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Archive for the ‘Podcasts’ Category

Hey Broadcasters, Let Me Tell You a Story – a Q&A with Andy Goodman

A No-Nonsense Marketing Smart Tip July 26, 2005 This is a story about a guy who, after founding the American Comedy Network and co-writing the pilot episode of The Nanny, discovers his life’s true calling. His name is Andy Goodman and he’s now a communications consultant specializing in helping public interest groups, foundations, and progressive businesses communicate more effectively. And the method Andy specializes in is storytelling. What can Radio learn from a man who knows a good tale and…

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Stop the Positioning – a Q&A with Author and Marketing Guru Tom Asacker

A No-Nonsense Marketing Smart Tip July 6, 2005 Tom Asacker is a top-notch marketing consultant and author of many popular branding books like Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood and his latest, A Clear Eye for Branding. Below is the full ten-minute podcast of my Q&A with Tom. You can easily download the file or play it right on the web. Trust me, it’s an inspiring interview that will leave you questioning many of your assumptions…

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Mercury Podcast on HD Radio

from Mark Ramsey at Mercury Radio Research. Jim Kerr is from Pollack Media, an international Radio, TV, and Music consulting firm with clients ranging from MTV and VH1 to ABC, Cox, Infinity Broadcasting, and Napster. To listen, just click the "play" icon. Or… To receive these Podcasts automatically on your computer, download the customized Mercury "podcatcher" here. If you already have a podcatcher, such as iPodder, just add this RSS feed to your list: http://feeds.feedburner.com/radio Good news, audiophiles! My much…

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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey