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Archive for the ‘Personalities’ Category

Celebrating Radio’s first “Artificial Intelligence DJ”

She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m talking about “Denise,” radio’s first “Artificial Intelligence DJ,” appearing soon on one HD station with more to follow, no doubt. Let’s begin by leaving aside the easy jokes about “intelligence,” artificial or otherwise, as it relates to the average DJ in the ears of many listeners. Let’s also acknowledge that this is, first and foremost, a…

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Be Like Heidi and Frank – (Radio and) Internet Stars

Formerly top-rated LA radio stars Heidi and Frank have taken their show to the world via the Internet.  How’s that working for them?  Quite well, thank you. Take a look at these statistics: After Hours, the weekly audio podcast starring them, was named to the “Rewind 2010: Best Podcasts” year-end showcase of the iTunes Store’s best podcasts of 2010. Last November, Heidi and Frank became the #1 paid subscriber-supported Internet TV show in America. With more than 6,500 paid subscribers viewing…

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Don’t force your Personalities to be Social Media Wonks

I hear it all the time: "We want our personality to blog, but he wants more money to do it." Or… "Our personality says he'll blog, but he doesn't." So what should you do?  Should you force him to blog?  Push him to tweet?  Bonus him for Facebook posts? I don't think so. And here's why:  You can lead a horse to water – you can even pay him to stand at the trough – but horses have to drink…

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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey