Hivio

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Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Imagining the future of radio, online radio, audio branding, podcasting, and audio advertising.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media, agency, brand, technology, and content authorities who are not the same old faces.

Watch these highlights from 2015:

hivio 2015 is over. But stay tuned for details on our next big event. For more information and to stay in the loop on updates, visit hivio.

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05/25

How to Watch hivio LIVE – in ONE WEEK

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hivio – the audio future festival – opens in ONE WEEK, and you can watch the whole thing stream LIVE.

hivio exists to gather executives from across the audio spectrum in one place at one time to touch the future. Commercial and public radio, online radio, podcasting, agencies, platforms, apps, and more. All mixing and mingling with folks they are unlikely to run into at any other event.

And onstage we have interviews with and presentations from the movers and shakers in the space, including:

  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • Parviz Parvizi, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Stefan Brock, VP Interactive, Alpha Media – a leader in digital strategies for radio broadcasters with some successes to share
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

So how can you watch the event LIVE?

Click the “get notified” button in the image below:

…and if you’re reading this by email and no image appears, go here to the live stream page and click “add to calendar”.

There you’ll also see the full agenda for both days of the event.

Also like us on Facebook and you’ll get all the updates as the event is underway.

We’re on Twitter here.

And use #hivio on Facebook and Twitter.

See you in one week! LIVE from LA.

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03/30

LAST DAY to Save $100 on hivio Tickets!

Thursday, March 31, is the FINAL DAY to save $100 on hivio tickets!

If you have been thinking about going, now’s your LAST CHANCE to save $100 on a ticket!

To buy a ticket and SAVE $100, go here.

hivio is the audio future festival taking place in LA on June 2 and 3, 2016. We bring together 100 of the most influential people in radio, online radio, podcasting, media, advertising, content, social, mobile, and technology for two days of candid, unscripted conversation.

Why should YOU go?

First, because we have an amazing roster of speakers and presenters. Here’s the list, in random order…

  • Ian Grace, CEO Virgin Radio International – part of Richard Branson’s legendary Virgin brand
  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • Parviz Parvizi, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Stefan Brock, VP Interactive, Alpha Media – a leader in digital strategies for radio broadcasters with some successes to share
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

Good luck finding such a diverse collection of audio professionals and influencers in any other place.

More reasons you should go:

  1. Priceless learning
  2. Connection-making with exciting people doing exciting things
  3. A small-by-design crowd of very special people.
  4. A convenient two-day schedule that makes travel easy, kicking off on Thursday afternoon, June 2, and wrapping up after lunch on Friday, June 3.
  5. An amazing location, the Hotel Andaz Hollywood – in the center of America’s entertainment capital. We’ll be on the roof, and the pool will be right outside the door.
  6. Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters.

To find out more about the event and the speakers, go here.

To buy a ticket AND SAVE $100, go here.

See you in LA at hivio :-)

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03/15

Here’s Why YOU Must Go to Hivio

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hivio is the audio future festival taking place in LA on June 2 and 3, 2016. We bring together 100 of the most influential people in radio, online radio, podcasting, media, advertising, content, social, mobile, and technology for two days of candid, unscripted conversation.

Why should YOU go?

First, because we have an amazing roster of speakers and presenters. Here’s the list, in random order…

  • Ian Grace, CEO Virgin Radio International – part of Richard Branson’s legendary Virgin brand
  • Anya Grundmann, NPR VP Programming & Audience Development – the person in charge of NPR’s content strategy across all platforms
  • Todd Beck, President, Beck Media – the go-to guy for social media impact for movies and TV/cable networks
  • Patricia Korth-McDonnell, Chief Marketing Officer, HUGE – whose clients include Target, Toyota, CNN, JetBlue and Disney
  • Peter Kafka, Senior Editor, Media – Re/code – the man who has spoken to all the digital media movers and shakers
  • Jesse Thorn, Host, Bullseye – a transmedia phenomenon, with a successful platform of podcasts, radio shows, and events
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy, Pandora
  • Glenn McQuaid, Filmmaker and Co-Creator, “Tales from Beyond the Pale” – a stunningly executed audio experience
  • Chris Balfe, Partner, Red Seat Ventures – the one-time head of Glenn Beck’s company, now taking other audio stars across platforms
  • Parviz Parvizi, Co-Founder, Clammr – the amazing app that samples and spreads audio content to promote discovery
  • Sarah van Mosel, Chief Commercial Officer, Acast – the company cracking the puzzle on how to monetize podcasts and make them visual, too
  • Ryan Cummins, Co-Founder/Co-CEO, Omaze – a terrific platform that gives you the chance to live your dream experience by helping our world’s non-profit organizations realize their dreams – a much better alternative to radio contests
  • Stefan Brock, VP Interactive, Alpha Media – a leader in digital strategies for radio broadcasters with some successes to share
  • Valerie Geller, President, Geller Media International – the legendary audio talent coach
  • Ryan Steelberg, President, Veritone Media – creator of powerful new tools to spread and monetize audio content
  • Traug Keller, SVP, ESPN Audio – the architect of ESPN’s audio strategy
  • Andy Bowers, Chief Content Officer, Panoply Media – one of the leading podcast platforms
  • Howard Lapides, CEO, Lapides Entertainment, Talent Manager & TV Producer – the man who guided Dr. Drew, Adam Corolla, and Jimmy Kimmel from radio to TV

Good luck finding such a diverse collection of audio professionals and influencers in any other place.

