Mark Ramsey Media LLC - sync radio and digital media

It's one thing to get paid when someone plays or hears your song. It's another thing to get paid when someone plays or hears a sample of your song. There's a reason why the word "sample" is usually preceded by the word "free," and it's because nothing sells something like a little piece of that something. Hence the value of movie trailers and free book chapters and trial subscriptions and sampler tables at the Costco – all there for free.…

Here’s Seth Godin’s dynamite take on what the music industry needs to do to heal itself. I recommend you read this for yourself because it’s rather long, but what Seth is essentially saying is the salvation of the music business is in becoming a different business altogether, since the “business” of music has been completely transformed by the Internet. If you read between the lines, what Seth’s also saying is that if the music industry doesn’t step up to transform…

From the news: NPD stated that around one million consumers decided to stop buying CDs last year, with teens leading the trend. According to estimation, around 48% of teens in the U.S. bought no CDs last year, 10% more than one year before (38%). If the trend grows at this pace (if not more rapidly), CDs and US teens will have nothing to do with each other by 2013. Talk about 13 and bad luck In addition, teens are also…