Category: Podcasts

11/12

Text Messaging – New Revenue for Radio

As time rolls on it will become increasingly clear to the radio industry that we need to supplement our traditional sources of revenue because those traditional sources are under siege by more accountable alternatives. But radio can be accountable, too. Just ask the folks at HipCricket. I did. Here's my conversation with HipCricket's Ivan Braiker and Graham Knowles. MP3 File The purpose of this interview is not to pitch HipCricket but to explain to you why Text Messaging as a category of revenue matters for your station and your group. And, as a category, I absolutely think it does. Radio … [Read more...]

09/20

Pandora.com – Out of the Box

It's a familiar slice of the Internet radio pie, but many folks in terrestrial radio have yet to discover Pandora.com. Well, discover it you shall in this interview with Tim Westergren, Pandora's founder. What is at the intersection of radio and Pandora? Is Pandora a partner to radio - or a competitor? Find out in this short, 15 minute Q&A. MP3 File … [Read more...]

08/02

Triton Media’s Mike Agovino on the future of Radio’s business

"If we’re not making more money OFF the air than we are ON the air 10 years from now, we’re in trouble." So says Triton Media President Mike Agovino. and he should know. Should you be hiring a technology expert to spearhead your digital efforts? Or digital sales leadership? Mike has the answer, and it's absolutely the correct one. Agovino is the former President of Katz Radio Group, COO of Clear Channel Radio Sales, and co-COO of Interep National Radio. Today he runs Triton Media, a company which facilitates the digital revolution for Radio through its partners and … [Read more...]

06/01

Who listens to Podcasts?

According to a recent comScore study, podcast listening (as measured by who downloads what from iTunes) is dominated by Men. And 18-24's are twice as likely to download a podcast as anyone else. Here are some summary stats: Also, says comScore, podcast listeners are more likely to be affluent and college-educated. Can you sell that? … [Read more...]

02/23

“The Next Big Ad Medium”

While the title of this Business Week piece is a bit too breathless ($400 million by 2011 doesn't scare the pants off me - yet), you can still slice through the hype to see what's clearly on the horizon: Increased advertising placement in and spending on podcasts, and an ever-easier process to facilitate and enable this advertising thanks to Google and others. In fact, it could well be argued that Google's biggest impact on radio advertising in the short run will be on the podcasting market since that market is ideally suited to the kinds of niche audiences (and I mean "niche" in terms of … [Read more...]

11/30

Radio Advertising: What Works and What Doesn’t

A No-Nonsense Marketing Smart Tip November 30, 2006 Yeah, you can wait to see how your ratings respond, but is there any better way to know what advertising works, “what sticks,” and know before you spend the big bucks? And is there any better way to get improved results for your clients – and more of their advertising bucks in the bargain? Well, yes there is. And Rex Briggs has written a book on the subject. Rex is the co-author of What Sticks? Why Advertising Fails and How to Guarantee Yours Succeeds and the founder of Marketing Evolution, a marketing effectiveness, research and consulting … [Read more...]

11/29

The Podcasting Revolution will not be televised

More than a year ago I appeared at various podcasting conventions and on various high profile podcast interview programs essentially defending radio from what was widely considered (in those circles) to be the death of radio: podcasting. I made three major points. First, that abundance of podcasts was not the same as interest in podcasts. Second, an unfair proportion of the most popular podcasts - the "hits" if you will - will be from the same big media players that podcasting was supposed to put six feet under. Third, podcasting was radio's friend, not its enemy. For at least two of these … [Read more...]

11/07

Marketing Lessons from Starbucks – a Q&A with author John Moore

A No-Nonsense Marketing Smart Tip November 7, 2006 By any measure, Starbucks is hugely successful. And their success is completely rooted in their marketing sensibility. They are insanely in touch with their customers. And there are more than a few lessons we radio marketers can learn. John Moore spent years designing and implementing marketing programs for Starbucks, and he has roasted and steamed his knowledge into a new book: Tribal Knowledge: Business Wisdom Brewed from the Ground of Starbucks Corporate Culture (check out the associated blog and his Brand Autopsy blog, one of the most … [Read more...]

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