Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Imagining the future of radio, online radio, audio branding, podcasting, and audio advertising.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media, agency, brand, technology, and content authorities who are not the same old faces.

Watch these highlights from 2016:

hivio 2016 is over. But stay tuned for details on our next big event. For more information and to stay in the loop on updates, visit hivio.

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hivio 2016: Panoply and the Business of Podcasting


Andy Bowers is the Chief Content Officer of Panoply, a leading podcast network and an innovator in the space.

In this Q&A from hivio 2016, the audio future festival, I talk with Andy about Panoply’s business model, how the company works with advertisers and brands, and the future of podcasting as a business.

Among the questions Andy addresses:

  • Describe Panoply
  • For advertisers, Panoply is more about impact than scale. How is that distinction important and how does it work for you?
  • How do you work with brands?
  • Most of the advertising on Panoply is direct response. This is a small portion of the ad dollar. When will this evolve? How will it evolve?
  • What data do you need to boost the business of podcasting?
  • Client-branded podcasts – The Message / GE, companion podcasts for HBO / Netflix. How did these come about?
  • Describe the business model for Panoply? How do you make money?
  • How do you measure success for Panoply and your clients?
  • What is a “Panoply show?” How does a show become a Panoply show?
  • What’s your aspiration? How large?
  • What are the challenges in a podcasting network?

If you’re in the audio space then you have to grapple with monetizing on-demand content. See what you can learn from Andy. Click here:

This is another of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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hivio 2016: What’s the Future of ESPN Audio?


If ever there was a brand built on proprietary content, that brand is ESPN. Across all platforms, ESPN Audio offers more than 9,000 hours of talk and event content annually, reaching nearly 24 million listeners per week on more than 450 stations.

Traug Keller is ESPN’s Senior Vice President, Production, Business Divisions, and he leads three business units at the company: ESPN Audio, ESPN Local and the ESPN Talent Office. For ESPN Audio, Traug oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production.

Traug was one of the amazing speakers at hivio 2016. And in our conversation we covered a lot of ground about ESPN’s audio strategy and the future of Sports radio generally. The questions included these:

  • You have said “there’s never been a better time to be the in audio business.” Why?
  • In the wake of talent churn, what is ESPN’s strategy on talent retention/acquisition? Fewer superstars? More mid-rank talent that might be easier to control?
  • How many podcast/on-demand audio downloads every month? Is ESPN monetizing that content, and if so, how?
  • What has to change for on-demand/podcasting to unlock significantly more ad dollars?
  • As the world of radio becomes increasingly hyper local, what role does a national network play?
  • With sports broadcast VIDEO distribution at an all-time high on numerous platforms (ESPN, regional sports networks, league apps, etc.), should we expect AUDIO numbers to decrease for LIVE sports broadcasts? Are you seeing that? Are radio/audio rights LESS valuable even as video rights get MORE expensive?
  • With ESPN streaming and their content available on Sirius and other Internet platforms it decreases the value of exclusive content for affiliates – in fact, it CEASES to be exclusive. This is the same problem faced by NPR. What’s your take on that? Why shouldn’t affiliates be up in arms?
  • What is the CULTURE of ESPN?
  • What’s the future of ESPN audio, now that you’re folding the ESPN radio app into the broader ESPN app? What’s ahead for Sports Radio in general, in your view?

If you’re in Sports Radio or a fan of the category – or if you want to see what real leadership looks and sounds like – then you’ll enjoy this conversation. Click here:

This is another of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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hivio 2016: How to Get Your Fans to Share Your Digital Audio


Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how.

Why? Mostly because of their belief that of all the digital content elements they could present – text, images, video – the one that is least likely to be shared is audio. And the less the content is shared, the less impact it will have, and the less tune-in potential to their TV content they will see. In TV, as in radio, it’s all about ratings.

This is a problem familiar to anyone in the audio space: How to make audio easy to share and discover?

Clammr is a tool that solves that problem. The platform is integrated into leading podcast and audio players and reaches 25 million unique users monthly with the ability to share audio soundbites to social media and mash them up with GIFs.

David Silverman is the company’s co-founder, and in this presentation, David provides an overview of Clammr and a primer on why sharing is so important and some critical sharing best-practices. It’s from hivio 2016.

If you’re in the audio space, this presentation is must-see viewing.

Watch it here:

This is another of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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hivio 2016: “What the F**k Happened to Radio?”


Howard Lapides is a veteran of radio.

As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors, comedians, and actors, as well as executive producing a variety of shows, like VH-1’s highly successful “Celebrity Rehab” franchise, Comedy Central’s “The Man Show,” and “LoveLine” on MTV.

Among Howard’s first words to the audience: “Radio as you learned it is gone, but radio is not gone.”

Howard is a keen observer of the radio space and a fan of the medium, but an even bigger fan of the content carried by that medium.

“Make a noise,” Howard advised us. Great advice.

Are you?

Some of the questions we cover:

  • Talk about some of the talent you’ve worked with who have at least part of their identity in the audio space?
  • How does a talent grow from audio into other platforms? Why is that even important?
  • Thanks to the low bar required to podcast, everybody thinks they’re a radio talent. Are they?
  • What do you look for in the talent you partner with? What are the talent must-do’s – must-not-do’s?
  • How do you advise talent?
  • What are media companies looking for from talent?

