I haven't written much about Public Radio lately, and I should. Not only are Public Broadcasters among the most faithful and thoughtful readers of this blog, but they're also in many ways that segment of the industry best positioned for the cross-platform future. Why has Public Radio so embraced the term "media," (as in "Public Media"), while commercial radio is only beginning to warm up to the notion that "radio" is now "media"? Watch this video of my conversation with…
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Should Public Radio chase Younger Information Audiences?
Recently Walrus Research published a report about the aging of the public radio audience. Is this aging good or bad? That depends. For information-oriented stations, it seems that this aging is a good thing, not a bad one. Says the report: The NPR news stations are also aging but at a slower rate than classical or jazz stations – half a year older each year. No doubt there is some impact from a cohort effect, as educated Boomers have stuck…
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Every effort of creation begins with a set of assumptions – a definition of what "we" are and what we are trying to achieve, based largely on what we do, have done, and have always been. This is fine unless conditions change or unless we swap one medium for another. Remember the video of the early days of TV news? Spare studio, visible earpiece, super-sized microphone. It wasn't television, it was radio with pictures. Visit msnbc.com for Breaking News, World…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
