Mark Ramsey Media LLC - sync radio and digital media

Marty Neumeier is president of Neutron LLC, a San Francisco-based firm specializing in brand collaboration. He’s also the author of a handy and terrific book called Zag: The Number One Strategy of High Performance Brands. If winning is your goal, does your radio station need to Zag? Marty thinks so, as he says in this edited version of our conversation. For the full 20-minute interview click the “play” button below, or download the mp3 file. MP3 File What is a…

A No-Nonsense Marketing Smart Tip May 17, 2007 Bill Breen is Senior Projects Editor for Fast Company magazine and the author of a piece in the May 2007 issue titled “Who Do You Love? The Appeal and Risks of Authenticity.” The article is available online here. Listen to the full 15 minute interview here (what follows is only an abbreviated transcript). MP3 File Bill, who cares about “authenticity”? What happened to just being good? People are always calculating “is this…

A No-Nonsense Marketing Smart Tip May 3, 2007 When the exceptions outnumber the rules of marketing, it’s time to “Go Punk.” Richard Laermer is co-author of the new bestseller Punk Marketing: Get Off Your Ass and Join the Revolution. Laermer is also head of RLM Public Relations, a top PR firm based in LA and New York. More info about the book is available here. Listen to the full 25-minute audio interview (what follows is only an abbreviated transcript): MP3…