Category: Moble Audio

01/04

Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with Sync 3 in North America, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with Sync 3 will get an opportunity to upgrade "later in the year," the company said without providing details. What this means is that, beginning with 2017 auto models, the new car will essentially become a smartphone with wheels. You need to wrap your head around this in order to appreciate what it does and doesn't … [Read more...]

12/19

Does Your Radio Station Need a Mobile App?

Why should radio broadcasters care about mobile? And, more importantly, what strategies should broadcasters employ to stay in tune with their audiences as they adopt mobile and move some or most of their attention and usage to it? Jeff Hasen is the perfect person to talk with about this. He's the author of The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing. He's also a veteran of the radio wars. Here are some of the topics we cover in this short video Q&A: Why should radio … [Read more...]

11/14

About Seth Godin’s “End of Radio”

Radio broadcasters have made much fuss about Seth Godin’s post this past week titled “an end of radio.” In it, Seth referenced the conversation he and I had eight years ago about the future of radio and how it would likely be impacted by access to unlimited online radio alternatives. It’s hard to believe our conversation was that long ago – 2006 B.M.E (that’s Before the Mobile Era). At the time, Seth theorized an end would come with city-wide wifi. He writes: I realized last week that this has just happened. Not via wifi, but via Bluetooth and the smart phone. The car-sharing driver … [Read more...]

08/28

The Nail in HD Radio’s Coffin – And What It Means For You

From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio with CD player” is replaced by “AM/FM/SiriusXM radio with CD player.” No mention of HD. As for the Chevy Impala, no HD, and SiriusXM also appears to be missing. So is GM’s in-house OnStar – but there’s a visible reason for that. The GMAuthority … [Read more...]

08/24

Here’s Why Radio Will Have a Tough Time on Mobile Phones

The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study by comScore which indicated... U.S. users are now spending the majority of their time consuming digital media within mobile applications. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media … [Read more...]

08/13

Chevrolet’s Plan for Built-In Wi-Fi In Your Car

There's a tendency for some broadcasters to put too much faith in the idea that consumers will prefer traditional radio over the online variety because of scarce and expensive bandwidth. But the reality is that bandwidth is neither that scarce nor that expensive, when compared to the value derived from it. And one way to circumvent the limitations of your mobile phone's bandwidth altogether is to access the net from another hotspot. Like, say, your car. That's exactly Chevrolet's plan. It's already on display in the 2015 Malibu and Impala, and it's coming soon to fourteen more 2015 … [Read more...]

06/30

The New Auto Dashboard: Is Radio Screwed?

Last week, Google announced Android Auto, which - like Apple's CarPlay - aims to fully fulfill the promise of the so-called connected car. Watch this video to see an illustration of how the platform integrates music, both from Google Play and from third party apps like Pandora or iHeartRadio: So what does this mean for radio? Well let's take a step back. Broadcasters have been obsessed over the dashboard lately because they smell big trouble. But the trouble is much bigger than whatever you're sniffing, gang. Here is my assessment of where we are and where we're heading. … [Read more...]

06/25

T-Mobile Says: Your Online Radio Listening is now Free

Remember when some broadcasters dismissed online radio, arguing it would never catch on because the data plan caps would keep a lid on demand and discourage ongoing use of the platforms? Well, I and others long ago revealed the flaws in that argument based strictly on the relatively thin data requirements of audio streams (especially when compared to the real data hog: Video). But now comes a new statement from underdog mobile provider T-Mobile: Stream all the music you want - data charges do not apply.* Yes, the all-you-can-eat buffet for streaming radio fans has arrived! Last … [Read more...]

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