Category: Radio’s Future

lovingaudio
03/04

The Audio of Things

Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside, meaning it’s functionally impossible to “wake up to radio.” The solution: Get more radios in the bedroom, right? Actually, no, that’s not the solution. All technology is transitional, you see. And that includes that staple that used to be aptly called the “clock radio.” And so it goes, too, for the car dashboard. Other research recently reported by NTSMediaOnline indicated that: AM/FM radio remains the overwhelmingly preferred audio entertainment … [Read more...]

choppywater
02/23

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio's product: Consumers. And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most of their phones, meanwhile attempting to incite rage that the "choppy, buffered streaming radio" that wireless companies "want you to pay for" is no substitute for comparatively crystal-clear FM radio, even though the content being consumed … [Read more...]

FutureLarge
02/12

What’s the Future of Radio? That’s the Wrong Question

Everyone wants to know about "the future of radio"? But what if that's the wrong question? For example, what happens if (or is it when?) the FCC relaxes the rules restricting cross-ownership of newspaper, TV, and radio stations in local media markets? Reflect on how dramatically the radio industry changed when broadcasters were free to consolidate within the single distribution channel called "radio." Now how much do you think the landscape will change when the differences between media channels are no longer radio vs. TV vs. newspaper but rather between my bundle of media assets in a … [Read more...]

revenuelarge
01/29

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 - 42% if you exclude recent acquisitions. And Townsquare isn't alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS Television Network, owns Showtime, CBS Television Stations, CBS Radio, CBS Television Studios and Simon & Schuster, has the most exposure to advertising among the major media companies. But the media giant has reduced that exposure in recent years to 50% … [Read more...]

digitalrevenue_large
01/20

Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue

In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic rise in the fraction of their overall revenue that will derive from digital sources. The study was conducted by telephone in November and December, 2014, among more than 100 top-50 market radio General Managers, Sales Managers, Digital Executives, and Program Directors. It's Mark Ramsey Media's first annual "Pulse" study that measures attitudes of radio industry managers. While it should come as no surprise that digital is perceived as ever-more-important … [Read more...]

portableradio
01/15

Radio is Still Tops, But…

In a November survey by Morgan Stanley (released this week and reported in Quartz), more than 2,000 American adults were asked what audio platforms they used. Their answers: Now this question is roughly analogous to what broadcasters would call "reach." It does not really address frequency of usage or "time spent listening." Radio tops the list with 86% of respondents saying it's part of their usage routine. That's by far the highest number (although not as high as Nielsen wants us to believe). YouTube ranks next, but YouTube is a lean forward experience for music - you're looking … [Read more...]

androidauto
01/04

Your New Auto Dashboard Debuts This Month

In a preview of CES, The Hollywood Reporter cuts to the chase - the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power players of the radio industry desire: Car buyers—particularly millennials—are no longer as susceptible to the [auto] industry’s traditional marketing tropes of styling, horsepower and handling. Instead, they see the car as an extension of their digital lives, and increasingly demand that it mesh seamlessly with their smart phones, tablets and other personal tech. A Compass Intelligence survey of smart phone-owning … [Read more...]

igerlarge
12/30

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars' legendary Millennium Falcon. I can't imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The Wrap indicate three lessons that should be heard loud and clear by radio broadcasters: 1. Iger focuses on both content and technology “There are a lot of companies that focus on content and lot of companies that focus on technology, but I think Disney is one of a few … [Read more...]

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