More reasons you should go:

  1. Priceless learning
  2. Connection-making with exciting people doing exciting things
  3. A small-by-design crowd of very special people.
  4. A convenient two-day schedule that makes travel easy, kicking off on Thursday afternoon, June 2, and wrapping up after lunch on Friday, June 3.
  5. An amazing location, the Hotel Andaz Hollywood – in the center of America’s entertainment capital. We’ll be on the roof, and the pool will be right outside the door.
  6. Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters.
  7. An insanely reasonable admission price – with a discount that expires at the end of March! There are only 15 early-bird tickets left!
  8. Specially discounted hotel rooms (but act fast, I’m told we have only TWO left)

To find out more about the event and the speakers, go here.

To buy a ticket while you still can, go here.

See you in LA at hivio :-)

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02/25

Win a FREE TICKET to hivio 2016

Want a free front-and-center ticket to hivio 2016, the audio future festival?

Here’s how to get one.

Click the image below and enter your name and email. The more you tell friends and acquaintances about hivio, the better your chances to lock in your free seat!

But act fast, the contest ends in ONE WEEK.

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Just who will you be rubbing shoulders with?

In random order…

  • Anya Grundmann, NPR’s VP Programming & Audience Development.
  • Ian Grace, CEO of Virgin Radio International
  • Jesse Thorn, host and creator of the NPR show Bullseye
  • Andy Bowers, Chief Content Officer of the hot new podcasting platform Panoply Media
  • Valerie Geller, talent coach extraordinaire
  • Patricia Korth-McDonnell, the CMO of digital agency HUGE, whose clients include Target, Toyota, CNN, Jetblue, and Disney
  • Peter Kafka, senior media editor of Re/code
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy for Pandora
  • Chris Balfe, Red Seat Ventures and the man who helped turn Glenn Beck into a media empire
  • Parviz Parvizi, co-founder of Clammr, an audio sharing and discovery platform
  • Sarah van Mosel, Chief Commercial Officer of Acast, which is transforming the storytelling power of audio
  • Stefan Brock, VP Interactive for Alpha Media who has lots of innovative digital strategies to share
  • Ryan Cummins, Co-founder of OMAZE, an amazing contesting platform for once-in-a-lifetime experiences
  • Howard Lapides, the talent manager who evolved Jimmy Kimmel, Adam Carolla, and Dr. Drew from radio to TV
  • Glenn McQuaid, the filmmaker who produces the amazing audio series “Tales from Beyond the Pale”
  • Todd Beck, CEO of Beck Media, and the go-to guy for social media for the Movie and TV industry

Want your free ticket? Enter now.

And if you want a sure thing, go here to buy yours or for more info about hivio.

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02/17

Radio: The BBC Is Trying to Tell You Something

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The BBC will reportedly abolish its radio and television divisions.

BBC-produced radio and TV will still exist, of course, but they will be reorganized to reflect changes in audience behavior and in media definitions that I and others have been articulating for years.

From Tubefilter:

[BBC] director-general, Lord Tony Hall, believes an organizational overhaul is necessary as digital media continues to blur the lines between television, radio and online. In a speech before Easter, according to The Telegraph, Hall will unveil a new BBC that is organized “into content and audience-led divisions.”

“Content and audience-led divisions” mean that content will be organized according to the way consumers see and hear and seek out that content, not by the channels of distribution that made that content famous.

So “radio” and “television” as categories will vanish to be replaced by “BBC Entertain” and “BBC Inform.” After all, consumers are looking for entertainment and information, not for TV or radio per se.

You will likely see any media company that has a platform encompassing both TV and radio following the BBC model, because it’s the sensible model to follow.

And for platforms which are audio-only or audio-dominant (e.g., radio, online radio, podcasting, etc.) we’ll see these categories merge to form a broader category called “audio.”

Now I know what you’re thinking…What does it matter what they call it?

Well I’ll tell you.

Definitions matter because if you don’t understand the true parameters of your category you can be blindsided by disrupters you didn’t even imagine as competitors.

This is what happened in the classic example of airlines disrupting the train industry because the latter thought they were in the train business rather than the transportation business. Oops!

