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The Limits of Personalization

Okay, so I have weird tastes.  I’m the guy whose favorite dishes in restaurants are discontinued for lack of interest.  And my music tastes are just as irregular. But thanks to the Internet you can find anything nowadays, and thanks to personalized radio services you can create what you want out of nothing if you so desire. It so happens that there’s a channel on SiriusXM that gets close enough to one thread of my weird tastes.  Also,  I created…

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Radio’s Personalization Revolution

I talk a lot about the value in personalizing your radio station’s website and content such that my version of WXXX is different from yours. What’s the point in this, you might ask? The point is that value accrues to that which can be customized to my own interests and tastes. Indeed, it is the essence of digital technology in all its connected forms that my experience should be under my own control and will in all likelihood be different…

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About

MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey