Category: Podcasts

mediaunpluggedlogo_featured
10/14

Jerry Seinfeld Pokes Advertisers – Media Unplugged Ep. 5

Author and branding strategist Tom Asacker and I have had well over a thousand listens to our new audio podcast, Media Unplugged - the twice-a-month show that unspins what's going on in media in a fun and entertaining way. If you haven't listened yet, what are you waiting for? And now we even have a cool new logo! In episode 5 of Media Unplugged, we get inside the love/hate relationship media brands have with Facebook. How should brands deal with this "frenemy"? Second, why are digital magazines all but dead? For plenty of good reasons it turns out. And we talk about them. In our … [Read more...]

listening-to-podcast
10/13

How to Monetize Your Podcast

What's the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie? That's what I asked Erik Diehn, VP Biz Dev at Midroll Media, the podcasting advertising network. Midroll, like PodcastOne, is one of the companies creating of the business of podcasting. The audience sizes of leading podcasts are approaching and surpassing what advertisers are accustomed to on TV, so despite imperfect measurements, momentum is beginning to build for podcasts among advertisers. Direct response advertisers are already in the space, but … [Read more...]

mediaunpluggedbloglarge
10/03

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It's episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed's video success and uncover the real story underlying Netflix's attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed's viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the heart of theatrical distribution with their first-ever original motion picture, a sequel to Crouching Tiger, Hidden Dragon. Also, Tom raves about the quality of TV content, but rants that they all seem to air on … [Read more...]

mediaunpluggedbloglarge
09/06

Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what's really happening and what it really means to media, brands, and consumers. This week: Tom and I take on two topics: First, big media brands are relying less and less on advertising for their bread and butter. We deep-dive into this and spell out what it means for media brands like yours. Second, the NFL will … [Read more...]

guylistening
05/08

Radio: Monetizing Fans who Love You

It's not all about advertising, folks. Whether you're a podcaster, a broadcaster, or something in between, how can you extract revenue from your biggest fans, the folks who most want to give you money because they love you? That's the question I put to David Plotz, the Editor in Chief of Slate.com and a host of one of my very favorite podcasts, the Slate Political Gabfest. Slate is launching a new initiative called Slate Plus with lots of lessons to teach. We talked about that and about Slate's podcasting strategy. What follows is a highly edited transcript of our chat. For the full … [Read more...]

druckerquote
02/22

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call "podcasting" in it? Then watch this video. It's the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week. We cover a TON of ground in this conversation, including... How should Apple's iTunes Radio and Podcast app evolve? Why radio should consider podcasters to be their "farm team" A strategy for radio to monetize the most popular podcasts The unfortunate truth about radio's obsession with "local" Why "podcasting" is a … [Read more...]

marcmaron
11/23

Whatever Happened to Podcasting?

[A longer version of this post appeared in NetNewsCheck] "Podcasting" is the term describing the creation and consumption of on-demand video and especially audio. It was the “next big thing” – about six or seven years ago. And today? Not so much. That doesn’t mean there isn’t a lot of podcasting going on out there. It doesn't mean there aren't a lot of people making and listening to them. It doesn’t mean podcasting lacks a place in our media portfolio. But podcasting is most certainly off the media radar. Just ask Google. Google Trends shows that news headlines for “podcasting” … [Read more...]

lapodcastfestival
09/26

The Future of Radio is at the LA Podcast Festival

Or at least it could be...if anyone from radio is paying attention. What is the LA Podcast Festival? It's a fan appreciation event packed with live performances from the biggest names in comedy podcasts, and it happens October 4-6 in Santa Monica. You're going, aren't you? Names you'll know, like Marc Maron, Dana Gould, Jon Lovitz, Kevin Pollak, Aisha Tyler, Greg Fitzsimmons, and many more - doing their podcast thing in front of live audiences over three days. I talked with comedian/actor/writer and festival co-founder Graham Elwood about the high powered lineup performing at the … [Read more...]

* = required field

Dive Into The Blog