This is happening again today as online radio and now podcasting chip away at agency radio budgets because a radio spot is a radio spot and a listener is a listener whether spots and listeners connect on FM, AM, online radio, in a podcast, etc. In other words, use whatever definition you want, but count on the advertiser’s definition to fast become platform agnostic.

Definitions also matter because people like to stick with competitors who look, feel, smell, and taste just like them. Silo workers love their silos. So radio folks go to radio conferences and podcasters go to podcast conferences and nobody in radio goes to social media conferences. But if you never mingle with people who are in a different corner of your space, you will never learn and you will never grow, and you will forever be vulnerable to clever competitors with disruptive designs on your business model.

Indeed, that is why I created hivio. Under one roof will gather leading thinkers and doers in radio, online radio, podcasting, agencies, and more.

Speakers and Q&A’s include NPR’s VP Programming and Audience Development, the CEO of Virgin Radio International, the Chief Content Officer of the hot podcasting company Panoply, the Co-CEO of the amazing contest/experience platform Omaze, the Co-Founder of viral audio discovery platform CLAMMR, the SVP of Ad Product Sales and Strategy for Pandora, Hollywood’s go-to guy for social media for movies and TV, Re/code’s media editor extraordinaire, an independent filmmaker who produces an amazing audio series, and more.

All on a balmy day in Los Angeles in June.

Get your tickets while they last.

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02/11

You are Invited to hivio 2016 – the Audio Future Festival

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There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather together in one place at one time.

Audio is one medium, and hivio, the audio future festival, is that one event.

I’m proud to announce that tickets are available for the fourth annual hivio audio future festival – in Los Angeles on June 2 and 3, 2016.

Who’s on the stage?

We have a confidant of Virgin’s Richard Branson. We have a digital agency CMO who works for many of the world’s most important brands. We have a social media guru whose work is famous in TV and movies. We have executives from Pandora and Alpha Media and the hot new podcasting company Panoply. We have the founder of one audio sharing and discovery platform and an executive from another which is transforming the storytelling power of audio with pictures. We’ll be talking about dynamic ad insertion and monetization strategies. We have the man who talks to the biggest media names in Silicon Valley and the man who helped turn Glenn Beck into a media empire and now can do the same for you. All that and much more.

All we need…is you.

Yes, hivio is now open to the public, but we’re limited to only 75 seats and we WILL SELL OUT, so ACT NOW.

>>>CLICK HERE FOR TIX<<<

The lineup (in random order):

  • Ian Grace, CEO of Virgin Radio International
  • Andy Bowers, Chief Content Officer of the hot new podcasting platform Panoply Media
  • Valerie Geller, talent coach extraordinaire
  • Patricia Korth-McDonnell, the CMO of digital agency HUGE, whose clients include Target, Toyota, CNN, Jetblue, and Disney
  • Peter Kafka, senior media editor of Re/code
  • Lizzie Widhelm, SVP Ad Product Sales and Strategy for Pandora
  • Chris Balfe, Red Seat Ventures and the man who helped turn Glenn Beck into a media empire
  • Parviz Parvizi, co-founder of Clammr, an audio sharing and discovery platform
  • Sarah van Mosel, Chief Commercial Officer of Acast, which is transforming the storytelling power of audio
  • Stefan Brock, VP Interactive for Alpha Media who has lots of innovative digital strategies to share
  • Ryan Cummins, Co-founder of OMAZE, an amazing contesting platform for once-in-a-lifetime experiences
  • Howard Lapides, the talent manager who evolved Jimmy Kimmel, Adam Carolla, and Dr. Drew from radio to TV
  • Glenn McQuaid, the filmmaker who produces the amazing audio series “Tales from Beyond the Pale”
  • Todd Beck, CEO of Beck Media, and the go-to guy for social media for the Movie and TV industry

This is a one-of-a-kind event and, without question, THE place to be if you’re working in the audio space.

For more information about hivio, go here.

And if you want to get your tickets at a heavily discounted price (for a limited time only), go here:

>>>CLICK HERE FOR TIX<<<

And what do your peers have to say?

“I had a blast at Hivio and consider it a must-attend conference. Some of the most inspired media innovators come together in an unconventional setting to share ideas and information. Mark’s fast-paced, engaging format sets the stage for essential insight into what’s going to happen next in audio media, Hivio is a must” – Paul Goldstein, TheContentIsKing.com

“Hivio was a brilliant experience both personally and professionally. The room was filled with like-minded people who were connected by their passion for radio and the challenge of maintaining our relevance. Hivio is the antidote to every head-in-sand, nothing-to-see-here radio event that happens in the states which never really address the real issues facing the industry.” – Craig Bruce, Former Head of Content, Southern Cross Austereo

​”You will take away something useful from every guest and topic, and enjoy every surprise (Darth Vader showed up one year). You will meet people from across the globe and across a wide collection of endeavors – some you wouldn’t think apply to your interests, but you’ll come away enlightened and energized. The food is good, as well.” – Ralph Cipolla, Cumulus

See you at hivio in June at hivio 2016 in LA!

