Hivio

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Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Imagining the future of radio, online radio, audio branding, podcasting, and audio advertising.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media, agency, brand, technology, and content authorities who are not the same old faces.

Watch these highlights from 2015:

hivio 2015 is over. But stay tuned for details on our next big event. For more information and to stay in the loop on updates, visit hivio.

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02/03

Announcing: hivio 2016 – Get your TIX now!

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It’s back! It’s hivio, the audio future conference.

What is it?

One of the coolest events of the year, hivio brings together more than 100 of the most influential people in audio and media for two days of candid, unscripted conversation.

This is not your father’s NAB (no offense intended, NAB).

Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters.

hivio is LIVE in LA on June 2 and 3, 2016 at the Andaz West Hollywood.

Tickets and more information are available here

Early-bird tickets are available for a limited time and in limited quantities! We have only 100 seats TOTAL, and they will all be full.

Who’s onstage?

Here’s just a sampling in no particular order (the lineup continues to grow):

Why should you care?

hivio is for you if:

  • You believe that radio, online radio, podcasting – everything that targets ears – is part of something larger
  • You feel consumers, not broadcasters, are in charge
  • You want to mingle with thought leaders from across the audio spectrum, people who are making the future a reality
  • You feel new business models are key to the future of audio platforms
  • You want to know what the future is and plan for it before it overtakes you
  • You want to be in a room full of audio industry professionals excited about the future

What you should tell your boss…

Dear Boss:

What would it be worth in our organization for me to rub elbows with the most influential leading thinkers and doers in the audio space and bring all that insight and all those connections back to you? Would it help if I learned some new angles on growing and satisfying audiences? Would it help I learned some new tactics on gaining a competitive advantage over our competitors for ad dollars no matter what media platform they come from? Would it help if I learned some new money-making strategies for local media markets? Would it help if I learned some valuable new social media tricks? Now, is all of that worth a measly $299? You bet it is! Thanks Boss! I’ll buy my ticket now!

The truth is…

I don’t do hivio every year because it makes a bundle of money. It does not. I do it because it makes a tangible difference in the audio space for the thousands of broadcasters, podcasters, digital execs, advertisers, and others who have been touched by this content.

I invite you to experience hivio for yourself. Buy your ticket now.

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12/21

How Radio Can Make Money in Mobile

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If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform?

Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money?

Bill Freund is EVP/Chief Revenue Officer and Sara Sisenwein is VP Marketing for Clip Interactive, a mobile applications platform for broadcast radio and music labels, that allows all forms of audio content to have rich interactive capabilities.

While theirs isn’t the only platform built with monetization in mind, it’s one of the leading ones. That’s why I invited them to share some of their success stories in this presentation from hivio 2015, the audio future festival.

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

An announcement about 2016 is coming in January!

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12/16

How to “Fame”

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Think fame isn’t a formula?

Think again.

And RLM Public Relations head Richard Laermer is going to spell it out for you. A frequently-quoted authority on media culture and hype, Richard is a PR visionary, former journalist, and author of five bestselling books including 2011: Trendspotting, Punk Marketing, Full Frontal PR, and the forthcoming How To Fame.

Here are just some of the questions we covered in this conversation at hivio 2015:

  • What are the “how to fame” commandments? How do you “fame”?
  • What is “Pragmatic Notoriety”?
  • Everybody wants to “go viral”. What’s the difference between “going viral” and achieving lasting fame?
  • So how does an audio brand make itself famous?
  • What would be your advice to fame-seeking air talents – the people behind mic?

Richard knows how to capture attention better than anybody I know. Enjoy his comments in this Q&A.

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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12/11

What Radio Can Learn from TV

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…and what TV learned from the Serial podcast.

Disruption is rampaging through the TV industry, and there are a lot of lessons there for radio.

That’s according to a great source: TV Guide Executive Editor Michael Schneider, who also c0-hosts the excellent KCRW podcast The Spinoff. Mike spoke with me at hivio, the audio future festival in Los Angeles.

Here are just some of the questions we covered:

  • How do TV people see audio?
  • What can the audio space learn from the TV space?
  • We tend to silo in audio – podcasting, online radio, terrestrial radio….That doesn’t exist in TV despite all the new platforms. Everyone’s in all forms of distribution. Why?
  • As a participant in the audio space through podcasting, what do you see as the strengths of that space?
  • You say folks in the TV space are looking at the success of podcasts like Serial and reacting to that. How?
  • How important is it for brands to control both content and distribution?
  • How is storytelling changing in TV, and what might that mean for audio?

