Category: Podcasts

02/06

Make your station voice a “star” – an interview with VOX, Inc.’s Wes Stevens

Are all station voices created equal? Not according to Wes Stevens. Wes is president of VOX, Inc., an LA voice talent company – with some very special talent on board. Check out this short interview with Wes. The transcript below is highlights-only. MP3 File Wes, what’s different about the voices you represent? Mark, we represent a wide array of celebrities. A-list, B-list, as well as pop culture celebrities and scale performers. So it’s both names you would and wouldn’t recognize. I’ve always been amazed that many of the most popular voices on television but not on radio are, as you say, … [Read more...]

02/04

Now, hear2.0 has its own ‘station voice’

I talk a lot about content. I talk a lot about the magic of radio. Well, folks, the magic happens between the songs if it happens at all. Here's a little magic for you. Introducing the new hear2.0 "station voice." It's hear2.0's new audio logo. And it's a voice you will recognize. Particularly if you grew up dazzled by the movies produced by Steven Spielberg. This new audio logo will front all my podcasts from now on because it sets exactly the tone I'm trying to achieve: Something clever, something special, something different, something familiar, … [Read more...]

01/29

Does podcasting increase your on-air audience?

At least one survey says so. From the UK: ...one-fifth of respondents saying they now listen to more live radio and nearly one-third [say] they listen to new radio shows after sampling them via podcasts. Only 8% of those surveyed said they listened to less radio because of the availability of podcasts. Of the 4.3 million who have downloaded podcasts, around 1.87 million people listen to at least one podcast each week. Two-thirds of podcast listeners subscribe to their favourite shows through iTunes, with nearly half tuning in during the evening. Of these, 80% listen through their computers and … [Read more...]

01/16

“Radio, get your head out of the sand” – an interview with marketing guru Joseph Jaffe (Part 2)

Joseph Jaffe is the author of Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership. He is the president and founder of Crayon, LLC, a new marketing innovation company. He is formally the president and founder of Jaffe, LLC and a Director of Interactive Media at TBWA\Chiat\Day and OMD USA. Clients have included Coca-Cola, American Airlines, Starwood Hotels, Proctor & Gamble, K-mart, and many more. He's also author of Life After the 30-Second Spot. Joe also does a very popular podcast at JaffeJuice.com. What follows is Part 2 … [Read more...]

01/15

“Radio, get your head out of the sand” – an interview with marketing guru Joseph Jaffe (Part 1)

Joseph Jaffe is the author of Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership. He is the president and founder of Crayon, LLC, a new marketing innovation company. He is formally the president and founder of Jaffe, LLC and a Director of Interactive Media at TBWA\Chiat\Day and OMD USA. Clients have included Coca-Cola, American Airlines, Starwood Hotels, Proctor & Gamble, K-mart, and many more. He's also author of Life After the 30-Second Spot. Joe also does a very popular podcast at JaffeJuice.com. What follows is Part 1 … [Read more...]

12/31

A New Year’s gift: Radio legend Norman Corwin

As we celebrate the end of one year and the beginning of the next, I want to thank all of you who return to this blog over and over. It has blossomed into something much larger than I ever expected. At the recent NAB Radio Show several folks told me either my name or the name of this blog came up in every third panel session. In case that's true, I'm really proud of it. And if it's not, I'm really proud anyway. I have tried over the past year to provide you honest opinions with a marketer's perspective on the issues and opportunities that face radio. I have tried to … [Read more...]

12/12

Cellecast – Radio on-demand – by phone

Without doubt, spreading our content across multiple distribution channels is one of the keys to radio's future. What if you could bring your content to a mobile phone just by dialing it up? But I'm not just talking about "calling in" to listen to a show, I'm talking about turning your phone into an on-demand device that allows you to start, stop, rewind, and fast-forward some of your favorite shows - just like the TiVo at home. This is where Cellecast comes in. I spoke with Cellecast head Andrew Deal about his new technology and what it could mean for radio. MP3 … [Read more...]

11/12

Text Messaging – New Revenue for Radio

As time rolls on it will become increasingly clear to the radio industry that we need to supplement our traditional sources of revenue because those traditional sources are under siege by more accountable alternatives. But radio can be accountable, too. Just ask the folks at HipCricket. I did. Here's my conversation with HipCricket's Ivan Braiker and Graham Knowles. MP3 File The purpose of this interview is not to pitch HipCricket but to explain to you why Text Messaging as a category of revenue matters for your station and your group. And, as a category, I absolutely think it does. Radio … [Read more...]

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