Hivio(hi·vee·oh) n.#Hivio

The first-ever audio future festival. New and transformational ideas in the audio entertainment and information industry.

Imagining the future of radio, online radio, audio branding, podcasting, and audio advertising.

Mark Ramsey and Jaime Solis gather a ‘hive’ of smart people to see, discuss, and think about new ideas in audio on-demand, radio, content, social, mobile, and technology that transform the audio entertainment and information space.

Presentations, in-depth Q&A, and presentations with media, agency, brand, technology, and content authorities who are not the same old faces.

Watch these highlights from 2015:

hivio 2015 is over. But stay tuned for details on our next big event. For more information and to stay in the loop on updates, visit hivio.

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The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino


Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been at the center of radio, digital, and now podcasting.

Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital – two firms at the core of the new age of digital audio.

In this conversation from hivio, the audio future festival, Mark Ramsey talks with Agovino about the amazing impact of podcasting for advertisers and how, in many ways, the medium is a throwback to an earlier era of radio, dominated by compelling personalities.

Just how effective is podcasting for advertisers?

What are the keys to unlocking podcasting’s revenue potential?

What are the opportunities for traditional radio brands to gain significant traction in podcast growth and monetization? How do they make it happen?

Those are just some of the questions Mike answers in this frank and revealing conversation.

Watch this video:

Make sure to sign up at if you want to be in the loop for future editions of the audio future festival.

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Breakthrough Digital Strategy for Radio – Federated’s James Derby


In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate?

That’s why James Derby spoke at hivio, the audio future festival held a while back in LA.

James has led the development of some of the boldest, most inventive, and most compelling platform integrations in and around the audio space. James is the Chief Strategy Officer for Federated Media. In this role he’s helping guide Federated’s radio, newspaper and digital properties as legacy and digital media converge.

In this terrific presentation, James lays out three key Federated digital strategies in detail: Federated’s local and regional sports sites, their digital marketing agency, and their cutting edge mobile apps.

There are great lessons here for any broadcaster trying to anticipate where the digital winds of change are gusting.

Watch this video:

Make sure to sign up at if you want to be in the loop for future editions of the audio future festival.

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How to Master Social Media


How can audio brands master social media?

What are the best practices in social media for audio brands? How should audio brands be thinking about social media strategy and the importance of influencers?

I was thrilled to have Jaclyn Johnson answer these and many other questions at hivio 2015.

Jaclyn is one of Forbes’ “Top 30 under 30.” Her company, [NO SUBJECT], is one of the go-to marketing, influencer and events agencies in Los Angeles, servicing brands such as Nasty Gal, Levi’s, Sprint, Baxter of California, Urban Decay and more.

Jaclyn has a keen understanding of what millennials desire, the importance of wrangling influencers, and how to put all that together in a potent social media strategy.

Among the questions I asked Jaclyn:

  • What is [NO SUBJECT] and Create and Cultivate?
  • Create and Cultivate is launching a podcast? Why a podcast?
  • Audio for you is part of something larger. You focus on offline and online connection. Why?
  • Millennials – what do marketers need to know?
  • What are the ingredients for an effective social media strategy? What are the key steps?
  • What do we get WRONG about social media?
  • In audio, lots of social media activity is self-promotion. You base your social media efforts on storytelling. Describe that difference and why it matters.
  • Influencers – who are they and why do they matter?

Lots of the advice followed by radio stations and others when it comes to social media is wrong. Find out why.

Watch this video:

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How Audio Advertising is Changing


What is the future of audio advertising?

That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn’t speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space.

What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed?

Here are some of the central questions Kirsten answered in this interview from hivio 2015 – the audio future festival:

  • How does Starcom see the audio space today?
  • What are the differences in how you buy – or would like to buy – different flavors of audio – radio, online radio, podcasting, etc?
  • How do audio sellers “get it wrong” when they pitch you? How do they get it “right”?
  • What do you want from sellers in the audio space?
  • How do you compare the pros and cons of audio to other media?
  • What does the audio space need in terms of metrics? How do you feel about the existing metrics?
  • Is it important that all metrics be unified, or simply that they be of good quality?
  • Is unified measurement important? Or simply comfortable?

I think you’ll be surprised by some of Kirsten’s answers.

“It’s a lot more about collaboration now, not price,” says Kirsten.

“We take a platform agnostic approach – the channel doesn’t lead the conversation. We look at the audio space holistically.”

“Today it’s a lot more about answering a business challenge and creating experiences,” says Kirsten.

The challenges of clients, not the challenges of broadcasters. And experiences, not cost-per-point.

In particular, note her comments on the value of unified measurement. It may be a comfortable notion, but it’s not essential to the buying process, and it may not even be possible.

Watch this video:

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Marilu Henner Loves Radio – and Listeners Love Marilu


What’s there to love about radio? A lot, according to Marilu Henner.

Indeed, my conversation with the always warm and spirited Marilu was one of the highlights of hivio 2015.

