Category: Podcasts


Radio’s Secrets of Socialnomics – Q&A with author Erik Qualman

Erik Qualman is the author of a terrific new book called Socialnomics: How social media transforms the way we live and do business . He also blogs at  Click below for the full and unedited audio Q&A with Erik.  The transcript which follows is abbreviated. And for more interviews with marketing gurus like this one, subscribe at iTunes. MP3 FileErik, what is “socialnomics,” exactly?  Socialnomics is really simple. It’s just any exponential return that both people and businesses derive from social media.  So, obviously you get a return, but then … [Read more...]


But it’s only a Podcast, right?

So what began as a free-to-the-world podcast... ...turns into one of the most popular podcasts in the world (at which time, the creator of that podcast, Ricky Gervais, talks with yours truly). Then it is produced in audiobook form for a fee. And then that very same audio content - which is highly non-topical and thus timeless - is animated and turned into an HBO series set to debut in 2010. This is what you can do when the content is strong enough to support leveraging that content every which way. This is what you can do when your aspiration is greater than fulfilling the most meager … [Read more...]


“Get Your Hands Dirty in Social Media” – Advice for Radio from Gary Vaynerchuk

Gary Vaynerchuk is one of the world’s best known video bloggers and a cottage industry. Gary hosts the ultra-popular WineLibraryTV online show and consults others on the power of digital media for business. Gary’s show gets more than 80,000 daily views and he has more than 900,000 Twitter followers. Gary has just authored a great new book called Crush It!: Why NOW Is the Time to Cash In on Your Passion. I like this book a lot, and there are many applications for what radio is becoming. The transcript below conveys only the highlights from our chat.  For the whole conversation … [Read more...]


What “Creative Destruction” means for Radio

Mitch Joel is the president of Twist Image, a Montreal-based digital marketing company, and author of a terrific blog and book called Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. . Listen to the complete interview by clicking below - what's printed here is just a transcript of highlights. And go here to subscribe to all the hear2.0 podcasts directly from iTunes. MP3 FileMitch, where do you see radio from your vantage point?  I don’t think this will be news to you or your listeners, but the radio industry is in a lot of trouble. Just this year, … [Read more...]


Douglas Rushkoff on what makes Radio special

Douglas Rushkoff nails it.These few minutes are from Doug's radio show The Media Squat on WFMU.Just think of what can happen when you integrate the power of radio with the digital tools and communities that use them.If you do it right.Enjoy. MP3 File(To subscribe to all the hear2.0 podcasts, click here)Regular readers of this blog will recognize Rushkoff from an interview I did with him a few years ago. … [Read more...]


Radio’s Future in the Media Mix – an interview with Tom Asacker

My friend Tom Asacker is one of the smartest marketing thinkers I know. Tom is noted speaker, strategist, and author of A Clear Eye for Branding.  He blogs at What follows is a transcript of highlights from our conversation about radio's future in the media mix.  For the full chat, I encourage you to click below - or subscribe to all hear2.0 podcasts at iTunes. MP3 FileTom, as a keen observer of what’s going on with radio, how do you see things right now, and are they different from where they were a year or two ago? Broadcasters still talk about “the … [Read more...]


Radio, E-Riches can be yours!

Scott Fox is the author of the new book e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online. This is a great book - especially for folks new to digital tools or anyone who wants to brush up on the basics.It's a straight-forward primer for anyone confused about the muddle of digital options facing them nowadays.  Scott is really good at breaking down the practical aspects of digital media and how they can be used to profit your station or business.  He even recommends specific digital tools. I talked with Scott to find out how his principles can apply … [Read more...]


Radio’s “Rules of Thumb” – an interview with author and Fast Company founder Alan Webber

Alan Webber is the cofounder of Fast Company magazine and author of a great new book called Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self (and the website at  Among many other distinctions, Fast Company was once the home of a columnist named Seth Godin. What follows is an abbreviated transcript.  For the full conversation click the link below - or go to iTunes and subscribe to all the hear2.0 interviews.  MP3 File  Alan, this book was compiled from note cards you kept throughout your professional life.  Tell me … [Read more...]

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