Category: Podcasts

12/03

Exclusive: Seth Godin updates his take on Radio’s Future

This will be one of those interviews you print out and remember long after you first read it.  You will want to pass this around.  And for more from Seth Godin on Radio, pick up my new book, Making Waves: Radio on the Verge.What follows is only a partial transcript.For the full audio, click here:MP3 FileSeth Godin is a well-known marketing thought-leader and author of the new bestseller Tribes: We Need You to Lead Us . Seth previously wrote Purple Cow: Transform Your Business by Being Remarkable , Permission Marketing : Turning Strangers Into Friends And Friends Into Customers , … [Read more...]

10/13

Get your Radio Station “Tuned In”

David Meerman Scott is the co-author of one of my favorite books of the year so far, Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs. He’s also the author of The New Rules of Marketing and PR. You can find out more about David here. Check out the entire Q&A audio below. What follows is only a transcript of some highlights. MP3 File Before we get into Tuned In, where do you think radio fits in to “the new rules of marketing and PR?” Well, every time we go through the development of a new medium the old medium doesn’t go away. It may change a little … [Read more...]

09/02

The slow pace of Podcasting growth

From eMarketer: Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew's researchers said that was up from 12% in August 2006. However, podcast downloading is still a niche activity. Even among those who said they downloaded podcasts, only 17% did so on a typical day. That translates to just 3% of internet users who download podcasts on a typical day. This does not strike me as particularly strong, given especially that, says Pew, 34% of American adults and 43% of internet users report owning an mp3 … [Read more...]

08/19

The “Death” of Podcasting?

Valuable piece from the influential blog Mashable about the decline of podcasting and the rise of videocasting...But it really makes the point that it's not really about things declining but rather about choice rising. And there's a sharp point here relevant to the mother-of-all-podcast-sources, radio. It’s an evolution towards choices. If you’re out to start a popular online show, you can’t just make an audio version - you’re going to fall by the wayside....Hell, nearly every podcaster told me that a successful podcast needs a successful and consistent blog. Being able to offer your viewers, … [Read more...]

08/05

How to create an “Accidental” Radio Brand

David Vinjamuri teaches at New York University and is president of Third Way Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels and other leading consumer brands. David formerly was a brand manager at Johnson & Johnson and Coca Cola. Here we discuss David's new book, Accidental Branding, and what it means for radio. What follows is a brief transcript of our conversation. Click below to hear the entire chat. MP3 File David, what is an “accidental brand,” and if it’s accidental, how do you create one? An accidental brand is one that’s … [Read more...]

06/06

Radio Trendspotting – an interview with marketing guru Richard Laermer

Richard Laermer is president of RLM Public Relations, a columnist for the Huffington Post, and the author or co-author of numerous marketing bestsellers, including Full Frontal PR, Punk Marketing, and his latest bestseller, 2011: Trend Spotting for the Next Decade. Listen to the complete webcast of my conversation with Richard below. What follows is only a brief excerpt from our conversation. MP3 File Richard, why did you write this book? Well, right now, we’re in this decade of mediocrity. There’s nothing going on – everybody knows this. It’s just a ton of stuff happening, but no bolts … [Read more...]

05/28

The latest on Podcasting

I like the new study from Tom Webster at Edison Research on podcasting. Lots of good tidbits here, primarily swirling around this idea: Your station needs to produce podcasts. What the Hell are you waiting for? Usage is growing. Despite, I might add, being handicapped by a horrible label ("podcasting" - as I noted two years ago, much to the consternation of critics at the time). As Tom notes, those who make podcasts are increasingly using different terminology instead (surprise, surprise) - even the so-called "podfather" himself. And speaking of podcasting, here's an introduction in plain … [Read more...]

05/12

Kill your Radio Station’s “Sacred Cows”

Beau Fraser is co-author of the new business bestseller, "Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture." Fraser is also managing director of the international advertising and corporate identity firm The Gate Worldwide. I spoke with him about the themes of the book, and what they mean for the radio industry. Here is the full audio of our conversation. What follows is a heavily edited transcript MP3 File Beau, what is a “sacred cow” in the business world? A “sacred cow” is a rule, a standard, a formula that we, in business, blindly follow because … [Read more...]

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