Hivio

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Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Imagining the future of radio, online radio, audio branding, podcasting, and audio advertising.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media, agency, brand, technology, and content authorities who are not the same old faces.

Watch these highlights from 2016:

hivio 2016 is over. But stay tuned for details on our next big event. For more information and to stay in the loop on updates, visit hivio.

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07/21

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

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Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?

Think again.

Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development.

In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content.

This presentation is a must-see for anyone in the audio space (especially those in so-called “Spoken Word”), not only those in public broadcasting. NPR’s still-evolving “Devotion Score” alone is worth your attention!

Enjoy this presentation, and thanks to Anya for sharing so much of her learning and insight at hivio. Click below.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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07/12

The Podcasting Ad Space is Going to Explode

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Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners.

Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting’s burgeoning audience and how the podcast ecosystem is rising to meet – and create – that demand.

Sarah begins with an overview of the podcasting ecosystem for content creators and advertisers. This is a great starting point for any serious content creator and agencies which want to be fully informed about the space.

Sarah has her fingers on the pulse of podcasting’s future.

Watch her showcase the shape of podcasting to come. Click below.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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07/05

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

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How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of audio in the first place?

Peter Kafka is a great person to ask.

Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter has been covering media and technology since 1997 for Forbes, forbes.com, and the brand that became Business Insider. He is the host of the “Recode Media with Peter Kafka” podcast, and the producer of the annual Code/Media conference.

Here are some of the questions we covered:

  • What’s your assessment of Mary Meeker’s latest presentation on trends in digital media?
  • Media is exploding. Brands – even consumers – are media makers today. Some have argued that we have reached “Peak TV.” Are we getting close to “Peak Media”?
  • Why did Re/code launch a series of audio podcasts? What are you achieving with audio that you can’t achieve with straight editorial content? What is the unique power of audio from your perspective?
  • When we talk about the mind-boggling usage metrics for platforms like Facebook or Snapchat, what is the lesson for more traditional media players? What should they learn by that amazing success?
  • There seems to be no limit on scale or the appetite for scale, yet few platforms will ever reach the ubiquity of a Buzzfeed. What does that mean for the business models of everyone else in the media space?
  • You had a guest on your podcast, Hunter Walk, co-founder of Homebrew, who argued that podcasts should not be free, that they should be available by subscription. Is it too late for that? Will listeners pay for content the way that viewers do?
  • Creating podcasts is so easy, anyone can create one. What does that flood of content do to the chances for the good stuff to rise to the top? And what does that mean for the future of audio “hits”? Can we even have “hits” that attract broad audiences in that world?
  • Which is more important, the quality of content or the quality of content distribution?

Click the play button to watch the video. If you want to stay up with trends, this is a great way to spend 20 minutes.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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06/28

How Millennials Use Radio, Online Radio, and Podcasting

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Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives?

We recruited a special panel of Millennials at hivio 2016 so you could hear from 20-somethings themselves, and some of what attendees heard was shocking.

When asked if anyone has an actual radio in their home, one panelist compared that idea to owning a laserdisc player!

Among the questions these Millennials answered:

  • Take me through your day. When do you listen to the radio? online radio? podcasts?
  • How much of your listening time is devoted to each?
  • Why choose one over the other? What do you go to each for?
  • What are you listening MORE to? LESS to? Why?
  • What’s the difference between the commercials on each platform?
  • What kind of Commercial Messaging works best for you?
  • What kind of Commercial Messaging turns you off?

Watch the full session below. It’s less than 30 minutes long.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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06/22

Five Ways to Dramatically Improve Audio Advertising

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Audio advertising sucks.

It just does. Face it.

But it doesn’t have to.

That’s a main takeaway from new research into the types of audio advertising listeners prefer.

This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it’s only 13 minutes long) below.

This is required viewing if you’re in the business of selling ads to agencies or clients and pushing those ads to consumers via audio.

And it’s relevant for anyone in the advertising space in audio: Radio, online radio, or podcasting.

What happens when we ask listeners what characteristics are likely to promote their attention to our audio advertising? What forms of advertising are they most likely to respond to? What are their most significant likes and dislikes for audio advertising?

What are at least five ways you can dramatically improve your audio advertising?

The answers are all in this presentation:

This is the first of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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06/05

You Won’t Believe What Happened at hivio

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hivio 2016 is history now, but if you missed the live stream of day 2, you can catch up on a spectacular recording of it here (Day 1 is at that same link):

Who will you see?

  • Andy Bowers, Panoply’s Chief Content Officer, and a man at the center of the podcasting revolution
  • Howard Lapides, talent manager to Dr. Drew and many others who have made the transition from radio to TV – with some pointed words for radio broadcasters
  • Peter Kafka, Re/code’s Senior Editor/Media on what the digital revolution means for everyone in the audio space
  • Traug Keller of ESPN on the future of ESPN audio
  • Acast’s Sarah van Mosel lays out the present and future of podcasting and what it means for publishers and brands
  • Filmmaker and Tales from Beyond the Pale co-creator Glenn McQuaid explains why this is the new golden age for audio drama
  • And a very special panel of millennials who say, among other things, that having a stand-alone radio at home is equivalent to having a laserdisc player. You have to see that one.

