In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences. Fred’s points remind me of a regular theme in this blog and his own: That radio’s advantages over competing technologies do not require doing the same thing the other guys are doing, but rather doing what radio does really well that those other guys can’t or…
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New survey shows when FM is built-in to mobile phones, most consumers don’t use it
How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the number who have downloaded a personalized radio app, like Pandora or Slacker? How often do they use those? And how do these numbers compare to downloads and use of station-specific mobile apps? These were the questions I set out to answer in a national telephone study of 1,346 radio listeners, aged 15-69, conducted by VIP Media Research…
More »New Survey warns: Radio must be Irreplaceable
Okay radio listeners, if your stations vanished tomorrow, would you miss them? Would you care? This is a critical question in that it reflects the degree to which radio is consumed because of what it does as opposed to being consumed simply because it’s convenient, ubiquitous, and habitual. “What’s the difference?” you might say. “Radio is convenient, ubiquitous, and habitual whether you want to pretend otherwise or not.” That’s true. However change happens at the edges and change begins with…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
