Morning Show superstars are something almost every broadcaster wants and only a precious few have. So how do you get from here to there? How do transform a show from “good” to “great”? I can’t think of anyone better suited to answer this question than Tracy Johnson. Tracy has a long history as a programmer, manager, talent coach and author of several books on developing radio talent. His brand new book, Morning Radio Revisited: A Guide to Developing On-Air Superstars…
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Be Like Heidi and Frank – (Radio and) Internet Stars
Formerly top-rated LA radio stars Heidi and Frank have taken their show to the world via the Internet. How’s that working for them? Quite well, thank you. Take a look at these statistics: After Hours, the weekly audio podcast starring them, was named to the “Rewind 2010: Best Podcasts” year-end showcase of the iTunes Store’s best podcasts of 2010. Last November, Heidi and Frank became the #1 paid subscriber-supported Internet TV show in America. With more than 6,500 paid subscribers viewing…
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This is where top-ranked morning shows go when they go off the air – to the garage. At least, that's the destination (so far) for San Diego's legendary Jeff & Jer. As you'll see from the archive, this is a very occasional show indeed. As an aside, my wife and I were looking for updates during the disappearance of Chelsea King, who lived near our neighborhood. And where did we find the best updates? From Jeff & Jer and their producer,…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
