Category: Radio’s Future

02/10

Radio Listeners Have More Sex

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or headphones). The study, sponsored by Sonos and Apple Music, came to this conclusion (reported in Mashable): With music being played aloud, families reported spending 13% more time together and were in closer proximity to each other (20% more of the time). That second stat may have something to do with the huge increase in sex. Globally, the music listeners reported having 67% more sex. While the … [Read more...]

01/13

The End of Commercial Clutter on Radio?

If there's any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the powers-that-be in TV-land sense a turning point. Witness these words from Kevin Reilly, president of the TBS and TNT cable nets last week at the TCA winter press tour: We have overstuffed the bird. We need to create a better viewing experience. A "better viewing experience"? How about a "better listening experience," radio broadcasters? Stuart Elliott at [Media Unplugged distribution partner] Media Village writes: Reilly, who is also Chief Creative … [Read more...]

01/04

Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with Sync 3 in North America, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with Sync 3 will get an opportunity to upgrade "later in the year," the company said without providing details. What this means is that, beginning with 2017 auto models, the new car will essentially become a smartphone with wheels. You need to wrap your head around this in order to appreciate what it does and doesn't … [Read more...]

12/19

Does Your Radio Station Need a Mobile App?

Why should radio broadcasters care about mobile? And, more importantly, what strategies should broadcasters employ to stay in tune with their audiences as they adopt mobile and move some or most of their attention and usage to it? Jeff Hasen is the perfect person to talk with about this. He's the author of The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing. He's also a veteran of the radio wars. Here are some of the topics we cover in this short video Q&A: Why should radio … [Read more...]

11/30

Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of any other audio-centric platform. So when podcasting listenership grows, that means radio listening (for example) might shrink. I can only hear one thing at a time, naturally. Assuming I’m listening to something to begin with. You see, … [Read more...]

11/16

The Biggest Problem Your Radio Station Has on Facebook

In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station's website comes from social media. That’s right. Not from over-the-air promotion, not from organic search, but from social media. And 50% of that traffic comes from Facebook, specifically. That means more than one-third of that brand’s inbound digital traffic comes from Facebook. What do these percentages look like for your brand? Now, what are you doing to expose your best content on Facebook such that listeners want to find it, and don't only consume it, enjoy it, and share it, … [Read more...]

11/04

Radio Play-By-Play without Play-By-Play Rights Fees

So let's say you're a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM - off go listeners from your station to theirs. What do you do when your fans want to hear that play-by-play and they leave your station to hear it? Well, consider this: What if they could get the play-by-play and get it from you - no rights or rights fees necessary? And what if they could get it through your digital platforms by the hosts they love the most - yours? Or even hosted by your fans themselves? That's at least one potential application for Rabble.TV, a … [Read more...]

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