Category: Mobile

01/04

Look Out! Ford will Support Apple CarPlay and Android Auto by 2017

Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto available on all 2017 vehicles equipped with Sync 3 in North America, starting with the all-new Ford Escape. Owners of 2016 vehicles equipped with Sync 3 will get an opportunity to upgrade "later in the year," the company said without providing details. What this means is that, beginning with 2017 auto models, the new car will essentially become a smartphone with wheels. You need to wrap your head around this in order to appreciate what it does and doesn't … [Read more...]

12/19

Does Your Radio Station Need a Mobile App?

Why should radio broadcasters care about mobile? And, more importantly, what strategies should broadcasters employ to stay in tune with their audiences as they adopt mobile and move some or most of their attention and usage to it? Jeff Hasen is the perfect person to talk with about this. He's the author of The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing. He's also a veteran of the radio wars. Here are some of the topics we cover in this short video Q&A: Why should radio … [Read more...]

09/29

The New Auto Dashboard Isn’t as Scary as Radio Thinks

Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio entertainment or information, a chill runs up the spine of every broadcaster, because with such a large fraction of listening, radio seems to stand more to lose than to gain from the expansion of choice. Without question, new choices squeeze existing options. Indeed, given the growing number of distractions available to consumers across every platform – audio, video, and more, it’s exceedingly unlikely that the pie of audio listening is actually growing so long as … [Read more...]

01/19

A Dramatic Reinvention of Mobile News/Talk Apps

What if your News/Talk station could have a mobile app that not only replayed your linear over-the-air stream, but also created something new? That is, what if you could personalize the content to the individual consumer - news, traffic, weather? And what if it could be presented in a non-linear stream, unique to every individual? That's the promise of NewsBeat, a new platform built to give consumers the content they want whenever they want it - not just whenever it happens to run over the air. Watch this Q&A and demonstration between me and Anil Panguluri, NewsBeat's co-founder … [Read more...]

11/14

About Seth Godin’s “End of Radio”

Radio broadcasters have made much fuss about Seth Godin’s post this past week titled “an end of radio.” In it, Seth referenced the conversation he and I had eight years ago about the future of radio and how it would likely be impacted by access to unlimited online radio alternatives. It’s hard to believe our conversation was that long ago – 2006 B.M.E (that’s Before the Mobile Era). At the time, Seth theorized an end would come with city-wide wifi. He writes: I realized last week that this has just happened. Not via wifi, but via Bluetooth and the smart phone. The car-sharing driver … [Read more...]

09/17

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis? That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app). And here's the proof in the … [Read more...]

08/28

The Nail in HD Radio’s Coffin – And What It Means For You

From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio with CD player” is replaced by “AM/FM/SiriusXM radio with CD player.” No mention of HD. As for the Chevy Impala, no HD, and SiriusXM also appears to be missing. So is GM’s in-house OnStar – but there’s a visible reason for that. The GMAuthority … [Read more...]

08/24

Here’s Why Radio Will Have a Tough Time on Mobile Phones

The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study by comScore which indicated... U.S. users are now spending the majority of their time consuming digital media within mobile applications. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media … [Read more...]

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