Recently, Howard Stern interviewed MSNBC host and one-time Air America anchor Rachel Maddow, and the conversation eventually drifted to radio and what makes it different from TV. Compared to TV, “radio is an intimate medium,” Rachel said. And of course, she’s right. While we lump radio with television when we think of “broadcasting,” TV is certainly more one-to-many while radio is really much more one-to-one…. Among many. That’s not just a voice in your ear, after all. It’s a voice…
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Archive for the ‘Radio Matters’ Category
The Shocking (Un)Reality of Radio
Shocking! Some radio shows evidently use voice actors instead of authentic callers! The entertainment programs (and we are talking almost exclusively about entertainment programs, not talk shows) who use such techniques should be ashamed of themselves! How dare they swap authenticity for entertainment! Give me boring authenticity any day, that’s why I listen to the radio, to be bored out of my skull! The rest of the world is real, why not the radio? Next you’re going to tell me…
More »Advice to a Radio Copywriter
A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our campaigns do. We get the “great job”, “I love it!” from clients and reps alike but we rarely hear how much interaction it garnered with the listening audience. Did it bring in more customers? Increase sales of the specific product? We never know and are adamantly dissueded by sales departments who don’t want to open…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
