Hivio

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Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Free. Invitation only. One Summer day in San Diego. Coming again in 2014!

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media agency, brand, technology, and content authorities who are not the same old faces.

Get ready to rock the world of audio entertainment and information. Get ready for a one-of-a-kind experience from Mark Ramsey Media.

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2013 Speakers included

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Thoughtful presentations and conversations flush with ideas anyone in the audio entertainment or information space can put to work right away. All from the perspectives of people outside radio: Brands, agencies, entrepreneurs, thought-leaders, and innovators.

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hivio2014-site
03/10

hivio 2014 – Check Out the Amazing Lineup

hivioiscoming

Wouldn’t it be great if the audio space had its own little version of SXSW? A place for the cool kids in and around the radio world to meet and play together? No matter if they were US or international, broadcasters, podcasters, commercial or public media, online radio, agencies, technologists in the audio space, storytellers, talent, or artists?

The wait is over.

Today I’m proud to announce the kickoff of the utterly unique hivio 2014 – the second annual audio future festival.

hivio returns to San Diego on June 4, and, like before, the event is FREE but by invitation only. The only way to get in line for an invite is to sign up here.

We are once again streaming the whole show live, so you can tune in from wherever you are if you don’t join us in the room (more on that later).

Last year, we racked up more social media conversation than most other radio conferences combined. And to date we have nearly 6,000 views of the videos which were produced at the event. All of that just sets the stage for this year – and an AMAZING lineup.

Check it out:

All on one stage in one-on-one conversations. All in one day. With yours truly.

Want to be there, too?

Interested in being a financial supporter of the event? Reach out to me.

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listeningtoradio
10/09

hivio 2014 – the Audio Future Festival: It’s ON!

hiviologo_finalIt was one of the hottest audio-centric events of 2013. Of course, I’m talking about hivio, the first-ever audio future festival.

It didn’t look, feel, or smell like any other gathering of radio types. But don’t take my word for it….

Just watch this short highlight reel (and spot all the familiar faces – or see yourself):

Well today I have good news:

hivio 2014 is ON.

Mark your calendars now: June 4, 2014 in San Diego.

Be there or be extraordinarily square.

hivio celebrates new and influential ideas in on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

For one day in June, hivio will be the place for presentations, demonstrations, and in-depth Q&A with media, agency, brand, technology, and content authorities.

For a chance at a seat onsite or for more information, visit the website to sign up!

Now here’s some news:

  • We’re already mapping out potential speakers and presenters. If you’re working on something exceptional and want to be part of the day, let me know.
  • We’re planning on two very special awards for audio innovation – one for content and one for technology. And if you sign up at hivio.com, you can name the nominees!
  • We’re ramping up the networking time and enabling some very cool new networking technology onsite
  • We’re featuring an exclusive, customized opening video welcome from social media branding guru Gary Vaynerchuk

My goal for this event is not only to create a ton of value for you for free, but also to host the coolest event anywhere for people in the audio space.

With your help, hivio 2014 will be even bigger and better.

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garykramer1024
09/10

What Radio Talent Can Learn from Improv

garykramer570What can radio talent learn from the masters of comic improv? A lot, it turns out.

In one of the most enjoyable conversations from hivio 2013, the radio ideas festival, I talked with Gary Kramer, Artistic Director of the National Comedy Theatre in New York and San Diego.

Over the past two decades, the NCT has presented almost 7000 performances. As a performer, Gary has appeared throughout the country, as well as internationally in places such as Iraq, Egypt, Germany, Greece, Italy, Turkey and Spain. In addition to NCT, Gary has directed and performed with ComedySportz in Santa Barbara and has been a member of the sketch and improv groups Rough Cut and Wits End.

Here’s just a sampling of what I discussed with Gary:

  • What is improv? And why should people behind radio mics care?
  • What are the most important rules of improv that radio talent should pay attention to?
  • As a radio listener, when do on-air talents improv well, and when do they fail to?
  • What radio talents do it well, and when do they fall short (Hey, Howard Stern, Gary is talking about you!)

And don’t miss some audience participation improv exercises in this video! The hivio audience was not only trend-setting, it was also funny! Who knew?

Click on this link to watch the video. Or click the image below:

Prefer audio? Try this:

Download Audio

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

And if you want a first look at hivio videos, exclusive content (such as the slide decks from all presentations), and early access to updates and invites for hivio 2014, go here and sign up.

