Category: Radio’s Future

likeagirl
09/11

Is Bob Hoffman’s Argument “Full of Crap”?

Tongues are wagging about NAB keynoter and self-styled "ad contrarian" Bob Hoffman's profanity-laced critique of online advertising. Wagging for all the wrong reasons. See, Bob conveniently chose convenient facts and then conveniently wrapped those facts with absurd conclusions. On Online Advertising Says Bob: "the advertising industry has become the web's lapdog – irresponsibly exaggerating the effectiveness of online advertising and social media, ignoring the abominable results of display advertising, glossing over the fraud and corruption, and becoming a de facto sales arm for … [Read more...]

bezoslarge
09/08

4 Things Radio Can Learn from Jeff Bezos’ Washington Post

Amazon founder Jeff Bezos has been the owner of the Washington Post for a year, and while his experiment at the Post remains a work in progress, the brand is experiencing the highest digital traffic in its history and is even modestly increasing print circulation in a time when most newspaper brands are continuing to suffer steep declines. So what can radio broadcasters learn from the strategies of Jeff Bezos at the Post? 1. Bezos is playing for the long term Bezos is famous for putting long-term growth ahead of short-term financial pressures. Indeed, there would be no Amazon.com … [Read more...]

people-don't-large
09/03

People Don’t Fall In Love With Distribution Channels…

...they fall in love with content. It's not often I make a post that is purely an image, but I thought I'd make a tiny - and meaningful - exception today. Enjoy. … [Read more...]

hurricanelarge
09/02

How Important is Radio in an Emergency?

It's virtually taken on faith in the radio industry: This idea that when all other technologies fail, there's still radio in an emergency. But open your eyes and you'll see that radio's role in emergencies is under threat, thanks to technology. Sure, there are times when all the power goes out, but in those times our technology is powered by batteries. Take the recent Napa earthquake as an example. From CBS San Francisco: Power outages were mostly irrelevant when it came to hampering communication, as cell phones charging on nightstands quickly allowed instant connections with loved ones, … [Read more...]

disneylarge
08/15

Surprise! Radio Disney Doesn’t Need Radio!

So Disney sells of all of its Radio Disney station assets - 23 AM and 1 FM -  save for its LA flagship, which is evidently a content creation hub and not simply a means of distribution. ...and the radio industry goes wild! What does this mean? What is Disney signaling? Does this even matter? These are the questions that were on everyone's lips last week. But to me, the larger question is this: How come this took so long? Does anyone think Disney chief Bob Iger awakened one bright day in the summer of 2014 to discover that his army of primarily AM radio distribution points was not … [Read more...]

agogolarge
08/05

Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

If all your favorite audio content is all over the place in a variety of different channels, why can't you aggregate it all in one place? Well, now you can! J.D. Heilprin is founder of AGOGO, a stealthy mobile-first startup that was recently featured in the iTunes store as "best new app" and "top news app." Much more than aggregating podcasts, AGOGO is a platform bringing together a world of audio (and the audio form of TV and textual media content made audio) in one place, and lets the user create his or her own channels. What's fascinating about this app is that it disaggregates … [Read more...]

unbundle1024
07/15

Maybe You’re Thinking about Digital for Radio All Wrong

What do VC's look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of Netscape, spelled out the formula in an HBR Ideacast episode with his former partner Jim Barksdale. Here's what Andreessen and investors like him look for: A large incumbent... In an established industry... With a bundled product or service offering... In the presence of underlying technology change... Where there's an idea for an unbundled version of the product or service the customer might prefer more than the incumbent version... And an … [Read more...]

money1024
07/07

Why Aren’t Radio Program Directors Compensated on Top Line Revenue?

Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the programmers who created the content to grow the audience that sellers interrupted. The system was built to do two things: Maximize the audience and then throw obstacles at them - spots - that blocked their ability to enjoy the content they came to the brand for in the first place. Sounds like a house of cards, doesn't it? While each side - sellers and programmers - needed the other, the success of each was also compromised by the other. As if to reinforce this … [Read more...]

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