Theoretically it makes all the sense in the world: The labels want higher licensing fees from radio? Fine, then radio wants a faster and easier path between its past and its future. Sounds good – assuming radio has any sense whatsoever as to where its future lies. Unfortunately, recent history has indicated that nothing could be further from the truth. From Radio Ink: Under the terms approved by the Radio Board, broadcast stations that play music would pay between .25…
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Archive for the ‘iPod’ Category
WHY there’s an “App for That”
The best argument for why you – or your clients, for that matter – could benefit from their own branded app is not “because everyone seems to have one” or “because my competitor has one.” Nor is it because “I have to get my stream on a mobile device.” The best argument is because mobile devices and the applications which power their potentialities are central to the experience of consumers, especially the younger ones who have never known a world…
More »Don’t Pop that Champagne over the idea of FM on an iPhone
Will Apple activate the dormant FM receiver capability in the iPhone and the iPod Touch? Like the one-time Soviet Union activating a mole agent? Assuming the Nano experiment yields a bounty of new iTunes sales (and that's a big assumption, but it's my bet), of course they will. Why would we even consider this gossip anything other than "jumping to the obvious conclusion"? The whole idea of this was once laughable – until Apple linked the radio experience to the…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
