it important that all metrics be unified, or simply that they be of good quality?
  • Is unified measurement important? Or simply comfortable?

I think you’ll be surprised by some of Kirsten’s answers.

“It’s a lot more about collaboration now, not price,” says Kirsten.

“We take a platform agnostic approach – the channel doesn’t lead the conversation. We look at the audio space holistically.”

“Today it’s a lot more about answering a business challenge and creating experiences,” says Kirsten.

The challenges of clients, not the challenges of broadcasters. And experiences, not cost-per-point.

In particular, note her comments on the value of unified measurement. It may be a comfortable notion, but it’s not essential to the buying process, and it may not even be possible.

Watch this video:

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07/14

Marilu Henner Loves Radio – and Listeners Love Marilu

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What’s there to love about radio? A lot, according to Marilu Henner.

Indeed, my conversation with the always warm and spirited Marilu was one of the highlights of hivio 2015.

Marilu is the ultimate Hollywood hyphenate – author, actor, TV star, and humanitarian. Along with starring in over thirty films, six Broadway shows, and two hit classic sitcoms, Taxi and Evening Shade, this five-time Golden Globe Nominee now hosts her own nationally syndicated radio show The Marilu Henner Show. With equal parts news, advice and entertainment, Marilu offers celebrity guests, life-changing tips, and inspiring stories from the world of show business, and her personal life.

Here are some of the questions I asked Marilu in this fast-paced Q&A:

  • You can do almost anything. Why radio?
  • Tell me about the moment you knew you could do this show and do it well?
  • What have YOU learned from doing a radio show? What has surprised you?
  • What advice would you give to other established talents who want to dabble in radio?
  • What sets your show apart? Why should a broadcaster make space for you on their schedule?

One thing you’ll take away from this conversation is that it’s possible to bring a famous talent like Marilu into the radio fold and make the industry better for it.

With her limitless enthusiasm and effervescent joy, Marilu is the kind of force the radio industry needs more of – on more stations in more markets in more dayparts.

Now.

Find out why, among all the things Marilu does, radio is her favorite.

Watch this video:

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07/08

The Future of Radio Talent – iHeartMedia’s Dennis Clark at hivio

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So you think the future of radio is shutting up to play more songs?

Think again.

Dennis Clark is iHeartMedia’s secret weapon when it comes to talent development. In this rare appearance before a U.S. audience at hivio 2015, Dennis talks about the future of talent and how talent is at the heart of radio’s and audio’s future.

Some of the questions Dennis addresses:

  • How do you see the role of talent in radio and audio?
  • What do talents most need to know that they don’t know
  • What is the most common thing talents get wrong?
  • What is “Personality branding”?
  • What do you tell a Ryan Seacrest that helps him improve?
  • Take me through your process…how do you approach coaching with talent?
  • Where should we find talent?

If you’re a talent in radio or audio, this is a must-watch and must-share Q&A for you!

Watch this video:

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07/01

Spotify after Apple Music – Brian Benedik at hivio 2015

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What’s in store for Spotify now that we’re living in a post-Apple Music world?

That’s what I discussed with Brian Benedik, Spotify’s North American VP for Advertising and Sponsorships at hivio 2015.

Some of the questions Brian addresses:

  • In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why?
  • Spotify has added entertainment, news, and video clips to its wealth of music. What have you learned about consumer interest in these additions? How have they added value to the platform?
  • Exclusive content will be a big part of Apple Music. How important are content exclusives to Spotify and how big are these investments likely to be?
  • In 2014, Spotify lost almost $200 million on revenues of $1.3 billion. So far, the company is getting farther from profitability, not closer. How and when do you see that turning around?
  • Do the labels understand that a big chunk of the audience will never subscribe to music because all the ways to listen for free are good enough for them?
  • When Taylor Swift pulled her music off Spotify, what happened to Spotify usage overall?
  • What do advertisers value most about the Spotify experience?

Watch this video, and share it if you like it:

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06/25

Lessons for Audio from Big Brands – Tom Asacker at hivio 2015

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It may be the most popular presentation from hivio 2015, the audio future festival.

It’s branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world.

