Hivio

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Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Imagining the future of radio, online radio, audio branding, podcasting, and audio advertising.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media, agency, brand, technology, and content authorities who are not the same old faces.

Watch these highlights from 2015:

hivio 2015 is over. But stay tuned for details on our next big event. For more information and to stay in the loop on updates, visit hivio.

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06/22

Five Ways to Dramatically Improve Audio Advertising

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Audio advertising sucks.

It just does. Face it.

But it doesn’t have to.

That’s a main takeaway from new research into the types of audio advertising listeners prefer.

This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it’s only 13 minutes long) below.

This is required viewing if you’re in the business of selling ads to agencies or clients and pushing those ads to consumers via audio.

And it’s relevant for anyone in the advertising space in audio: Radio, online radio, or podcasting.

What happens when we ask listeners what characteristics are likely to promote their attention to our audio advertising? What forms of advertising are they most likely to respond to? What are their most significant likes and dislikes for audio advertising?

What are at least five ways you can dramatically improve your audio advertising?

The answers are all in this presentation:

This is the first of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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06/05

You Won’t Believe What Happened at hivio

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hivio 2016 is history now, but if you missed the live stream of day 2, you can catch up on a spectacular recording of it here (Day 1 is at that same link):

Who will you see?

  • Andy Bowers, Panoply’s Chief Content Officer, and a man at the center of the podcasting revolution
  • Howard Lapides, talent manager to Dr. Drew and many others who have made the transition from radio to TV – with some pointed words for radio broadcasters
  • Peter Kafka, Re/code’s Senior Editor/Media on what the digital revolution means for everyone in the audio space
  • Traug Keller of ESPN on the future of ESPN audio
  • Acast’s Sarah van Mosel lays out the present and future of podcasting and what it means for publishers and brands
  • Filmmaker and Tales from Beyond the Pale co-creator Glenn McQuaid explains why this is the new golden age for audio drama
  • And a very special panel of millennials who say, among other things, that having a stand-alone radio at home is equivalent to having a laserdisc player. You have to see that one.

In time, I’ll be publishing the individual Q&A’s and presentations from hivio. For now, the feedback has been amazing, and for that I am grateful.

Thanks for paying attention and for being in the audience, either in person or online.

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06/02

hivio Streams Live Friday at 9am PT

If you missed day one of hivio you can catch a replay of the live stream here:

And you can watch day 2 live at 9am PT on Friday! Just click the image below.

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In addition to some amazing presentations and Q&A’s, we will host a special “Millennial Meetup” where typical 20-somethings talk about how they interact with audio, what they listen to, when, and why. It should be fascinating. And it’s only live in person or by live stream.

Again, we start on Friday at 9am PT.

There you’ll also see the full agenda for both days of the event.

Also like us on Facebook and you’ll get all the updates as the event is underway.

We’re on Twitter here.

And use #hivio on Facebook and Twitter.

See you LIVE from LA.

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06/01

hivio Streams LIVE on Thursday at 1pm PT!

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hivio – the audio future festival – begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE.

This is the only live-streaming event designed to reveal the future of the audio information and entertainment industry. If you can’t be in the room with us, then you should watch from work or home.

And onstage we have interviews with and presentations from the movers and shakers in the space, including:

  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • David Silverman, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

PLUS…

I will be revealing some brand new research on how listeners see audio advertising and what it means for your industry.

AND…

We will host a special “Millennial Meetup” where typical 20-somethings talk about how they interact with audio, what they listen to, when, and why. It should be fascinating. And it’s only live in person or by live stream.

So how can you watch the event LIVE?

Click the “get notified” button in the image below:

…and if you’re reading this by email and no image appears, go here to the live stream page and click “add to calendar”.

We start on Thursday at 1pm PT SHARP.

There you’ll also see the full agenda for both days of the event.

Also like us on Facebook and you’ll get all the updates as the event is underway.

We’re on Twitter here.

And use #hivio on Facebook and Twitter.

See you LIVE from LA.

