Category: Podcasts

newscrowd
01/22

How to Make News Stories go Viral

How do you make a news story go viral? Also: Marriott - it's a hotel chain; no, it's a film studio! And what that means for all brands. It's episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV's Celebrity Apprentice, which is setting back the practice of marketing by 50 years. Listen as we go inside media to reveal the ugly truth! Click the play button below. And if you're reading this by email, click here for the audio. For show notes go to … [Read more...]

microphone
01/14

Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep background in public media, it's fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway? Well, Gimlet Media is powered in no small part by advertisers, and Alex brings his knowledge of storytelling to bear when he crafts ads for his clients. His goal is to extract what he describes as "honest and authentic feelings" from the people at the heart of the brands sponsoring his … [Read more...]

mediaunpluggedlogo_featured
01/07

Inside Facebook’s Aggressive Move into Video

What does Facebook's aggressive move into video mean for their future? And YouTube's? Also: It's a trend - publishers as platforms, where fans make content but publishers make bank. It's episode 10 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below. And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS … [Read more...]

mediaunpluggedlogo_featured
12/10

Is Online Video Killing the TV Star? No!

Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? It’s episode 9 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS jockeys, here’s the feed). And tweet us at @tomasacker and … [Read more...]

mediaunpluggedlogo_featured
11/25

Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts? Nope.

Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we're going to explain why. Also: Why is Beats crushing Bose – on YouTube? It’s episode 8 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we take the steam out of some overheated PR. Click the play button here: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS jockeys, here’s the … [Read more...]

mediaunpluggedlogo_featured
11/12

The Battle Between Taylor Swift and Spotify: And the Winner Is…

It's Spotify vs. Country superstar Taylor Swift! And the winner is... Yes, there is a winner - and it may not be whom you think. Plus, does the end of Honey Boo Boo really mean the end of trash reality TV? It's episode 7 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. If you haven't listened yet, this episode - about the conflict between shifting business models in the music industry (and what a "stream" really is) is the one to check out. I think you may be surprised by our take: Click the play button here: And if you're … [Read more...]

mediaunpluggedlogo_featured
10/28

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It's called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or - after decisions by HBO and CBS to provide streaming-only subscription services - is Big Media eating the Internet? We think so! Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good reasons why the answer may be "yes"! In our rants and raves section, Tom rants about a CNN anchor giddy … [Read more...]

mediaunpluggedlogo_featured
10/14

Jerry Seinfeld Pokes Advertisers – Media Unplugged Ep. 5

Author and branding strategist Tom Asacker and I have had well over a thousand listens to our new audio podcast, Media Unplugged - the twice-a-month show that unspins what's going on in media in a fun and entertaining way. If you haven't listened yet, what are you waiting for? And now we even have a cool new logo! In episode 5 of Media Unplugged, we get inside the love/hate relationship media brands have with Facebook. How should brands deal with this "frenemy"? Second, why are digital magazines all but dead? For plenty of good reasons it turns out. And we talk about them. In our … [Read more...]

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