Category: Podcasts

02/19

Social Networking the Obama Way

Barry Libert is co-author of a timely new book called Barack, Inc.: Winning Business Lessons of the Obama Campaign . He’s also Chairman of Mzinga, which is a leading provider of social software solutions.  Here's my complete interview with Barry, which is well worth listening to. What follows below is an abbreviated transcript.MP3 File Barry, everyone always talks about the success of the Obama campaign’s social network strategy (my.barackobama.com); Can you talk to me about the three or the four areas that you think are the key lessons for business from the Obama … [Read more...]

01/28

Opportunities for Radio in 2009

Yesterday I had the opportunity to join Country radio consultant Jaye Albright as the guest on one of her regular conference calls to benefit her programmer clients. Jaye is one of the best in the business, and I am grateful for the opportunity to rant and rave about radio's future every chance I get. Thanks Jaye! Find out more about Jaye's company, Albright & O'Malley , and visit her Breakfast Blog, too.  Enjoy! MP3 File … [Read more...]

12/11

Adding Value – the Key to Radio’s Future – an interview with Branding Guru Tom Asacker

Tom Asacker is a highly regarded marketing and branding advisor and the author of a terrific new book, A Little Less Conversation: Connecting with Customers in a Noisy World.  I spoke with Tom before he addressed a meeting of brand managers in San Diego (Visit Tom's website here).What follows is an abbreviated transcript.  For the full interview, click here or download the MP3 file (Note:  You can also subscribe to hear2.0 Podcasts at iTunes) MP3 File Tom, A Little Less Conversation….  What are you trying to say?  What should we be doing more of, … [Read more...]

12/03

Exclusive: Seth Godin updates his take on Radio’s Future

This will be one of those interviews you print out and remember long after you first read it.  You will want to pass this around.  And for more from Seth Godin on Radio, pick up my new book, Making Waves: Radio on the Verge.What follows is only a partial transcript.For the full audio, click here:MP3 FileSeth Godin is a well-known marketing thought-leader and author of the new bestseller Tribes: We Need You to Lead Us . Seth previously wrote Purple Cow: Transform Your Business by Being Remarkable , Permission Marketing : Turning Strangers Into Friends And Friends Into Customers , … [Read more...]

10/13

Get your Radio Station “Tuned In”

David Meerman Scott is the co-author of one of my favorite books of the year so far, Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs. He’s also the author of The New Rules of Marketing and PR. You can find out more about David here. Check out the entire Q&A audio below. What follows is only a transcript of some highlights. MP3 File Before we get into Tuned In, where do you think radio fits in to “the new rules of marketing and PR?” Well, every time we go through the development of a new medium the old medium doesn’t go away. It may change a little … [Read more...]

09/02

The slow pace of Podcasting growth

From eMarketer: Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew's researchers said that was up from 12% in August 2006. However, podcast downloading is still a niche activity. Even among those who said they downloaded podcasts, only 17% did so on a typical day. That translates to just 3% of internet users who download podcasts on a typical day. This does not strike me as particularly strong, given especially that, says Pew, 34% of American adults and 43% of internet users report owning an mp3 … [Read more...]

08/19

The “Death” of Podcasting?

Valuable piece from the influential blog Mashable about the decline of podcasting and the rise of videocasting...But it really makes the point that it's not really about things declining but rather about choice rising. And there's a sharp point here relevant to the mother-of-all-podcast-sources, radio. It’s an evolution towards choices. If you’re out to start a popular online show, you can’t just make an audio version - you’re going to fall by the wayside....Hell, nearly every podcaster told me that a successful podcast needs a successful and consistent blog. Being able to offer your viewers, … [Read more...]

08/05

How to create an “Accidental” Radio Brand

David Vinjamuri teaches at New York University and is president of Third Way Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels and other leading consumer brands. David formerly was a brand manager at Johnson & Johnson and Coca Cola. Here we discuss David's new book, Accidental Branding, and what it means for radio. What follows is a brief transcript of our conversation. Click below to hear the entire chat. MP3 File David, what is an “accidental brand,” and if it’s accidental, how do you create one? An accidental brand is one that’s … [Read more...]

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