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socastsrm1024
09/04

Revealing Radio’s Social Media Opportunity

socastpres570 SoCast is a company that integrates radio and social media to make the distinctions transparent across platforms. In other words, SoCast makes radio social.

Not only does SoCast social media-enable all your online radio content, they can even provide an all-social CMS for your brand.

Sandy Hurst is COO of SoCast, and he highlighted the opportunity for radio in the social media space at hivio 2013, the first-ever radio ideas festival held this past Summer in San Diego.

Watch as Sandy illustrates specific applications to leverage social media for broadcasters. Click the image below to watch the video.

Prefer audio? Try this:

Download Audio

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

And if you want a first look at hivio videos, exclusive content (such as the slide decks from all presentations), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out the final presentations and Q&A’s from hivio. Stay tuned!

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08/28

What Broadcasters MUST Do in the Online Radio Space

patrickreynolds570What is REALLY going on in the online radio space in local markets all across America? Triton Digital Chief Strategy Officer Patrick Reynolds lifts the veil on one local market, San Diego, at hivio 2013.

In this presentation, Patrick brings us up to date on trends in online radio and explains just how much online listening is happening to Pandora at the local market level (it’s pretty astounding).

In the month before hivio, about two-thirds of the market’s online listening was to Pandora, while the rest was spread across an astounding 4,754 different sources, including many broadcasters from across the country.

Patrick detailed many fresh statistics on the growth of online radio and answered numerous questions on metrics and measurement and Triton’s plans to help grease the wheels of the online radio marketplace.

Watch the video and see Patrick detail the “must-do’s” for broadcasters in the online radio space.

Click on this link to watch the video. Or click the image below:

Prefer audio? Try this:

Download Audio

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

And if you want a first look at hivio videos, exclusive content (such as the slide decks from all presentations), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out the final presentations and Q&A’s from hivio. Stay tuned!

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Google's Maggie Ferrante
08/14

What Google+ and Hangouts can do for Radio Broadcasters

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Among the presenters at this year’s hivio radio ideas festival were two Google execs: Gabriela D’Addario and Maggie Ferrante. They are part of the team introducing media companies to Google’s social and communication platforms: Google+ and Hangouts (I just peeked at Google+ and jumped on a live Q&A between the LA Times and Aaron Paul from AMC’s Breaking Bad).

We live-streamed hivio on Hangouts Live and built our event base on Google+, and it worked great.

It seems to me that any broadcaster with talent behind a mic – particularly those whose fortunes are made by those talents – would benefit from extending their platforms to the ones already heavily trafficked on Google+ and via Hangouts.

Picture a Sports host doing a behind-the-scenes video chat with fans during a live game. Picture a News host doing the same following a hot story. Those are just two examples.

Look, the future of radio is beyond radio. And that future only is one if it’s in the presence of fans on the platforms of their choosing. And Google+ is a fast-growing social platform.

But don’t take my word for it. Watch this short presentation from Gaby and Maggie from hivio.

Prefer audio? Try this:

Download Audio

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

If your brand wants to sponsor any of the forthcoming videos from hivio, spots remain available. Contact Jaime Solis for more information.

And if you want a first look at hivio videos, exclusive content (such as the slide decks from all presentations), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out each individual presentation and Q&A from hivio. Stay tuned!

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07/30

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo?

Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the “hits” of the event, and it had the room buzzing.

Some highlights:

  • How legendary brands can keep fresh
  • Why bother to go beyond “good enough” in all the actions of your brand (hint: Because the extra effort matters to fans and they appreciate it)
  • Why “radio” means something very specific and might be the wrong name for something like “IHeartRadio” (around 19:00)
  • Why radio should return to being more “theater of the mind”
  • If you know who your audience is, radio, then make content for them! Take a risk!
  • Why radio stations are all wrong in the way they reach out to brands like the Zoo’s (“It’s the same pitch every year – plus banners”) (around 23:00)
  • The importance of getting people – fans – to tell your story in their own words

This is a must-view Q&A if you want to understand how brands see radio. Just click on the video image below or play the video.

 

Prefer audio? Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download Audio

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

If your brand wants to sponsor any of the forthcoming videos from hivio, spots remain available. Contact Jaime Solis for more information.

