Hivio

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Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Imagining the future of radio, online radio, audio branding, podcasting, and audio advertising.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media, agency, brand, technology, and content authorities who are not the same old faces.

Watch these highlights from 2016:

hivio 2016 is over. But stay tuned for details on our next big event. For more information and to stay in the loop on updates, visit hivio.

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08/26

hivio 2016: “What the F**k Happened to Radio?”

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Howard Lapides is a veteran of radio.

As CEO of Lapides Entertainment, Howard is now managing writer/producers, talk show hosts, authors, comedians, and actors, as well as executive producing a variety of shows, like VH-1’s highly successful “Celebrity Rehab” franchise, Comedy Central’s “The Man Show,” and “LoveLine” on MTV.

Among Howard’s first words to the audience: “Radio as you learned it is gone, but radio is not gone.”

Howard is a keen observer of the radio space and a fan of the medium, but an even bigger fan of the content carried by that medium.

“Make a noise,” Howard advised us. Great advice.

Are you?

Some of the questions we cover:

  • Talk about some of the talent you’ve worked with who have at least part of their identity in the audio space?
  • How does a talent grow from audio into other platforms? Why is that even important?
  • Thanks to the low bar required to podcast, everybody thinks they’re a radio talent. Are they?
  • What do you look for in the talent you partner with? What are the talent must-do’s – must-not-do’s?
  • How do you advise talent?
  • What are media companies looking for from talent?

I really think you’re going to enjoy this conversation with Howard. Watch it here:

This is another of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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08/17

This Will Revolutionize Radio Ad Sales

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If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from Veritone Media’s Ryan Steelberg.  It will change forever your sense of what you can sell and how you can sell it. Ryan was one of the speakers at hivio 2016.

And if you’re trying to spread your content across platforms (and who isn’t?), this video is for you, too.

Veritone Media’s big data solution ingests and indexes all of your content, and that means everything on any topic on your audio platform can be analyzed, searched on-demand, and turned into actionable data which can be monetized directly by your sellers.

It’s native advertising on steroids.

And beyond that, Veritone has some amazing tech which enables search, discovery, and amplification of your content across many platforms. Impressive stuff when you’re trying to spread your content around easily and effectively, and it beats any other solution I’ve seen.

Watch this Q&A.

More about the Veritone platform here.

This is another of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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08/10

And the Future of Radio and Podcasting Talent is…

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Valerie Geller is a talent coach second to none. She works worldwide, coaching personalities in podcasting, radio, and television.

In this standout Q&A from hivio, the audio future festival, I talk with Valerie about how to coach and develop great talent and where to find the future of audio talent.

Among the questions we address:

  • How can talent communicate more powerfully?
  • How can talent tell stories without making it “all about me?”
  • How to sustain engagement over a period of time?
  • How can I do it shorter – to match the attention span. How to break through?
  • We hear a lot about storytelling – why is that important?
  • What does it mean to tell a story when you have only a few seconds of on-air time at a stretch?
  • What’s the difference between Young talent and older talent?
  • What can talent learn from Donald Trump?
  • You have said that radio is losing its best and brightest to podcasting. Explain.

Watch this Q&A – you will definitely want to share it with any of your peers who work in front of a mic.

Valerie is the author of Beyond Powerful Radio – A Communicator’s Guide to the Internet Age.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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08/02

hivio 2016 – How Pandora is Changing Audio Advertising

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Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising products to life and to market.

At this Q&A from hivio, the audio future festival, Lizzie talks about the evolving Pandora platform and how it’s changing its sales strategy to meet the future head-on.

Here are some of the questions we cover:

  • Why is this evolution of Pandora so important? How is the new shape of Pandora likely to be different from what Spotify provides today?
  • What is your sales strategy at Pandora?
  • Talk about your advertising innovations – HOW you interrupt programming and WHAT you interrupt it with?
  • Ads are often ANNOYING. Why can’t advertisers fix this? How do we enable better, richer, deeper consumer experiences?
  • You have said you want Pandora to be “the first choice for new generation of audio listeners” – what does that mean, and how do you achieve it?
  • How does Pandora demonstrate “success” when it comes to client campaigns?
  • What can Pandora do that radio can’t do? What can radio do that Pandora can’t do?
  • What can others in the audio space – radio, online radio, podcasting – learn from the way you approach audio sales?
  • To what degree are you stealing radio dollars, and to what degree are these new-to-audio advertisers?

Click here to watch the entire 20-minute conversation:

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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07/21

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

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Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?

Think again.

Anya Grundmann is NPR’s Vice President for Programming and Audience Development. She leads NPR’s programming center and its strategy for program acquisition, evaluation, and development.

In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content.

This presentation is a must-see for anyone in the audio space (especially those in so-called “Spoken Word”), not only those in public broadcasting. NPR’s still-evolving “Devotion Score” alone is worth your attention!

Enjoy this presentation, and thanks to Anya for sharing so much of her learning and insight at hivio. Click below.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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07/12

The Podcasting Ad Space is Going to Explode

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Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners.

Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting’s burgeoning audience and how the podcast ecosystem is rising to meet – and create – that demand.

Sarah begins with an overview of the podcasting ecosystem for content creators and advertisers. This is a great starting point for any serious content creator and agencies which want to be fully informed about the space.

Sarah has her fingers on the pulse of podcasting’s future.

Watch her showcase the shape of podcasting to come. Click below.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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07/05

The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting

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How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of audio in the first place?

Peter Kafka is a great person to ask.

Peter is Senior Editor for Media at Re/code, the digital news platform launched by Kara Swisher and Walt Mossberg. Peter has been covering media and technology since 1997 for Forbes, forbes.com, and the brand that became Business Insider. He is the host of the “Recode Media with Peter Kafka” podcast, and the producer of the annual Code/Media conference.

Here are some of the questions we covered:

  • What’s your assessment of Mary Meeker’s latest presentation on trends in digital media?
  • Media is exploding. Brands – even consumers – are media makers today. Some have argued that we have reached “Peak TV.” Are we getting close to “Peak Media”?
  • Why did Re/code launch a series of audio podcasts? What are you achieving with audio that you can’t achieve with straight editorial content? What is the unique power of audio from your perspective?
  • When we talk about the mind-boggling usage metrics for platforms like Facebook or Snapchat, what is the lesson for more traditional media players? What should they learn by that amazing success?
  • There seems to be no limit on scale or the appetite for scale, yet few platforms will ever reach the ubiquity of a Buzzfeed. What does that mean for the business models of everyone else in the media space?
  • You had a guest on your podcast, Hunter Walk, co-founder of Homebrew, who argued that podcasts should not be free, that they should be available by subscription. Is it too late for that? Will listeners pay for content the way that viewers do?
  • Creating podcasts is so easy, anyone can create one. What does that flood of content do to the chances for the good stuff to rise to the top? And what does that mean for the future of audio “hits”? Can we even have “hits” that attract broad audiences in that world?
  • Which is more important, the quality of content or the quality of content distribution?

Click the play button to watch the video. If you want to stay up with trends, this is a great way to spend 20 minutes.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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06/28

How Millennials Use Radio, Online Radio, and Podcasting

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Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms fit into their fast-changing lives?

We recruited a special panel of Millennials at hivio 2016 so you could hear from 20-somethings themselves, and some of what attendees heard was shocking.

When asked if anyone has an actual radio in their home, one panelist compared that idea to owning a laserdisc player!

Among the questions these Millennials answered:

  • Take me through your day. When do you listen to the radio? online radio? podcasts?
  • How much of your listening time is devoted to each?
  • Why choose one over the other? What do you go to each for?
  • What are you listening MORE to? LESS to? Why?
  • What’s the difference between the commercials on each platform?
  • What kind of Commercial Messaging works best for you?
  • What kind of Commercial Messaging turns you off?

Watch the full session below. It’s less than 30 minutes long.

This is one of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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06/22

Five Ways to Dramatically Improve Audio Advertising

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Audio advertising sucks.

It just does. Face it.

But it doesn’t have to.

That’s a main takeaway from new research into the types of audio advertising listeners prefer.

This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it’s only 13 minutes long) below.

This is required viewing if you’re in the business of selling ads to agencies or clients and pushing those ads to consumers via audio.

And it’s relevant for anyone in the advertising space in audio: Radio, online radio, or podcasting.

What happens when we ask listeners what characteristics are likely to promote their attention to our audio advertising? What forms of advertising are they most likely to respond to? What are their most significant likes and dislikes for audio advertising?

What are at least five ways you can dramatically improve your audio advertising?

The answers are all in this presentation:

This is the first of many videos I’ll be sharing from hivio 2016.

You’ll find them first here in this blog.

Enjoy.

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06/05

You Won’t Believe What Happened at hivio

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hivio 2016 is history now, but if you missed the live stream of day 2, you can catch up on a spectacular recording of it here (Day 1 is at that same link):

Who will you see?

  • Andy Bowers, Panoply’s Chief Content Officer, and a man at the center of the podcasting revolution
  • Howard Lapides, talent manager to Dr. Drew and many others who have made the transition from radio to TV – with some pointed words for radio broadcasters
  • Peter Kafka, Re/code’s Senior Editor/Media on what the digital revolution means for everyone in the audio space
  • Traug Keller of ESPN on the future of ESPN audio
  • Acast’s Sarah van Mosel lays out the present and future of podcasting and what it means for publishers and brands
  • Filmmaker and Tales from Beyond the Pale co-creator Glenn McQuaid explains why this is the new golden age for audio drama
  • And a very special panel of millennials who say, among other things, that having a stand-alone radio at home is equivalent to having a laserdisc player. You have to see that one.

In time, I’ll be publishing the individual Q&A’s and presentations from hivio. For now, the feedback has been amazing, and for that I am grateful.

Thanks for paying attention and for being in the audience, either in person or online.

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