Value to clients is about more than running ads. And value to consumers is about more than simply playing music. That’s the new world of radio today. No longer is there a “sales side” or a “programming side.” Nowadays there’s only one “side” and it’s the “value side.” Value to clients and consumers at the very same time – mediated by your brand. In the digital space, its all about value – not about interruptive ads stuck in the middle…
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Pandora: Internet Radio Growth coming from AM/FM
So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton’s Mike Agovino. Joe also shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio. These are stats that are not often publicized in the radio industry. Let’s be frank: Of course some Internet radio growth will come from radio. Maybe most of it will come from radio. And it will not stop people…
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In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences. Fred’s points remind me of a regular theme in this blog and his own: That radio’s advantages over competing technologies do not require doing the same thing the other guys are doing, but rather doing what radio does really well that those other guys can’t or…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
