Category: Social Media


Guy Kawasaki knows how to make Radio Enchanting

Guy Kawasaki is one of the most widely read and respected voices on the digital frontier.  He’s an entrepreneur, marketing guru, one-time Apple chief evangelist, and author of ten books (most of which I have read), including his newest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Watch the video of our conversation here.  An abbreviated transcript is below, but the video is richer and funnier, too. [iframe 500 281] Prefer audio?  Try this: (You can subscribe to all the MRM video … [Read more...]


What Broadcasters still don’t Understand about Social Media

Why do so many of your consumers - real people - play in the social media sandbox? It's not to share your crap. It's not to receive your promotional announcements. It's to connect with each other. In other words, it's about them, not you.  You're just lucky if all this connecting happens in the presence of your brand.  Indeed, that's the whole point. That doesn't mean you shouldn't have stuff to share (and "stuff to share" does not mean stuff unworthy of sharing that happens to have a "share" button next to it). It doesn't mean that promoting your wares is an illegitimate use … [Read more...]


The Science of Social Media

Here's a great video of social media scientist Dan Zarella with a great overview of some of the facts underlying social media. Dan is also author of The Facebook Marketing Book, the ultimate guide to making magic with Facebook. [iframe 500 281] How do you get ideas to spread?  What kind of ideas do spread? Great advice here not only for marketing with social media but for marketing, period. … [Read more...]


Don’t Force your Personalities to Blog

It's the lowest hanging fruit of social media best practices:  Let's get our personalities to blog! Yet what I hear over and over is that "our personalities don't want to blog" or "they don't want the extra work" or "they want to be paid more if they blog." Listen, there are two types of talents:  The kind that get social media and are interested in engaging in it - and the other kind.  It is my belief that you should not try to paint lipstick on the proverbial pig.  If the personality insists on wallowing in the mud, let him wallow.  You simply cannot bribe someone to care about social … [Read more...]


Smarter, Faster, Cheaper Marketing Strategies for your Media Brand

David Siteman Garland is on a mission - a mission to help you market and promote your business (or media brand) smarter, faster, and cheaper. David's blog, The Rise to the Top, is a wealth of useful information on how to do just that, and he has written a brand new book: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business. How can a media brand leverage the power of technology and social media to ramp up its influence?  Watch this conversation with David and find out. Almost single-handedly, David has crafted a media empire of his own, … [Read more...]


Help! My Facebook Fan Page has been Invaded!

What do you when local event promoters and desperate music label hitmakers take their case straight to the folks who love you the most, your Facebook fans? It's not as easy as deleting this stuff.  In fact, I think you should embrace it. And I explain why in this episode of "Mark's mailbag." [iframe 500 281] Prefer audio?  Try this: (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.) … [Read more...]

Talk Show Boot Camp

The Future of News/Talk Radio

Last week I was honored to be part of a panel at Al Peterson's NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as ever, the future.  In this case the future of News/Talk radio. Besides me, the panel also featured D: All Things Digital's Kara Swisher, Sound Mind LLC's Brian Glicklich, and Paragon Research's Mike Henry. Erica Farber was our fabulous and able moderator. This audio is the full session, including Q&A (I was holding the mic so that explains why the fidelity is biased in my direction). Important listening for all in the News/Talk … [Read more...]

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