Category: Podcasts

people-don't-large
03/20

It’s Time to Blow Up Podcasting

Despite the rise in podcast usage there are still a ton of people who don't know what podcasts are and couldn't care less. Why? This week in our twice-monthly podcast Media Unplugged, Tom Asacker and I discussed (among other things) how it could be that Seinfeld, an almost twenty-year-old TV show that has been re-run umpteen times, could be worth $90 million in streaming rights fees. $90 million?! So what does that have to do with the growing pains of podcasting? A lot, I think. Let me explain. Podcasting was born as media by and for geeks. The content was primarily … [Read more...]

wasteland_large
03/18

Is Social Media “A Great Wasteland”?

Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? It’s episode 15 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Tom rants and raves on platforms mistaken for brands. Mark rants and raves about the importance of Hollywood actors’ Twitter followings, how often you should (or shouldn’t) post to social media, and one new podcast that wants you to review it WITHOUT listening to it. Listen as we go inside media to reveal the ugly … [Read more...]

mediaunpluggedlogo_featured
03/05

Missing Leonard Nimoy and Unruly Breast Physics

Who needs an agency when brands want CONTENT, not ADS? And… Disruption comes and goes, but human desire is forever. Then Tom Asacker rants/raves about advertisers who don’t seem to mind that their ads aren’t seen. And Mark rants/raves about his first experience “going viral” with a piece on Leonard Nimoy and how video game breasts are made and why they can go so wrong. It’s episode 14 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're … [Read more...]

mediaunpluggedlogo_featured
02/18

The Media Are Wrong About Brian Williams

How the media got the Brian Williams story all wrong. And… Hey newspapers! Want a younger video audience? Try a sock puppet! It’s episode 13 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Cindy Crawford's face and so much more, while Mark rants about HLN's pathetic "News and a Movie" Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to … [Read more...]

mediaunpluggedlogo_featured
02/04

Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie business will never be the same. Plus, Tom raves about Taylor Swift’s move to gobble up trademark protection to many of her phrases, while Mark rants about the utter absence of ideas for season two of the popular podcast, Serial. Mark also raves about the most popular Superbowl commercials – many of which didn’t even exist. It’s episode 12 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go … [Read more...]

newscrowd
01/22

How to Make News Stories go Viral

How do you make a news story go viral? Also: Marriott - it's a hotel chain; no, it's a film studio! And what that means for all brands. It's episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV's Celebrity Apprentice, which is setting back the practice of marketing by 50 years. Listen as we go inside media to reveal the ugly truth! Click the play button below. And if you're reading this by email, click here for the audio. For show notes go to … [Read more...]

microphone
01/14

Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep background in public media, it's fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway? Well, Gimlet Media is powered in no small part by advertisers, and Alex brings his knowledge of storytelling to bear when he crafts ads for his clients. His goal is to extract what he describes as "honest and authentic feelings" from the people at the heart of the brands sponsoring his … [Read more...]

mediaunpluggedlogo_featured
01/07

Inside Facebook’s Aggressive Move into Video

What does Facebook's aggressive move into video mean for their future? And YouTube's? Also: It's a trend - publishers as platforms, where fans make content but publishers make bank. It's episode 10 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below. And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS … [Read more...]

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