And if you want a first look at hivio videos, exclusive content (such as the slide decks from all presentations), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out each individual presentation and Q&A from hivio. Stay tuned!

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07/23

Digital Transformation for Radio and Media – Mindgruve CEO Chad Robley

My talk with digital trend-setter Chad Robley is one of the opening sessions from hivio 2013, the inaugural radio ideas festival in San Diego.

Chad is CEO of Mindgruve, a digital agency whose clients include brands like Proctor & Gamble, House of Blues, Oracle, Merck and Live Nation.

Watch as Chad describes:

  • The importance of content in any digital play, and how integrating that content into the everyday lives of consumers is the best way to move them (not “speaking at them” as ads do).
  • His groundbreaking digital platform work for radio’s Jim Rome, and how “as Big Radio got a hold of it, they started to unravel the whole thing.”
  • The importance of getting your heads out of radio to do better radio.
  • How your company needs to behave like a startup because talent wants to work in a culture of innovation.
  • The rules you should use to evaluate what kind of app (if any) you build.
  • What brands and strategy really are – what what they are not.

This is a must-view Q&A. Just click on the video image below or play the video.

Prefer audio? Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download Audio

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

Thanks to our partner Spring House Media, whose support helped make hivio 2013 possible.

If your brand wants to sponsor any of the forthcoming videos from hivio, spots remain available. Contact Jaime Solis for more information.

And if you want a first look at hivio videos, exclusive content (such as the slide decks from all presentations), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out each individual presentation and Q&A from hivio. Stay tuned!

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07/15

What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey


Tom Conrad is the CTO of Pandora, and this conversation – from hivio 2013, the inaugural radio ideas festival – is the first public response of Pandora following Apple’s introduction of iTunes Radio.

Here are some of the questions I asked Tom:

  1. How has Apple’s introduction of iTunes Radio changed the calculus for Pandora?
  2. Are you personally surprised by how big Pandora has become?
  3. Why has Pandora become so big and not its many competitors? What’s your secret sauce?
  4. Are there any plans to add spoken work/talk content to the platform?
  5. Are there any plans to add local traffic, weather and news to the platform?
  6. What will the Pandora user experience be like in 3 years?
  7. What plans does Pandora have to gather and aggregate deeper lifestyle information about its users allowing advertisers to target more than age, sex, location, and device?
  8. Pandora offers an ad-free tier to listeners, but does promoting that ad-free tier paint ads as “evil” to advertisers and listeners alike?

Listen and watch closely when Tom announces what non-music content Pandora is likely to add. I think his implications speak volumes about Pandora’s future plans.

Just click on the video image below or play the video.

Prefer audio? Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Download mp3

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

Thanks to our partner Triton Digital, whose support helped make hivio 2013 possible.

If your brand wants to sponsor any of the forthcoming videos from hivio, spots remain available but (as the saying goes) they’re going fast. Contact Jaime Solis for more information.

And if you want a first look at hivio videos, exclusive content (such as the slide decks from all presentations), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out each individual presentation and Q&A from hivio. Stay tuned!

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07/09

Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener


Today, I’m sharing my kickoff presentation from hivio 2013, the Radio Ideas Festival.

It’s called: Solving Radio’s Attention Crisis.

What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this presentation, I explain both.

This is a super-important presentation that shares some Arbitron statistics you probably have not seen – stats that folks in radio do not like to acknowledge. But to make plans you need to begin from facts, not from some vision of the world that features unicorns and rainbows.

This presentation also outlines what I’m calling “The 14 Jobs of Radio” – a way of thinking about radio that takes into account what the medium’s inherent advantages are relative to other media – the root keys to radio’s future and how to leverage them (by the way, I left out the job of radio in an emergency because I’m interested in common jobs, not extreme and rare ones).

I think this is one of the most important presentations I have given, so I urge you to watch it and to share it.

Just click on the video image below.

Prefer audio? Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Download mp3

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

Thanks to our partner NuVooDoo, whose support helped make hivio 2013 possible.

If your brand wants to sponsor any of the forthcoming videos from hivio, spots remain available but (as the saying goes) they’re going fast. Contact Jaime Solis for more information.

And if you want a first look at hivio vidoes, exclusive content (such as the slide decks from each presentation), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out each individual presentation and Q&A from hivio. Stay tuned!

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