Category: Podcasts

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12/10

Is Online Video Killing the TV Star? No!

Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? It’s episode 9 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS jockeys, here’s the feed). And tweet us at @tomasacker and … [Read more...]

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11/25

Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts? Nope.

Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we're going to explain why. Also: Why is Beats crushing Bose – on YouTube? It’s episode 8 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we take the steam out of some overheated PR. Click the play button here: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Don’t forget to subscribe to Media Unplugged at Stitcher or on iTunes (for you RSS jockeys, here’s the … [Read more...]

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11/12

The Battle Between Taylor Swift and Spotify: And the Winner Is…

It's Spotify vs. Country superstar Taylor Swift! And the winner is... Yes, there is a winner - and it may not be whom you think. Plus, does the end of Honey Boo Boo really mean the end of trash reality TV? It's episode 7 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. If you haven't listened yet, this episode - about the conflict between shifting business models in the music industry (and what a "stream" really is) is the one to check out. I think you may be surprised by our take: Click the play button here: And if you're … [Read more...]

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10/28

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It's called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or - after decisions by HBO and CBS to provide streaming-only subscription services - is Big Media eating the Internet? We think so! Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good reasons why the answer may be "yes"! In our rants and raves section, Tom rants about a CNN anchor giddy … [Read more...]

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10/14

Jerry Seinfeld Pokes Advertisers – Media Unplugged Ep. 5

Author and branding strategist Tom Asacker and I have had well over a thousand listens to our new audio podcast, Media Unplugged - the twice-a-month show that unspins what's going on in media in a fun and entertaining way. If you haven't listened yet, what are you waiting for? And now we even have a cool new logo! In episode 5 of Media Unplugged, we get inside the love/hate relationship media brands have with Facebook. How should brands deal with this "frenemy"? Second, why are digital magazines all but dead? For plenty of good reasons it turns out. And we talk about them. In our … [Read more...]

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10/13

How to Monetize Your Podcast

What's the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie? That's what I asked Erik Diehn, VP Biz Dev at Midroll Media, the podcasting advertising network. Midroll, like PodcastOne, is one of the companies creating of the business of podcasting. The audience sizes of leading podcasts are approaching and surpassing what advertisers are accustomed to on TV, so despite imperfect measurements, momentum is beginning to build for podcasts among advertisers. Direct response advertisers are already in the space, but … [Read more...]

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10/03

Media Unplugged: BuzzFeed’s Viral Secrets / Netflix vs. Hollywood – Again

It's episode 4 of Media Unplugged, and Tom Asacker and Mark Ramsey reveal the secret to BuzzFeed's video success and uncover the real story underlying Netflix's attack on the movie business. First, we discuss the magical pixie dust that makes BuzzFeed's viral videos go viral and what that has to do with tapping consumer desire. Second, Netflix fires a bullet to the heart of theatrical distribution with their first-ever original motion picture, a sequel to Crouching Tiger, Hidden Dragon. Also, Tom raves about the quality of TV content, but rants that they all seem to air on … [Read more...]

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09/06

Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what's really happening and what it really means to media, brands, and consumers. This week: Tom and I take on two topics: First, big media brands are relying less and less on advertising for their bread and butter. We deep-dive into this and spell out what it means for media brands like yours. Second, the NFL will … [Read more...]

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