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05/25

How to Watch hivio LIVE – in ONE WEEK

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hivio – the audio future festival – opens in ONE WEEK, and you can watch the whole thing stream LIVE.

hivio exists to gather executives from across the audio spectrum in one place at one time to touch the future. Commercial and public radio, online radio, podcasting, agencies, platforms, apps, and more. All mixing and mingling with folks they are unlikely to run into at any other event.

And onstage we have interviews with and presentations from the movers and shakers in the space, including:

  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • Parviz Parvizi, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Stefan Brock, VP Interactive, Alpha Media – a leader in digital strategies for radio broadcasters with some successes to share
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

So how can you watch the event LIVE?

Click the “get notified” button in the image below:

…and if you’re reading this by email and no image appears, go here to the live stream page and click “add to calendar”.

There you’ll also see the full agenda for both days of the event.

Also like us on Facebook and you’ll get all the updates as the event is underway.

We’re on Twitter here.

And use #hivio on Facebook and Twitter.

See you in one week! LIVE from LA.

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03/30

LAST DAY to Save $100 on hivio Tickets!

Thursday, March 31, is the FINAL DAY to save $100 on hivio tickets!

If you have been thinking about going, now’s your LAST CHANCE to save $100 on a ticket!

To buy a ticket and SAVE $100, go here.

hivio is the audio future festival taking place in LA on June 2 and 3, 2016. We bring together 100 of the most influential people in radio, online radio, podcasting, media, advertising, content, social, mobile, and technology for two days of candid, unscripted conversation.

Why should YOU go?

First, because we have an amazing roster of speakers and presenters. Here’s the list, in random order…

  • Ian Grace, CEO Virgin Radio International – part of Richard Branson’s legendary Virgin brand
  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • Parviz Parvizi, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Stefan Brock, VP Interactive, Alpha Media – a leader in digital strategies for radio broadcasters with some successes to share
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

Good luck finding such a diverse collection of audio professionals and influencers in any other place.

More reasons you should go:

  1. Priceless learning
  2. Connection-making with exciting people doing exciting things
  3. A small-by-design crowd of very special people.
  4. A convenient two-day schedule that makes travel easy, kicking off on Thursday afternoon, June 2, and wrapping up after lunch on Friday, June 3.
  5. An amazing location, the Hotel Andaz Hollywood – in the center of America’s entertainment capital. We’ll be on the roof, and the pool will be right outside the door.
  6. Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters.

To find out more about the event and the speakers, go here.

To buy a ticket AND SAVE $100, go here.

See you in LA at hivio :-)

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03/15

Here’s Why YOU Must Go to Hivio

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hivio is the audio future festival taking place in LA on June 2 and 3, 2016. We bring together 100 of the most influential people in radio, online radio, podcasting, media, advertising, content, social, mobile, and technology for two days of candid, unscripted conversation.

Why should YOU go?

First, because we have an amazing roster of speakers and presenters. Here’s the list, in random order…

  • Ian Grace, CEO Virgin Radio International – part of Richard Branson’s legendary Virgin brand
  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • Parviz Parvizi, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Stefan Brock, VP Interactive, Alpha Media – a leader in digital strategies for radio broadcasters with some successes to share
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

Good luck finding such a diverse collection of audio professionals and influencers in any other place.

More reasons you should go:

  1. Priceless learning
  2. Connection-making with exciting people doing exciting things
  3. A small-by-design crowd of very special people.
  4. A convenient two-day schedule that makes travel easy, kicking off on Thursday afternoon, June 2, and wrapping up after lunch on Friday, June 3.
  5. An amazing location, the Hotel Andaz Hollywood – in the center of America’s entertainment capital. We’ll be on the roof, and the pool will be right outside the door.
  6. Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters.
  7. An insanely reasonable admission price – with a discount that expires at the end of March! There are only 15 early-bird tickets left!
  8. Specially discounted hotel rooms (but act fast, I’m told we have only TWO left)

To find out more about the event and the speakers, go here.

To buy a ticket while you still can, go here.

See you in LA at hivio :-)

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02/25

Win a FREE TICKET to hivio 2016

Want a free front-and-center ticket to hivio 2016, the audio future festival?

Here’s how to get one.

