Category: Nielsen

ironmansticker
07/25

Whatever Happened to Radio Bumper Stickers?

Once a radio industry - and radio station fan - mainstay, it's hard for me to find a radio station bumper sticker on the road nowadays. "People won't put bumper stickers on their cars anymore," some say. That's nonsense. People won't put just any bumper sticker on their cars. Just as people won't put just any vanity slogan on their license plate or just any branded frame around it. People brand themselves and their cars with symbols that give their lives meaning and tell their story to those who watch from afar. This is the story of who I am and what I love. Why would a radio station, … [Read more...]

manwithradio
04/23

Too Much Fuss about Voltair

You've heard of Voltair, that's the audio technology that presumably allows PPM devices to more effectively pick up that all-important encoded signal that says a radio station is near. Every day it's in the radio biz news headlines, and I don't know why. If it works, then you should buy one, shouldn't you? Everyone should, right? It's not an unfair advantage if it's available to all, is it? Just go buy one and wring every last bit of credit out of those encoded signals. What are we talking about here? Maybe it might work as described, but you don't know for sure. Then go buy one just … [Read more...]

futureofradio
12/05

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown stronger listening than the national average. Two charts display the contrast between monthly reach for Americans age 2+ and their actual consumption of radio. The positive news - the “number of users” for radio grew 0.5% compared to last … [Read more...]

statueofliberty1024
11/05

Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media & Digital Marketing for a well known company that, among other things, produces one of the most famous brands of whiskey in the world. I asked him: What do you spend your day doing, thinking about, worrying about? He talked to me about the time he and his team spend creating personas representing the user segments of his brand. He talked about how all the tentacles of the brand arose from those personas and what those segments valued. He talked … [Read more...]

androidauto1024
06/30

The New Auto Dashboard: Is Radio Screwed?

Last week, Google announced Android Auto, which - like Apple's CarPlay - aims to fully fulfill the promise of the so-called connected car. Watch this video to see an illustration of how the platform integrates music, both from Google Play and from third party apps like Pandora or iHeartRadio: So what does this mean for radio? Well let's take a step back. Broadcasters have been obsessed over the dashboard lately because they smell big trouble. But the trouble is much bigger than whatever you're sniffing, gang. Here is my assessment of where we are and where we're heading. … [Read more...]

nielsenoopsbig
06/16

Radio Ratings are in a Heap of Trouble

If you can't trust the Nielsen ratings in America's largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when "inconsistencies" resulted in the need for more "quality control reviews." Since then, the problem has only deepened. From the LA Times: Nielsen has been attempting to verify that individuals who participated in its sample audience panel were truly independent and did not have ties to any radio stations or radio personalities that were being measured. The ratings agency said Wednesday that it needed to … [Read more...]

abacus
06/13

The Unfortunate Farce of Radio Ratings

I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now this market, like virtually all markets, has its radio usage measured by Nielsen - in this case, by diaries. Do you know how long it takes Nielsen to recruit a sample in this market as large as the sample in my research project? Two years. That's right. The sample sizes in markets like this one - and markets like yours - are almost laughably small. In fact, we would all laugh if our direct incentive was to do anything but cry. Recently Tracy … [Read more...]

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