Tom cuts to the chase and spells out not only what’s going on out there but what you and I should do to leverage consumer and business trends and emerge on top.

Many people told me this was a highlight of their days at hivio, so I can’t recommend this video strongly enough.

Watch this video, and share it if you like it:

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06/16

The Power of Audio – Mark Ramsey @hivio 2015

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We live in a video world, don’t we? A world where pictures are worth a thousand words and are therefore a thousand times more powerful, right?

Not always. Sometimes the power of audio can be amazing, and the intimacy and impact of audio on listeners and on consumers can be monumental.

Hence my opening presentation at the recently wrapped hivio 2015, the audio future festival.

The title was “The Power of Audio.”

It’s more than a love story to audio and to those who make it and appreciate it.

If you have ever had a client question the value of audio as an ad medium, this is the presentation for you.

If you want to equip your sellers with an impactful argument that sells radio, online radio, or podcasting to potential clients, this is the presentation for you.

If you want to feel proud to be a part of the audio space, this is the presentation for you.

If you want your team to know why audio matters, this is the presentation for you.

And it’s full of examples from commercial and public radio, from movies and TV. Special thanks to Dave Ramsey for his particular highlight.

Watch this video, and share it if you like it:

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06/08

Missed hivio 2015? Watch it here for FREE

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Did you miss the live stream of hivio 2015, the audio future festival?

It has been viewed more than 2,000 times to date! See what you missed!

But note: The full live stream is archived for a limited time only. So watch soon!

I was overwhelmed by the number of people who remarked that nowhere else could they be at an event where so many diverse people from across the audio space gathered in one place. Thanks to everyone who attended hivio!

If you’re reading this by email and not seeing the video, click here to watch.

Here’s the live stream from Day 1, where you can see:

And here’s the live stream from Day 2, where you can see:

If you want to be on the inside track for more information about hivio, make sure to sign up here.

Over the coming weeks, I’ll be posting individual Q&A’s and presentations from hivio. So stay tuned!

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06/04

hivio is LIVE Thursday and Friday – WATCH for FREE

hivio, the audio future festival, is LIVE THURSDAY and FRIDAY! You can watch it for FREE!

Radio, online radio, podcasting, agencies, social media, brands, talent, and voices from transmedia brands like TV Guide and TheBlaze and a special appearance by Marilu Henner. It’s all happening at hivio.

We’re live on Thursday, from 1 – 5pm PT and Friday from 9am – 1pm PT.

Join us as we take the stage at the legendary Hollywood Improv.

Just click the image below and click “add to calendar” or watch us live in real time.

There you can also see the full lineup and what time everything is happening.

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Click here to share the LIVE STREAM of hivio with your friends and peers!

Follow hivio on Twitter or on Facebook.

We welcome you to Tweet or post to Facebook about the show using #hivio. We will be taking your questions and interacting with you throughout the event!

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06/03

Watch hivio Stream LIVE on Thursday

hivio is the audio future festival, and it begins THURSDAY! You can watch it LIVE for FREE!

Radio, online radio, podcasting, agencies, social media, brands, talent, voices from transmedia brands like TV Guide and TheBlaze, and a special appearance from Marilu Henner. It’s all happening at hivio.

We get started at 1pm PT / 4pm ET, Thursday June 4. LIVE from the legendary Hollywood Improv.

Get notified when we go live! Just click the image below and click “add to calendar” or watch us live in real time.

There you can also see the full lineup and what time everything is happening.

watchliviolive

Click here to share the LIVE STREAM of hivio with your friends and peers!

Follow hivio on Twitter or on Facebook.

We welcome you to Tweet or post to Facebook about the show using #hivio. We will be taking your questions and interacting with you throughout the event!

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05/27

How to Watch hivio STREAM LIVE

hivio, the audio future festival, goes LIVE in about ONE WEEK.

If you’re not in the room with us at the world-famous Hollywood Improv, you can join us online and watch live FOR FREE.

Just click the image below and then click “add to calendar”:

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There you can also see the full lineup!

Click here to share the LIVE STREAM of hivio with your friends and peers!

See you online on June 4!

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