Category: Podcasts


Radio’s Future in the Media Mix – an interview with Tom Asacker

My friend Tom Asacker is one of the smartest marketing thinkers I know. Tom is noted speaker, strategist, and author of A Clear Eye for Branding.  He blogs at What follows is a transcript of highlights from our conversation about radio's future in the media mix.  For the full chat, I encourage you to click below - or subscribe to all hear2.0 podcasts at iTunes. MP3 FileTom, as a keen observer of what’s going on with radio, how do you see things right now, and are they different from where they were a year or two ago? Broadcasters still talk about “the … [Read more...]


Radio, E-Riches can be yours!

Scott Fox is the author of the new book e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online. This is a great book - especially for folks new to digital tools or anyone who wants to brush up on the basics.It's a straight-forward primer for anyone confused about the muddle of digital options facing them nowadays.  Scott is really good at breaking down the practical aspects of digital media and how they can be used to profit your station or business.  He even recommends specific digital tools. I talked with Scott to find out how his principles can apply … [Read more...]


Radio’s “Rules of Thumb” – an interview with author and Fast Company founder Alan Webber

Alan Webber is the cofounder of Fast Company magazine and author of a great new book called Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self (and the website at  Among many other distinctions, Fast Company was once the home of a columnist named Seth Godin. What follows is an abbreviated transcript.  For the full conversation click the link below - or go to iTunes and subscribe to all the hear2.0 interviews.  MP3 File  Alan, this book was compiled from note cards you kept throughout your professional life.  Tell me … [Read more...]


Radio: The End is Near – Unless you heed Bob Garfield

Bob Garfield is the ad critic for Advertising Age and the co-host of one of my favorite public radio programs, On The Media. He is also the author of a forthcoming book called The Chaos Scenario about the collision of traditional and digital media and the collapse of familiar marketing structures.  Bob’s take on what he calls “The Chaos Scenario” is one of the most important pieces you will read this year if you are in the radio trenches – or in its corporate boardrooms. Read on. And share it with your peers.  Here's the full and unfiltered interview I conducted with Bob. … [Read more...]


Social Networking the Obama Way

Barry Libert is co-author of a timely new book called Barack, Inc.: Winning Business Lessons of the Obama Campaign . He’s also Chairman of Mzinga, which is a leading provider of social software solutions.  Here's my complete interview with Barry, which is well worth listening to. What follows below is an abbreviated transcript.MP3 File Barry, everyone always talks about the success of the Obama campaign’s social network strategy (; Can you talk to me about the three or the four areas that you think are the key lessons for business from the Obama … [Read more...]


Opportunities for Radio in 2009

Yesterday I had the opportunity to join Country radio consultant Jaye Albright as the guest on one of her regular conference calls to benefit her programmer clients. Jaye is one of the best in the business, and I am grateful for the opportunity to rant and rave about radio's future every chance I get. Thanks Jaye! Find out more about Jaye's company, Albright & O'Malley , and visit her Breakfast Blog, too.  Enjoy! MP3 File … [Read more...]


Adding Value – the Key to Radio’s Future – an interview with Branding Guru Tom Asacker

Tom Asacker is a highly regarded marketing and branding advisor and the author of a terrific new book, A Little Less Conversation: Connecting with Customers in a Noisy World.  I spoke with Tom before he addressed a meeting of brand managers in San Diego (Visit Tom's website here).What follows is an abbreviated transcript.  For the full interview, click here or download the MP3 file (Note:  You can also subscribe to hear2.0 Podcasts at iTunes) MP3 File Tom, A Little Less Conversation….  What are you trying to say?  What should we be doing more of, … [Read more...]


Exclusive: Seth Godin updates his take on Radio’s Future

This will be one of those interviews you print out and remember long after you first read it.  You will want to pass this around.  And for more from Seth Godin on Radio, pick up my new book, Making Waves: Radio on the Verge.What follows is only a partial transcript.For the full audio, click here:MP3 FileSeth Godin is a well-known marketing thought-leader and author of the new bestseller Tribes: We Need You to Lead Us . Seth previously wrote Purple Cow: Transform Your Business by Being Remarkable , Permission Marketing : Turning Strangers Into Friends And Friends Into Customers , … [Read more...]

* = required field

Dive Into The Blog