Value to clients is about more than running ads. And value to consumers is about more than simply playing music. That’s the new world of radio today. No longer is there a “sales side” or a “programming side.” Nowadays there’s only one “side” and it’s the “value side.” Value to clients and consumers at the very same time – mediated by your brand. In the digital space, its all about value – not about interruptive ads stuck in the middle…
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Target’s Dilemma Shows the Way for Radio
On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering. Like radio, Target has a wide array of items, together aimed at a broad-based, massive audience. Like radio, Target is suffering from a million tiny cuts as Internet options eat into their business with lower pricing or greater selection (i.e., in the radio context, greater value). Like radio, Target is a trusted brand that includes human-to-human…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