Click the image below and enter your name and email. The more you tell friends and acquaintances about hivio, the better your chances to lock in your free seat!

But act fast, the contest ends in ONE WEEK.

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Just who will you be rubbing shoulders with?

In random order…

  • Anya Grundmann, NPR’s VP Programming & Audience Development.
  • Ian Grace, CEO of Virgin Radio International
  • Jesse Thorn, host and creator of the NPR show Bullseye
  • Andy Bowers, Chief Content Officer of the hot new podcasting platform Panoply Media
  • Valerie Geller, talent coach extraordinaire
  • Patricia Korth-McDonnell, the CMO of digital agency HUGE, whose clients include Target, Toyota, CNN, Jetblue, and Disney
  • Peter Kafka, senior media editor of Re/code
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy for Pandora
  • Chris Balfe, Red Seat Ventures and the man who helped turn Glenn Beck into a media empire
  • Parviz Parvizi, co-founder of Clammr, an audio sharing and discovery platform
  • Sarah van Mosel, Chief Commercial Officer of Acast, which is transforming the storytelling power of audio
  • Stefan Brock, VP Interactive for Alpha Media who has lots of innovative digital strategies to share
  • Ryan Cummins, Co-founder of OMAZE, an amazing contesting platform for once-in-a-lifetime experiences
  • Howard Lapides, the talent manager who evolved Jimmy Kimmel, Adam Carolla, and Dr. Drew from radio to TV
  • Glenn McQuaid, the filmmaker who produces the amazing audio series “Tales from Beyond the Pale”
  • Todd Beck, CEO of Beck Media, and the go-to guy for social media for the Movie and TV industry

Want your free ticket? Enter now.

And if you want a sure thing, go here to buy yours or for more info about hivio.

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02/17

Radio: The BBC Is Trying to Tell You Something

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The BBC will reportedly abolish its radio and television divisions.

BBC-produced radio and TV will still exist, of course, but they will be reorganized to reflect changes in audience behavior and in media definitions that I and others have been articulating for years.

From Tubefilter:

[BBC] director-general, Lord Tony Hall, believes an organizational overhaul is necessary as digital media continues to blur the lines between television, radio and online. In a speech before Easter, according to The Telegraph, Hall will unveil a new BBC that is organized “into content and audience-led divisions.”

“Content and audience-led divisions” mean that content will be organized according to the way consumers see and hear and seek out that content, not by the channels of distribution that made that content famous.

So “radio” and “television” as categories will vanish to be replaced by “BBC Entertain” and “BBC Inform.” After all, consumers are looking for entertainment and information, not for TV or radio per se.

You will likely see any media company that has a platform encompassing both TV and radio following the BBC model, because it’s the sensible model to follow.

And for platforms which are audio-only or audio-dominant (e.g., radio, online radio, podcasting, etc.) we’ll see these categories merge to form a broader category called “audio.”

Now I know what you’re thinking…What does it matter what they call it?

Well I’ll tell you.

Definitions matter because if you don’t understand the true parameters of your category you can be blindsided by disrupters you didn’t even imagine as competitors.

This is what happened in the classic example of airlines disrupting the train industry because the latter thought they were in the train business rather than the transportation business. Oops!

This is happening again today as online radio and now podcasting chip away at agency radio budgets because a radio spot is a radio spot and a listener is a listener whether spots and listeners connect on FM, AM, online radio, in a podcast, etc. In other words, use whatever definition you want, but count on the advertiser’s definition to fast become platform agnostic.

Definitions also matter because people like to stick with competitors who look, feel, smell, and taste just like them. Silo workers love their silos. So radio folks go to radio conferences and podcasters go to podcast conferences and nobody in radio goes to social media conferences. But if you never mingle with people who are in a different corner of your space, you will never learn and you will never grow, and you will forever be vulnerable to clever competitors with disruptive designs on your business model.

Indeed, that is why I created hivio. Under one roof will gather leading thinkers and doers in radio, online radio, podcasting, agencies, and more.

