Category: Podcasts

mediaunpluggedlogo_featured
04/30

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And... Will Vessel crush YouTube? It's episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck's Slave-gate coverup, and a great co-promotion between HBO's Game of Thrones and UBER. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by … [Read more...]

iheartmedia_soundfront
04/28

The Dawn of Audio UpFronts

If you're in the TV business, you're familiar with the UpFronts. That's the annual dog and pony show put on by the networks to debut their new shows and to impress and dazzle advertisers and media. On the digital side, we have the more recent NewFronts. Sponsored by the IAB, this event features 20 or more companies in the digital video space, including Google, Yahoo, Hulu, and others. And as of this month we finally have some equivalent events in the audio space. And for the record can I say this: It's about time. Last week, iHeartMedia launched its first "SoundFront," where they … [Read more...]

mediaunpluggedlogo_featured
04/14

Jay Z’s Tidal is Doomed – and Facebook Doesn’t Sell Cars

Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode 17 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Madonna’s Meerkat fiasco, Selena back on tour - twenty years after her death, HBO REALLY wants your money, and why are “No Kardashian Parking” signs all over LA? Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

NMX1024
04/11

See you at NAB and NMX

This week I'm pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you're in town for either event, I invite you to come to my session, 7 Radio Lessons that can Transform Your Podcast. It's on Tuesday, April 15 at 2pm. And if you'd like to connect to talk business, please reach out to me. I'll be there through Wednesday, midday. … [Read more...]

mediaunpluggedlogo_featured
04/03

Periscope…Meerkat…When We All Stream Live, Big Media Pays the Price

Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Fox News icon Bill O’Reilly. Mark rants about over-complicated decision trees for folks trying to decide whether or not to cut the cable cord. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

people-don't-large
03/20

It’s Time to Blow Up Podcasting

Despite the rise in podcast usage there are still a ton of people who don't know what podcasts are and couldn't care less. Why? This week in our twice-monthly podcast Media Unplugged, Tom Asacker and I discussed (among other things) how it could be that Seinfeld, an almost twenty-year-old TV show that has been re-run umpteen times, could be worth $90 million in streaming rights fees. $90 million?! So what does that have to do with the growing pains of podcasting? A lot, I think. Let me explain. Podcasting was born as media by and for geeks. The content was primarily … [Read more...]

wasteland_large
03/18

Is Social Media “A Great Wasteland”?

Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? It’s episode 15 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Tom rants and raves on platforms mistaken for brands. Mark rants and raves about the importance of Hollywood actors’ Twitter followings, how often you should (or shouldn’t) post to social media, and one new podcast that wants you to review it WITHOUT listening to it. Listen as we go inside media to reveal the ugly … [Read more...]

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