In time, I’ll be publishing the individual Q&A’s and presentations from hivio. For now, the feedback has been amazing, and for that I am grateful.

Thanks for paying attention and for being in the audience, either in person or online.

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LizzieWidhelm_Mark_Large
06/02

hivio Streams Live Friday at 9am PT

If you missed day one of hivio you can catch a replay of the live stream here:

And you can watch day 2 live at 9am PT on Friday! Just click the image below.

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In addition to some amazing presentations and Q&A’s, we will host a special “Millennial Meetup” where typical 20-somethings talk about how they interact with audio, what they listen to, when, and why. It should be fascinating. And it’s only live in person or by live stream.

Again, we start on Friday at 9am PT.

There you’ll also see the full agenda for both days of the event.

Also like us on Facebook and you’ll get all the updates as the event is underway.

We’re on Twitter here.

And use #hivio on Facebook and Twitter.

See you LIVE from LA.

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06/01

hivio Streams LIVE on Thursday at 1pm PT!

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hivio – the audio future festival – begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE.

This is the only live-streaming event designed to reveal the future of the audio information and entertainment industry. If you can’t be in the room with us, then you should watch from work or home.

And onstage we have interviews with and presentations from the movers and shakers in the space, including:

  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • David Silverman, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

PLUS…

I will be revealing some brand new research on how listeners see audio advertising and what it means for your industry.

AND…

We will host a special “Millennial Meetup” where typical 20-somethings talk about how they interact with audio, what they listen to, when, and why. It should be fascinating. And it’s only live in person or by live stream.

So how can you watch the event LIVE?

Click the “get notified” button in the image below:

…and if you’re reading this by email and no image appears, go here to the live stream page and click “add to calendar”.

We start on Thursday at 1pm PT SHARP.

There you’ll also see the full agenda for both days of the event.

Also like us on Facebook and you’ll get all the updates as the event is underway.

We’re on Twitter here.

And use #hivio on Facebook and Twitter.

See you LIVE from LA.

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05/25

How to Watch hivio LIVE – in ONE WEEK

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hivio – the audio future festival – opens in ONE WEEK, and you can watch the whole thing stream LIVE.

hivio exists to gather executives from across the audio spectrum in one place at one time to touch the future. Commercial and public radio, online radio, podcasting, agencies, platforms, apps, and more. All mixing and mingling with folks they are unlikely to run into at any other event.

And onstage we have interviews with and presentations from the movers and shakers in the space, including:

  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • Parviz Parvizi, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Stefan Brock, VP Interactive, Alpha Media – a leader in digital strategies for radio broadcasters with some successes to share
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

So how can you watch the event LIVE?

Click the “get notified” button in the image below:

…and if you’re reading this by email and no image appears, go here to the live stream page and click “add to calendar”.

There you’ll also see the full agenda for both days of the event.

Also like us on Facebook and you’ll get all the updates as the event is underway.

We’re on Twitter here.

And use #hivio on Facebook and Twitter.

See you in one week! LIVE from LA.

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hivioimage_2016_WP
03/30

LAST DAY to Save $100 on hivio Tickets!

Thursday, March 31, is the FINAL DAY to save $100 on hivio tickets!

If you have been thinking about going, now’s your LAST CHANCE to save $100 on a ticket!

To buy a ticket and SAVE $100, go here.

hivio is the audio future festival taking place in LA on June 2 and 3, 2016. We bring together 100 of the most influential people in radio, online radio, podcasting, media, advertising, content, social, mobile, and technology for two days of candid, unscripted conversation.

Why should YOU go?

First, because we have an amazing roster of speakers and presenters. Here’s the list, in random order…

  • Ian Grace, CEO Virgin Radio International – part of Richard Branson’s legendary Virgin brand
  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • Parviz Parvizi, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Stefan Brock, VP Interactive, Alpha Media – a leader in digital strategies for radio broadcasters with some successes to share
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

Good luck finding such a diverse collection of audio professionals and influencers in any other place.

More reasons you should go:

  1. Priceless learning
  2. Connection-making with exciting people doing exciting things
  3. A small-by-design crowd of very special people.
  4. A convenient two-day schedule that makes travel easy, kicking off on Thursday afternoon, June 2, and wrapping up after lunch on Friday, June 3.
  5. An amazing location, the Hotel Andaz Hollywood – in the center of America’s entertainment capital. We’ll be on the roof, and the pool will be right outside the door.
  6. Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters.

To find out more about the event and the speakers, go here.

To buy a ticket AND SAVE $100, go here.

See you in LA at hivio :-)

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