Category: Uncategorized

amazonecho
11/06

Amazon Just Reimagined the Table Radio – Amazon Echo

It's called Amazon Echo, and like so many tech gadgets made by Amazon it's more of an interesting idea than something which is necessarily likely to leap off the virtual shelves. Writes Amazon: Amazon Echo is designed around your voice. It's always on—just ask for information, music, news, weather, and more. Echo begins working as soon as it hears you say the wake word, "Alexa." It's also an expertly-tuned speaker that can fill any room with immersive sound. And - more to the point - it can play all kinds of music (and news) from your Amazon Music Library, Prime Music, TuneIn, and … [Read more...]

bezoslarge
09/08

4 Things Radio Can Learn from Jeff Bezos’ Washington Post

Amazon founder Jeff Bezos has been the owner of the Washington Post for a year, and while his experiment at the Post remains a work in progress, the brand is experiencing the highest digital traffic in its history and is even modestly increasing print circulation in a time when most newspaper brands are continuing to suffer steep declines. So what can radio broadcasters learn from the strategies of Jeff Bezos at the Post? 1. Bezos is playing for the long term Bezos is famous for putting long-term growth ahead of short-term financial pressures. Indeed, there would be no Amazon.com … [Read more...]

eventizing_large
05/13

The “Eventizing” of Radio

Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox's emphasis next season is on “eventizing,” entertainment chief Kevin Reilly said at the network's upfront presentation to advertisers Monday….“American Idol,” like sports shows, benefitted from fans who felt they had to watch for fear of missing a big television event. Now Reilly is trying to turn even regular scripted shows into big events. In Fox’s case, that means things like a “Simpsons”/ “Family Guy” crossover episode, Evil Knievel-style stunts, and the musical event “Grease Live,” among other concepts. Why bother … [Read more...]

upsidedown
01/27

The Upside-Down World of Public Radio Funding

Once upon a time "NPR" stood for "National Public Radio," and the "radio" in NPR was the exclusive means of distributing the network's content. This was an era when stations would solicit funds from listeners to support this and other programming and send a big chunk of those funds back to the network. That was then, this is now. Today, radio is not the distribution channel for NPR content, it is simply another distribution channel for that content (albeit the most important one).  Yet the funding equation works precisely the same way, and that's confounding. Because when radio … [Read more...]

cscape
06/15

Radio Must be an “Entertainment Experience”

Larry Kramer is the author of C-Scape: Conquer the Forces Changing Business Today. Larry is the founder and former CEO of CBS MarketWatch and also the first president of CBS Digital.  We talked at length about the challenges media in general - and radio in particular - face amidst a torrent of change. Watch this video and see Larry's answers for Radio. [iframe http://player.vimeo.com/video/22124853?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You … [Read more...]

12/10

101 Ways to get the Best out of Radio Advertising

My friends at the Radio Advertising Bureau of South Africa have produced an outstanding field guide to radio advertising called, appropriately enough, "101 Ways to Get the Best out of Radio Advertising." It's a project I am very proud to have participated in.  Many of the points are as relevant in the US as they are abroad. It is useful, smart, creative, and visually inspired.   You should download it.   … [Read more...]

12/10

What if Howard Stern was available online ONLY – for a price? Answer this poll.

Now you may pay $13 per month for Sirius - and many do so mostly for Stern or for pro sports. So what if Howard were available online - not through Sirius XM or via terrestrial radio - but through the same Internet connection you're accessing right now?  For a price. What would this be worth to you? And assume that with Howard's new stuff comes a wealth of audio, video and text content from the Howard-verse - on mobile, too.  If Howard Stern were available to you online only - not on satellite or terrestrial radio - what's the most you'd pay monthly for 3 or 4 new shows per … [Read more...]

12/08

Tyranny of the Middle

The other day I was in a taxi.And it had a cassette deck.As we revel in the wonders of the bounty of digital technology, it's good to remember that the cutting edge comes well before the swollen and hefty middle.In no way does that invalidate our obsession with that edge.  It does, however, remind us that the edge is - quite by definition - not typical of the middle.In the middle, folks are still buying CD's - even if they're not buying as many as they used to.In the middle, some cars still have cassette decks - even if their owners have no need for them.In the middle, music … [Read more...]

* = required field

Dive Into The Blog