Category: Social Media


Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station's Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post "went viral" and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I'm going to share some of those responses with you along with my answers. All of the feedback I received is thoughtful and sincere, and most of it reflects an inherent friction between doing what's best and doing what one is told. Rarely do these seem to be the same things, … [Read more...]


The Biggest Problem Your Radio Station Has on Facebook

In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station's website comes from social media. That’s right. Not from over-the-air promotion, not from organic search, but from social media. And 50% of that traffic comes from Facebook, specifically. That means more than one-third of that brand’s inbound digital traffic comes from Facebook. What do these percentages look like for your brand? Now, what are you doing to expose your best content on Facebook such that listeners want to find it, and don't only consume it, enjoy it, and share it, … [Read more...]


Social Media for Radio the #ChrisHardwick Way

What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care? You should care because @midnight and its creator/host Chris Hardwick have cracked the code on how to use Twitter - and there's much you can learn from their strategy. Writes The Wrap: Hardwick's “@midnight” on Comedy Central – a half-hour comedy/talk/game show hybrid that, as its name suggests, deals with all things internet and social media – is arguably the best series currently on television when it comes to harnessing social media buzz. The show … [Read more...]


How Social Media Can Improve Your Radio Station’s Ratings

Why are you investing the time, energy, and effort you're putting into social media? And more importantly, are you investing that energy right? I could write a post about tactical techniques to spike listenership via social media, but authorities like NuVooDoo will happily walk you through exactly that kind of campaign. Instead, I want to write about something larger: How does your brand view social media and its ongoing role in stoking attention, interest, tune-in, and tune-back to your station? Here I'm talking about the over-the-air manifestation of your brand. There are a host of … [Read more...]


Radio: Your Facebook Page is Un-Liking You

This is directly from Facebook: We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site. In other words, all that effort you go to to populate your Facebook page with useful content is increasingly wasted. Even Facebook acknowledges your distribution to the very folks who raise their hands to "like" your page will increasingly thin over time despite their willingness to receive that content in their feeds. Why? Because Facebook wants you to pay for distribution of … [Read more...]


Advertising is about Audiences – not Distribution Channels

Twitter's ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a particular show without necessitating the use of the traditional TV spot. From the advertiser's perspective there will be a motivation to reach the people who count without blowing a big wad of money on the TV spot that was traditionally used to do exactly that. Why bother, when Twitter's "TV conversation targeting" is designed to do something quite similar? This is a reflection of a larger realization that is, of course, obvious: Advertisers are buying … [Read more...]


Is Radio Wasting Effort on Facebook?

Based on stats released by Facebook last year, only about 16% of Facebook fans receive the posts of the pages they "like." This is Facebook's effort to maintain the "quality" of the feed whether or not a consumer has opted-in to connect to it. While Facebook continues to send lots of traffic to lots of brands, publishers are beginning to sour on the platform, and Facebook's solution to the problem is to charge publishers to reach the same folks they used to reach for free.  While this is a fair transfer of value for value, it's not the same promise as "free." From Digiday: “Facebook … [Read more...]


Impact Your Radio Audience the Dragonfly Way

Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A serial tech marketer and entrepreneur, Andy is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing and customer strategy. Watch the complete Q&A or skip to the abbreviated transcript below: [iframe 500 281] Prefer audio?  Try this: Download mp3 (You can subscribe to all the MRM video and audio … [Read more...]

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