Marilu is the ultimate Hollywood hyphenate – author, actor, TV star, and humanitarian. Along with starring in over thirty films, six Broadway shows, and two hit classic sitcoms, Taxi and Evening Shade, this five-time Golden Globe Nominee now hosts her own nationally syndicated radio show The Marilu Henner Show. With equal parts news, advice and entertainment, Marilu offers celebrity guests, life-changing tips, and inspiring stories from the world of show business, and her personal life.

Here are some of the questions I asked Marilu in this fast-paced Q&A:

  • You can do almost anything. Why radio?
  • Tell me about the moment you knew you could do this show and do it well?
  • What have YOU learned from doing a radio show? What has surprised you?
  • What advice would you give to other established talents who want to dabble in radio?
  • What sets your show apart? Why should a broadcaster make space for you on their schedule?

One thing you’ll take away from this conversation is that it’s possible to bring a famous talent like Marilu into the radio fold and make the industry better for it.

With her limitless enthusiasm and effervescent joy, Marilu is the kind of force the radio industry needs more of – on more stations in more markets in more dayparts.


Find out why, among all the things Marilu does, radio is her favorite.

Watch this video:

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The Future of Radio Talent – iHeartMedia’s Dennis Clark at hivio


So you think the future of radio is shutting up to play more songs?

Think again.

Dennis Clark is iHeartMedia’s secret weapon when it comes to talent development. In this rare appearance before a U.S. audience at hivio 2015, Dennis talks about the future of talent and how talent is at the heart of radio’s and audio’s future.

Some of the questions Dennis addresses:

  • How do you see the role of talent in radio and audio?
  • What do talents most need to know that they don’t know
  • What is the most common thing talents get wrong?
  • What is “Personality branding”?
  • What do you tell a Ryan Seacrest that helps him improve?
  • Take me through your process…how do you approach coaching with talent?
  • Where should we find talent?

If you’re a talent in radio or audio, this is a must-watch and must-share Q&A for you!

Watch this video:

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Spotify after Apple Music – Brian Benedik at hivio 2015


What’s in store for Spotify now that we’re living in a post-Apple Music world?

That’s what I discussed with Brian Benedik, Spotify’s North American VP for Advertising and Sponsorships at hivio 2015.

Some of the questions Brian addresses:

  • In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why?
  • Spotify has added entertainment, news, and video clips to its wealth of music. What have you learned about consumer interest in these additions? How have they added value to the platform?
  • Exclusive content will be a big part of Apple Music. How important are content exclusives to Spotify and how big are these investments likely to be?
  • In 2014, Spotify lost almost $200 million on revenues of $1.3 billion. So far, the company is getting farther from profitability, not closer. How and when do you see that turning around?
  • Do the labels understand that a big chunk of the audience will never subscribe to music because all the ways to listen for free are good enough for them?
  • When Taylor Swift pulled her music off Spotify, what happened to Spotify usage overall?
  • What do advertisers value most about the Spotify experience?

Watch this video, and share it if you like it:

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Lessons for Audio from Big Brands – Tom Asacker at hivio 2015


It may be the most popular presentation from hivio 2015, the audio future festival.

It’s branding authority and celebrated author Tom Asacker on what folks in the audio space can learn from the big brands and the critical trends shaping the winners and losers in the modern media world.

Tom cuts to the chase and spells out not only what’s going on out there but what you and I should do to leverage consumer and business trends and emerge on top.

Many people told me this was a highlight of their days at hivio, so I can’t recommend this video strongly enough.

Watch this video, and share it if you like it:

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The Power of Audio – Mark Ramsey @hivio 2015


We live in a video world, don’t we? A world where pictures are worth a thousand words and are therefore a thousand times more powerful, right?

Not always. Sometimes the power of audio can be amazing, and the intimacy and impact of audio on listeners and on consumers can be monumental.

Hence my opening presentation at the recently wrapped hivio 2015, the audio future festival.

The title was “The Power of Audio.”

It’s more than a love story to audio and to those who make it and appreciate it.

If you have ever had a client question the value of audio as an ad medium, this is the presentation for you.

If you want to equip your sellers with an impactful argument that sells radio, online radio, or podcasting to potential clients, this is the presentation for you.

If you want to feel proud to be a part of the audio space, this is the presentation for you.

If you want your team to know why audio matters, this is the presentation for you.

And it’s full of examples from commercial and public radio, from movies and TV. Special thanks to Dave Ramsey for his particular highlight.

Watch this video, and share it if you like it:

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Missed hivio 2015? Watch it here for FREE


Did you miss the live stream of hivio 2015, the audio future festival?

It has been viewed more than 2,000 times to date! See what you missed!

But note: The full live stream is archived for a limited time only. So watch soon!

I was overwhelmed by the number of people who remarked that nowhere else could they be at an event where so many diverse people from across the audio space gathered in one place. Thanks to everyone who attended hivio!

If you’re reading this by email and not seeing the video, click here to watch.

Here’s the live stream from Day 1, where you can see:

And here’s the live stream from Day 2, where you can see:

If you want to be on the inside track for more information about hivio, make sure to sign up here.

Over the coming weeks, I’ll be posting individual Q&A’s and presentations from hivio. So stay tuned!

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