TV and radio (or video and audio) share many of the same audience and revenue challenges. Watch Michael break it all down.

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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12/04

What YOUR Media Brand Can Learn from TheBlaze

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What lessons can any media brand – even any radio brand – learn from TheBlaze?

TheBlaze is Glenn Beck’s innovative, genre-busting, hugely successful platform for news, information, and entertainment in TV, radio, and online. Since its launch, its digital operation has logged nearly six billion page views. In this conversation from hivio 2015, Mark Ramsey talks to Scott Baker, TheBlaze’s Editor-in-Chief.

Some of the questions we discuss:

  • Define “TheBlaze”? What is it and why is it so big?
  • What makes TheBlaze “work”? What’s its secret?
  • How important is audio in general and Glenn’s show in particular to TheBlaze?
  • People in audio tend to see audio in a silo – radio or online radio or podcasting. Audio is PART of TheBlaze, but not all of it. What should other brands born from audio and stuck in silos learn from that?
  • What is the future of the brand? How will it grow?
  • As Editor in Chief of TheBlaze how do you set editorial priorities? Why is this not Buzzfeed? Huff Po?

If you believe, as I do, that any brand on an audio platform is really a “transmedia” brand, then this is a conversation you will really enjoy and learn from.

Every media brand may be of one distribution channel or another, but it must not be limited to that distribution channel. Or at least if it is, it fails to maximize its potential. And that’s because consumers who love brands love them everywhere.

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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11/19

Why Slacker is Radio’s Best-Kept Secret

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How can terrestrial radio partner with online radio for the benefit of both?

That’s just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker’s business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify.

Slacker’s emphasis is on building a state-of-the-art radio experience and pursuing unique deals in partnership and distribution.

Some of the questions Orrell-Jones addresses:

  • How is Slacker different – how are you approaching online radio as a sustainable business?
  • Why is it that we hear less about Slacker than competitors, some of which don’t have nearly the usage Slacker has?
  • What’s the future of music licensing?
  • Online ready is top-heavy today with a small number of very powerful players. Where is the business headed, and where does Slacker fit in?
  • Terrestrial radio often sees online radio as the enemy. But is that true? Are online radio platforms like Slacker friend or foe for conventional broadcasters?
  • How does your background with a content-driven brand like Disney affect the way you see the online radio space?

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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11/13

How Spotify’s Data Insights Propel Their Strategy

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What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to do while you’re listening is more important than the genre you are listening to?

That’s just one insight from Spotify’s deep dive into their massive dataset.

Think about the implications of that for a moment. It suggests that you should spend less time trumpeting your genre and more time trumpeting the moments that your genre is suited for in the lives of your listeners

Brian Benedik, Spotify’s VP and Global Head of Ad Monetization, reveals some of those amazing insights in what is one of the highlights of this year’s hivio audio future festival (you have already signed up for more info about hivio, haven’t you?).

If you study these insights (and you should) you’ll see not only the types of data Spotify is gathering but also how they’re using this data to create greater value for their brand advertisers.

It’s some amazing stuff – you should watch this video. Thanks to Brian and to Spotify for sharing it with the gang at hivio.

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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11/05

The Future of Podcasting – PRX’s Jake Shapiro

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What is the future of Podcasting?

Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, This American Life, Snap Judgment, Reveal, 99% Invisible and the Radiotopia podcast network.

Fast Company named PRX as one of the world’s Top 10 Most Innovative Media Companies in 2015.

This is another video from hivio 2015, the audio future festival.

Watch Jake talk about “membership thinking” and its central role in the future of podcasting and listen closely to the way he describes the future of podcast players.

What’s “broken” about the podcasting experience, and how can it be fixed?

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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10/19

Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

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Is “touch” broken, when it comes to advertising?

That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival.

So what’s not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you’re on-the-go.

XAPPmedia’s XAPP Ads are interactive audio ads that connect consumers directly with brands. Consumers can respond to ads instantly with just their voice.

Watch this video and see (or hear) for yourself:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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09/22

The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

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Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been at the center of radio, digital, and now podcasting.

Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital – two firms at the core of the new age of digital audio.

In this conversation from hivio, the audio future festival, Mark Ramsey talks with Agovino about the amazing impact of podcasting for advertisers and how, in many ways, the medium is a throwback to an earlier era of radio, dominated by compelling personalities.

Just how effective is podcasting for advertisers?

What are the keys to unlocking podcasting’s revenue potential?

What are the opportunities for traditional radio brands to gain significant traction in podcast growth and monetization? How do they make it happen?

Those are just some of the questions Mike answers in this frank and revealing conversation.

Watch this video:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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