Category: Personalities

not-listening-1024
02/24

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine.Your radio station introduces a new morning show and you sit back and wait for the magic to happen.And you wait...and you wait.Still, the audience doesn't know them, doesn't care about them, or knows them and still doesn't care about them.Why is this happening?Six reasons:1. Because they're just not that goodIt's true! Radio managers are not famous for spotting and nurturing talent.And a corollary: Being good is hard!There's a reason why Howard Stern was fired all the way to the top. There's a reason why it's a safer bet to plug in Ryan … [Read more...]

DJ-blogging
01/06

7 Reasons Why Your DJ Blog is a Waste of Time

Does your radio station have a batch of DJ blogs?Here are 7 reasons why they may be a waste of time, effort, energy, and resources - especially on music-oriented stations:1. A blog requires a strong point of view, and many DJ's don't have oneIn fact, in many cases a strong point of view may be exactly not what management wants on display on the station site - or on the air, for that matter.The simple fact that you anchor a radio daypart doesn't necessarily mean you have an audience that wants to follow your thoughts online.2. Many DJ blogs have almost no likes or … [Read more...]

lapodcastfestival
09/26

The Future of Radio is at the LA Podcast Festival

Or at least it could be...if anyone from radio is paying attention.What is the LA Podcast Festival? It's a fan appreciation event packed with live performances from the biggest names in comedy podcasts, and it happens October 4-6 in Santa Monica.You're going, aren't you?Names you'll know, like Marc Maron, Dana Gould, Jon Lovitz, Kevin Pollak, Aisha Tyler, Greg Fitzsimmons, and many more - doing their podcast thing in front of live audiences over three days.I talked with comedian/actor/writer and festival co-founder Graham Elwood about the high powered lineup performing at the … [Read more...]

people
01/22

Great Radio is Heavy on “Humanity”

A sentence from Seth Godin's terrific new book The Icarus Deception: How High Will You Fly? captured my attention: "We don't need more stuff, we need more humanity.""Stuff" is abundant, but "humanity" seems to be scarce.Consider the great radio stations you know.  Are any of them heavy on "stuff" and light on "humanity"?Now consider the not-so-great ones.  Lots of "stuff" there, huh?Coming up in this blog I'm going to review the "jobs" consumers "hire" radio brands to do.  You'll see that the "stuff" jobs are in great danger of disruption, while the "humanity" jobs are ours to … [Read more...]

Kevin Smith wants a radio job
08/07

Kevin Smith should be on the Radio

Kevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red State. But I wanted to talk to him because of his radio work – or, more accurately, his podcasts. With more than 300,000 monthly downloads of some shows, merchandise, live performances, TV spinoffs and more, Kevin has built an entertainment mecca. Isn’t this exactly the sort of personality radio needs to tap into?Listen to my conversation with Kevin:[iframe … [Read more...]

ryan
07/23

Radio Personalities – not Stations – are the “Brands”

In a content-driven, anything - anytime world, the advantage shifts from radio stations to personalities and the entities that own or license them. In the long run, fans of radio will be fans of personalities.  And how will those fans seek out those personalities? By the names of their stations - or by the much more direct path:  The name of the personality?And if consumers are searching by personality name, not by station, then doesn't the advantage shift to the personality or the owner of that personality's content?Radio legend Bill Figenshu talks with me about the future of … [Read more...]

jackiebambam
06/26

WMMR’s Bill Weston on Why Personalities Matter

Philadelphia Rock legend WMMR has that rarest of things: A live overnight host.Why bother?And what does this say about the importance of personalities to radio's future?Watch or listen to 'MMR PD Bill Weston as he explains the critical value of talent in making connections with our listeners.Yield on that advantage at your peril, radio."Personality is everything," says Bill.Watch:[iframe http://player.vimeo.com/video/44688097?title=0&byline=0&portrait=0 500 281]Prefer audio?  Try this:Download mp3(You can subscribe to all the MRM video … [Read more...]

pinocchio
08/22

Celebrating Radio’s first “Artificial Intelligence DJ”

She's causing a ton of consternation in radio circles and she's either unreal or all too real, depending on your point of view.I'm talking about "Denise," radio's first "Artificial Intelligence DJ," appearing soon on one HD station with more to follow, no doubt.Let's begin by leaving aside the easy jokes about "intelligence," artificial or otherwise, as it relates to the average DJ in the ears of many listeners.Let's also acknowledge that this is, first and foremost, a publicity play which has already proved worth its weight in gold.Finally, let's note the difference between a … [Read more...]

* = required field