Once upon a time “NPR” stood for “National Public Radio,” and the “radio” in NPR was the exclusive means of distributing the network’s content. This was an era when stations would solicit funds from listeners to support this and other programming and send a big chunk of those funds back to the network. That was then, this is now. Today, radio is not the distribution channel for NPR content, it is simply another distribution channel for that content (albeit the…
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Radio Must be an “Entertainment Experience”
Larry Kramer is the author of C-Scape: Conquer the Forces Changing Business Today. Larry is the founder and former CEO of CBS MarketWatch and also the first president of CBS Digital. We talked at length about the challenges media in general – and radio in particular – face amidst a torrent of change. Watch this video and see Larry’s answers for Radio. Please upgrade your browser Prefer audio? Try this: [Audio clip: view full post to listen] (You can subscribe…
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My friends at the Radio Advertising Bureau of South Africa have produced an outstanding field guide to radio advertising called, appropriately enough, "101 Ways to Get the Best out of Radio Advertising." It's a project I am very proud to have participated in. Many of the points are as relevant in the US as they are abroad. It is useful, smart, creative, and visually inspired. You should download it.
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
