Category: Public Radio

ravingfans
03/27

Radio’s Missing Marketing Funnel

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations.And these stations have something else in common besides their business model: They both tend to lack a marketing funnel.What is a marketing funnel? It’s the process whereby consumers move from awareness and sampling of your station at the wide top to fan-ship and, in the case of public and non-commercial stations, financial support at the narrow … [Read more...]

newstalk
12/16

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.”But what does that mean…really?First, recognize that the ranker is based on Persons 6+.Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come as no surprise to anyone tracking News/Talk ratings over the years (not that 4th is shabby).Second, there is no indication that these numbers exclude Public Radio, so I will assume that the strength for News/Talk/Info also … [Read more...]

hands exhibiting the cloud computing symbol
10/09

Local Public Radio: What To Do…

...in a world where the networks you pay for content circumvent you by distributing much of that same content online?This is a complicated question, but it's one that branding authority Tom Asacker tackles with me in this highlight from our conversation at the recent Public Radio Program Director's conference in Las Vegas.Is it as simple as "more local news" because newspapers are folding (pun intended) all over America?Oh no it isn't.  Not nearly.Watch (or click on the post title if there's no video image):[iframe … [Read more...]

noise
10/03

Consumers Don’t Care about your Messages

There's a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That's one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director's conference in Las Vegas.Watch (or click on the post title if there's no video image):[iframe http://player.vimeo.com/video/50699714?title=0&byline=0&portrait=0 500 281]Prefer audio?  Try this:Download mp3(You can subscribe to all the MRM video and audio via iTunes and get the … [Read more...]

Will Kickstarter Disrupt Public Radio?
07/20

Will Kickstarter Disrupt Public Radio?

Kickstarter is one of several crowdsourced funding platforms.  Have a pet project?  Post it there and let the crowd fund it for you (or not).Recently the folks at public radio program developer PRX (friends of mine) have been experimenting with crowdsourcing development funds for some of their programs, including the third season of a show about design and architecture, 99% Invisible.The results for this show in particular have been very strong:  Almost $100,000 raised as of this writing - more than double their goal.GigaOm argues that this kind of funding model might upset the … [Read more...]

arianna
04/25

Radio Lessons from the Huffington Post

Huffington Post founder Arianna Huffington was on CNN last weekend where she outlined the key elements of HuffPo's success.  And while not every (or maybe even not any) other site can hope to become the traffic magnet that is Huffington Post, it seems to me her prescription is relevant for any local media company that aspires to truly serve the information interests of their audiences (Public Radio and News/Talk - I'm talking to you).It is most certainly not simply about spreading our content - whatever it is - across platforms.Arianna spells out four elements of the HuffPo … [Read more...]

npr
04/09

NPR’s New Ability to Power Streaming Monetization

NPR's recent deal with Triton Digital is more than a means of measuring webcast metrics.  It's also an important step in the direction of monetizing NPR's streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton's VP Digital, about what the new capabilities of NPR's streaming assets will mean to the the network and its affiliates alike:[iframe http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F42158391&show_artwork=true 500 166]Alternate version:Download mp3In … [Read more...]

upsidedown
01/27

The Upside-Down World of Public Radio Funding

Once upon a time "NPR" stood for "National Public Radio," and the "radio" in NPR was the exclusive means of distributing the network's content.This was an era when stations would solicit funds from listeners to support this and other programming and send a big chunk of those funds back to the network.That was then, this is now.Today, radio is not the distribution channel for NPR content, it is simply another distribution channel for that content (albeit the most important one).  Yet the funding equation works precisely the same way, and that's confounding.Because when radio … [Read more...]

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