Who in the world is Gordon Paddison? Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of the stars of the movie and you send it to your friends? That was the work of Gordon Paddison. What about the social hubbub surrounding Peter Jackson’s Lord of the Rings, one of the most popular movie franchises of all time? That, too, was the work of…
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Archive for the ‘Radio’s Future’ Category
How to Be Great
I was reading a post on “what every blog needs to be great,” and was struck with the results of this poll: Why was this so striking? Because these results don’t simply answer the question for blogs. I would argue they answer the question for any brand – even a radio brand. How much effort does your radio brand invest in its distinctive voice? How distinctive is your voice, in fact? It’s almost impossible to imagine a distinctive voice that…
More »The Evolution of the Car Radio
This graphic is courtesy of RadioTime. What this picture leaves out is the suddenly changing definition of “radio” in a world where personalization, customization, and connection rule. All of those factors will soon be built into cars, and the entertainment delivery system will be one of the most potent differentiators in the dealer’s showroom. Yours will not look like mine because I will be able to make mine my own. There will be no such thing as an “audio entertainment…
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About
MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
