Category: Video

guylistening
05/08

Radio: Monetizing Fans who Love You

It's not all about advertising, folks. Whether you're a podcaster, a broadcaster, or something in between, how can you extract revenue from your biggest fans, the folks who most want to give you money because they love you? That's the question I put to David Plotz, the Editor in Chief of Slate.com and a host of one of my very favorite podcasts, the Slate Political Gabfest. Slate is launching a new initiative called Slate Plus with lots of lessons to teach. We talked about that and about Slate's podcasting strategy. What follows is a highly edited transcript of our chat. For the full … [Read more...]

lapodcastfestival
09/26

The Future of Radio is at the LA Podcast Festival

Or at least it could be...if anyone from radio is paying attention. What is the LA Podcast Festival? It's a fan appreciation event packed with live performances from the biggest names in comedy podcasts, and it happens October 4-6 in Santa Monica. You're going, aren't you? Names you'll know, like Marc Maron, Dana Gould, Jon Lovitz, Kevin Pollak, Aisha Tyler, Greg Fitzsimmons, and many more - doing their podcast thing in front of live audiences over three days. I talked with comedian/actor/writer and festival co-founder Graham Elwood about the high powered lineup performing at the … [Read more...]

agogo
08/07

The Best New Audio App of 2013? It’s AGOGO

One of the great pleasures of this job at this time in this industry is being near ground zero when an entrepreneur sees the world in a new way and brings that new world to life. I am proud to have done a tiny bit of work with a great new startup called AGOGO. But what is AGOGO and why should you care? Well, for starters, your content is in it. But not just yours. Podcast content too. But more than that: Content that is not audio is made audio. And your music (through Rdio or Spotify) is integrated with content that relates to your music to create a seamless and frictionless listening … [Read more...]

warburton
07/30

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the "hits" of the event, and it had the room buzzing. Some highlights: How legendary brands can keep fresh Why bother to go beyond "good enough" in all the actions of your brand (hint: Because the extra effort matters to fans and they appreciate it) Why "radio" means something very specific and might be the wrong name for something like … [Read more...]

chadrobley
07/23

Digital Transformation for Radio and Media – Mindgruve CEO Chad Robley

My talk with digital trend-setter Chad Robley is one of the opening sessions from hivio 2013, the inaugural radio ideas festival in San Diego. Chad is CEO of Mindgruve, a digital agency whose clients include brands like Proctor & Gamble, House of Blues, Oracle, Merck and Live Nation. Watch as Chad describes: The importance of content in any digital play, and how integrating that content into the everyday lives of consumers is the best way to move them (not "speaking at them" as ads do). His groundbreaking digital platform work for radio's Jim Rome, and how "as Big Radio got a … [Read more...]

tomconrad_pandora
07/15

What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey

Tom Conrad is the CTO of Pandora, and this conversation - from hivio 2013, the inaugural radio ideas festival - is the first public response of Pandora following Apple's introduction of iTunes Radio. Here are some of the questions I asked Tom: How has Apple’s introduction of iTunes Radio changed the calculus for Pandora? Are you personally surprised by how big Pandora has become? Why has Pandora become so big and not its many competitors? What’s your secret sauce? Are there any plans to add spoken work/talk content to the platform? Are there any plans to add local traffic, … [Read more...]

mrrpresentation
07/09

Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

Today, I'm sharing my kickoff presentation from hivio 2013, the Radio Ideas Festival. It's called: Solving Radio's Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this presentation, I explain both. This is a super-important presentation that shares some Arbitron statistics you probably have not seen - stats that folks in radio do not like to acknowledge. But to make plans you need to begin from facts, not from some … [Read more...]

Choose_to_be_remarkable
05/31

How can Radio be Extraordinary?

If we want our fans to spread the word about our radio brands, why don't we create content that's more remarkable to begin with? After all, people don't spread the mundane, they spread the extraordinary. Case and point...this video. [iframe http://player.vimeo.com/video/67248779?title=0&byline=0&portrait=0 500 281] Prefer audio? Try this: Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you "like" MRM on Facebook or follow me on Twitter). … [Read more...]

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