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02/03

Announcing: hivio 2016 – Get your TIX now!

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It’s back! It’s hivio, the audio future conference.

What is it?

One of the coolest events of the year, hivio brings together more than 100 of the most influential people in audio and media for two days of candid, unscripted conversation.

This is not your father’s NAB (no offense intended, NAB).

Amazing thought-leaders and provocative presentations. No boring panels. No celebrity keynoters.

hivio is LIVE in LA on June 2 and 3, 2016 at the Andaz West Hollywood.

Tickets and more information are available here

Early-bird tickets are available for a limited time and in limited quantities! We have only 100 seats TOTAL, and they will all be full.

Who’s onstage?

Here’s just a sampling in no particular order (the lineup continues to grow):

Why should you care?

hivio is for you if:

  • You believe that radio, online radio, podcasting – everything that targets ears – is part of something larger
  • You feel consumers, not broadcasters, are in charge
  • You want to mingle with thought leaders from across the audio spectrum, people who are making the future a reality
  • You feel new business models are key to the future of audio platforms
  • You want to know what the future is and plan for it before it overtakes you
  • You want to be in a room full of audio industry professionals excited about the future

What you should tell your boss…

Dear Boss:

What would it be worth in our organization for me to rub elbows with the most influential leading thinkers and doers in the audio space and bring all that insight and all those connections back to you? Would it help if I learned some new angles on growing and satisfying audiences? Would it help I learned some new tactics on gaining a competitive advantage over our competitors for ad dollars no matter what media platform they come from? Would it help if I learned some new money-making strategies for local media markets? Would it help if I learned some valuable new social media tricks? Now, is all of that worth a measly $299? You bet it is! Thanks Boss! I’ll buy my ticket now!

The truth is…

I don’t do hivio every year because it makes a bundle of money. It does not. I do it because it makes a tangible difference in the audio space for the thousands of broadcasters, podcasters, digital execs, advertisers, and others who have been touched by this content.

I invite you to experience hivio for yourself. Buy your ticket now.

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12/21

How Radio Can Make Money in Mobile

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If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform?

Increasingly, mobile is the place where you need to activate audience interaction and monetize audience engagement. So do you have a compelling mobile solution for your audio brand, one that actually makes money?

Bill Freund is EVP/Chief Revenue Officer and Sara Sisenwein is VP Marketing for Clip Interactive, a mobile applications platform for broadcast radio and music labels, that allows all forms of audio content to have rich interactive capabilities.

While theirs isn’t the only platform built with monetization in mind, it’s one of the leading ones. That’s why I invited them to share some of their success stories in this presentation from hivio 2015, the audio future festival.

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

An announcement about 2016 is coming in January!

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12/16

How to “Fame”

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Think fame isn’t a formula?

Think again.

And RLM Public Relations head Richard Laermer is going to spell it out for you. A frequently-quoted authority on media culture and hype, Richard is a PR visionary, former journalist, and author of five bestselling books including 2011: Trendspotting, Punk Marketing, Full Frontal PR, and the forthcoming How To Fame.

Here are just some of the questions we covered in this conversation at hivio 2015:

  • What are the “how to fame” commandments? How do you “fame”?
  • What is “Pragmatic Notoriety”?
  • Everybody wants to “go viral”. What’s the difference between “going viral” and achieving lasting fame?
  • So how does an audio brand make itself famous?
  • What would be your advice to fame-seeking air talents – the people behind mic?

Richard knows how to capture attention better than anybody I know. Enjoy his comments in this Q&A.

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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12/11

What Radio Can Learn from TV

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…and what TV learned from the Serial podcast.

Disruption is rampaging through the TV industry, and there are a lot of lessons there for radio.

That’s according to a great source: TV Guide Executive Editor Michael Schneider, who also c0-hosts the excellent KCRW podcast The Spinoff. Mike spoke with me at hivio, the audio future festival in Los Angeles.

Here are just some of the questions we covered:

  • How do TV people see audio?
  • What can the audio space learn from the TV space?
  • We tend to silo in audio – podcasting, online radio, terrestrial radio….That doesn’t exist in TV despite all the new platforms. Everyone’s in all forms of distribution. Why?
  • As a participant in the audio space through podcasting, what do you see as the strengths of that space?
  • You say folks in the TV space are looking at the success of podcasts like Serial and reacting to that. How?
  • How important is it for brands to control both content and distribution?
  • How is storytelling changing in TV, and what might that mean for audio?

TV and radio (or video and audio) share many of the same audience and revenue challenges. Watch Michael break it all down.

Click the video below to watch:

Make sure to sign up at hivio.com if you want to be in the loop for future editions of the audio future festival.

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