Speakers and Q&A’s include NPR’s VP Programming and Audience Development, the CEO of Virgin Radio International, the Chief Content Officer of the hot podcasting company Panoply, the Co-CEO of the amazing contest/experience platform Omaze, the Co-Founder of viral audio discovery platform CLAMMR, the SVP of Ad Product Sales and Strategy for Pandora, Hollywood’s go-to guy for social media for movies and TV, Re/code’s media editor extraordinaire, an independent filmmaker who produces an amazing audio series, and more.

All on a balmy day in Los Angeles in June.

Get your tickets while they last.

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02/11

You are Invited to hivio 2016 – the Audio Future Festival

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There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather together in one place at one time.

Audio is one medium, and hivio, the audio future festival, is that one event.

I’m proud to announce that tickets are available for the fourth annual hivio audio future festival – in Los Angeles on June 2 and 3, 2016.

Who’s on the stage?

We have a confidant of Virgin’s Richard Branson. We have a digital agency CMO who works for many of the world’s most important brands. We have a social media guru whose work is famous in TV and movies. We have executives from Pandora and Alpha Media and the hot new podcasting company Panoply. We have the founder of one audio sharing and discovery platform and an executive from another which is transforming the storytelling power of audio with pictures. We’ll be talking about dynamic ad insertion and monetization strategies. We have the man who talks to the biggest media names in Silicon Valley and the man who helped turn Glenn Beck into a media empire and now can do the same for you. All that and much more.

All we need…is you.

Yes, hivio is now open to the public, but we’re limited to only 75 seats and we WILL SELL OUT, so ACT NOW.

>>>CLICK HERE FOR TIX<<<

The lineup (in random order):

  • Ian Grace, CEO of Virgin Radio International
  • Andy Bowers, Chief Content Officer of the hot new podcasting platform Panoply Media
  • Valerie Geller, talent coach extraordinaire
  • Patricia Korth-McDonnell, the CMO of digital agency HUGE, whose clients include Target, Toyota, CNN, Jetblue, and Disney
  • Peter Kafka, senior media editor of Re/code
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy for Pandora
  • Chris Balfe, Red Seat Ventures and the man who helped turn Glenn Beck into a media empire
  • Parviz Parvizi, co-founder of Clammr, an audio sharing and discovery platform
  • Sarah van Mosel, Chief Commercial Officer of Acast, which is transforming the storytelling power of audio
  • Stefan Brock, VP Interactive for Alpha Media who has lots of innovative digital strategies to share
  • Ryan Cummins, Co-founder of OMAZE, an amazing contesting platform for once-in-a-lifetime experiences
  • Howard Lapides, the talent manager who evolved Jimmy Kimmel, Adam Carolla, and Dr. Drew from radio to TV
  • Glenn McQuaid, the filmmaker who produces the amazing audio series “Tales from Beyond the Pale”
  • Todd Beck, CEO of Beck Media, and the go-to guy for social media for the Movie and TV industry

This is a one-of-a-kind event and, without question, THE place to be if you’re working in the audio space.

For more information about hivio, go here.

And if you want to get your tickets at a heavily discounted price (for a limited time only), go here:

>>>CLICK HERE FOR TIX<<<

And what do your peers have to say?

“I had a blast at Hivio and consider it a must-attend conference. Some of the most inspired media innovators come together in an unconventional setting to share ideas and information. Mark’s fast-paced, engaging format sets the stage for essential insight into what’s going to happen next in audio media, Hivio is a must” – Paul Goldstein, TheContentIsKing.com

“Hivio was a brilliant experience both personally and professionally. The room was filled with like-minded people who were connected by their passion for radio and the challenge of maintaining our relevance. Hivio is the antidote to every head-in-sand, nothing-to-see-here radio event that happens in the states which never really address the real issues facing the industry.” – Craig Bruce, Former Head of Content, Southern Cross Austereo

​”You will take away something useful from every guest and topic, and enjoy every surprise (Darth Vader showed up one year). You will meet people from across the globe and across a wide collection of endeavors – some you wouldn’t think apply to your interests, but you’ll come away enlightened and energized. The food is good, as well.” – Ralph Cipolla, Cumulus

See you at hivio in June at hivio 2016 in LA!

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