Guy Kawasaki is one of the most widely read and respected voices on the digital frontier. He’s an entrepreneur, marketing guru, one-time Apple chief evangelist, and author of ten books (most of which I have read), including his newest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Watch the video of our conversation here. An abbreviated transcript is below, but the video is richer and funnier, too. Please upgrade your browser Prefer audio? Try this: [Audio clip: view full…
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Archive for the ‘Twitter’ Category
How to Spread your Message
You can learn a lot from Twitter – and not just about Twitter, but also about how to spread messages about anything to anyone any way. Dan Zarella has studied what makes folks share content on Twitter and his takeaways can apply more broadly to any message you want to spread, no matter how you want to spread it. Here are his key points, from Smartblogs.com: Scarcity rules. Tweets that center on news — particularly urgent information — are more…
More »The questionable value of a “No Repeat Tweet”
It turns out that a good Tweet, like a good song, demands repetition. So said Guy Kawasaki at the recent Radio Ink Convergence conference. Guy schedules Tweets to run up to four times. It's not spam, he argues, when these folks are following you willingly. And running them at different times on different days maximizes the chance that the message reaches somebody new and minimizes the potential for annoyance. Now comes this supporting evidence: Mark Suster at Cloud Ave. weighs…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