I really think you’re going to enjoy this conversation with Howard. Watch it here:

This is another of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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This Will Revolutionize Radio Ad Sales


If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from Veritone Media’s Ryan Steelberg.  It will change forever your sense of what you can sell and how you can sell it. Ryan was one of the speakers at hivio 2016.

And if you’re trying to spread your content across platforms (and who isn’t?), this video is for you, too.

Veritone Media’s big data solution ingests and indexes all of your content, and that means everything on any topic on your audio platform can be analyzed, searched on-demand, and turned into actionable data which can be monetized directly by your sellers.

It’s native advertising on steroids.

And beyond that, Veritone has some amazing tech which enables search, discovery, and amplification of your content across many platforms. Impressive stuff when you’re trying to spread your content around easily and effectively, and it beats any other solution I’ve seen.

Watch this Q&A.

More about the Veritone platform here.

This is another of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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And the Future of Radio and Podcasting Talent is…


Valerie Geller is a talent coach second to none. She works worldwide, coaching personalities in podcasting, radio, and television.

In this standout Q&A from hivio, the audio future festival, I talk with Valerie about how to coach and develop great talent and where to find the future of audio talent.

Among the questions we address:

  • How can talent communicate more powerfully?
  • How can talent tell stories without making it “all about me?”
  • How to sustain engagement over a period of time?
  • How can I do it shorter – to match the attention span. How to break through?
  • We hear a lot about storytelling – why is that important?
  • What does it mean to tell a story when you have only a few seconds of on-air time at a stretch?
  • What’s the difference between Young talent and older talent?
  • What can talent learn from Donald Trump?
  • You have said that radio is losing its best and brightest to podcasting. Explain.

Watch this Q&A – you will definitely want to share it with any of your peers who work in front of a mic.

Valerie is the author of Beyond Powerful Radio – A Communicator’s Guide to the Internet Age.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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hivio 2016 – How Pandora is Changing Audio Advertising


Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market.

At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet the future head-on.

Here are some of the questions we cover:

  • Why is this evolution of Pandora so important? How is the new shape of Pandora likely to be different from what Spotify provides today?
  • What is your sales strategy at Pandora?
  • Talk about your advertising innovations – HOW you interrupt programming and WHAT you interrupt it with?
  • Ads are often ANNOYING. Why can’t advertisers fix this? How do we enable better, richer, deeper consumer experiences?
  • You have said you want Pandora to be “the first choice for new generation of audio listeners” – what does that mean, and how do you achieve it?
  • How does Pandora demonstrate “success” when it comes to client campaigns?
  • What can Pandora do that radio can’t do? What can radio do that Pandora can’t do?
  • What can others in the audio space – radio, online radio, podcasting – learn from the way you approach audio sales?
  • To what degree are you stealing radio dollars, and to what degree are these new-to-audio advertisers?

Click here to watch the entire 20-minute conversation:

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann


Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?

Think again.

Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development.

In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content.

This presentation is a must-see for anyone in the audio space (especially those in so-called “Spoken Word”), not only those in public broadcasting. NPR’s still-evolving “Devotion Score” alone is worth your attention!

Enjoy this presentation, and thanks to Anya for sharing so much of her learning and insight at hivio. Click below.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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The Podcasting Ad Space is Going to Explode


Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners.

Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting’s burgeoning audience and how the podcast ecosystem is rising to meet – and create – that demand.

Sarah begins with an overview of the podcasting ecosystem for content creators and advertisers. This is a great starting point for any serious content creator and agencies which want to be fully informed about the space.

Sarah has her fingers on the pulse of podcasting’s future.

Watch her showcase the shape of podcasting to come. Click below.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting


How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of audio in the first place?

Peter Kafka is a great person to ask.

Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter has been covering media and technology since 1997 for Forbes,, and the brand that became Business Insider. He is the host of the “Recode Media with Peter Kafka” podcast, and the producer of the annual Code/Media conference.

Here are some of the questions we covered:

  • What’s your assessment of Mary Meeker’s latest presentation on trends in digital media?
  • Media is exploding. Brands – even consumers – are media makers today. Some have argued that we have reached “Peak TV.” Are we getting close to “Peak Media”?
  • Why did Re/code launch a series of audio podcasts? What are you achieving with audio that you can’t achieve with straight editorial content? What is the unique power of audio from your perspective?
  • When we talk about the mind-boggling usage metrics for platforms like Facebook or Snapchat, what is the lesson for more traditional media players? What should they learn by that amazing success?
  • There seems to be no limit on scale or the appetite for scale, yet few platforms will ever reach the ubiquity of a Buzzfeed. What does that mean for the business models of everyone else in the media space?
  • You had a guest on your podcast, Hunter Walk, co-founder of Homebrew, who argued that podcasts should not be free, that they should be available by subscription. Is it too late for that? Will listeners pay for content the way that viewers do?
  • Creating podcasts is so easy, anyone can create one. What does that flood of content do to the chances for the good stuff to rise to the top? And what does that mean for the future of audio “hits”? Can we even have “hits” that attract broad audiences in that world?
  • Which is more important, the quality of content or the quality of content distribution?

Click the play button to watch the video. If you want to stay up with trends, this is a great way to spend 20 minutes.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.


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