Category: Interviews

GuyKawasaki8
03/08

Guy Kawasaki knows how to make Radio Enchanting

Guy Kawasaki is one of the most widely read and respected voices on the digital frontier.  He’s an entrepreneur, marketing guru, one-time Apple chief evangelist, and author of ten books (most of which I have read), including his newest, Enchantment: The Art of Changing Hearts, Minds, and Actions.Watch the video of our conversation here.  An abbreviated transcript is below, but the video is richer and funnier, too.[iframe http://player.vimeo.com/video/20749224?title=0&byline=0&portrait=0 500 281]Prefer audio?  Try this:(You can subscribe to all the MRM video … [Read more...]

sethgodinpic
03/02

Seth Godin wants Radio to Start Something

Seth Godin is a regular guest on this blog, and for good reason.  He's the author of many outstanding books including Tribes: We Need You to Lead Us, Linchpin: Are You Indispensable?, Purple Cow: Transform Your Business by Being Remarkable, and many others.  He is the author of the world’s most popular marketing blog.  He is a speaker, an innovator, a starter, and a shipper.  And his terrific new book is called Poke the Box.I have talked with Seth several times, and this is one of our most important conversations about radio.  Although I have boiled down our conversation in the transcript … [Read more...]

peter_guber
03/01

Tell to Win: Peter Guber on Story and Radio

Peter Guber is the former chairman and CEO of Sony Pictures and currently heads the Mandalay Entertainment Group which presents hit films such as The Kids Are All Right and recently partnered in acquiring the NBA’s Golden State Warriors.  Among the award-winning films Guber has produced or executive produced are Midnight Express, Gorillas in the Mist, Batman, and Rain Man.  Peter is the author of a great new best-selling book called Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. As Peter writes: “Move listeners’ hearts and their feet and wallets will … [Read more...]

Content_Rules_book_-668x398
01/26

How to Create Killer Content Online

Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is also the co-author of a fabulous new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series).In the conversation below (click the video), Ann and I talk about the special opportunities for broadcasters in a world where Content is King.[iframe http://player.vimeo.com/video/18569050?title=0&byline=0&portrait=0 500 281]Prefer … [Read more...]

HEIDI_FRANK_FINAL-LR
01/24

Be Like Heidi and Frank – (Radio and) Internet Stars

Formerly top-rated LA radio stars Heidi and Frank have taken their show to the world via the Internet.  How's that working for them?  Quite well, thank you.Take a look at these statistics:After Hours, the weekly audio podcast starring them, was named to the "Rewind 2010: Best Podcasts" year-end showcase of the iTunes Store’s best podcasts of 2010.Last November, Heidi and Frank became the #1 paid subscriber-supported Internet TV show in America. With more than 6,500 paid subscribers viewing the show online a total of 200,000 hours over its first eight weeks, they are pioneering the … [Read more...]

joekennedy
01/13

Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 2)

This is part two of my two-part conversation with Pandora CEO Joe Kennedy (you can find part one here).By far the best known player in the online radio field, Pandora has now topped 75 million registered users.  And with its introduction into Detroit's auto cycle the obvious question is:  How high is up?Here are some of the questions Joe and I address in this conversation:Just how customized is Pandora's advertising? How critical is that initial registration in providing value to advertisers? How much of the advertising is national, regional, and local? What can terrestrial … [Read more...]

pandora_logo
01/12

Pandora Today and Tomorrow – Pandora CEO Joe Kennedy (Part 1)

The week after online radio leader Pandora announces a slew of new automaker deals and releases news that they have topped 75 million registered users it's time to ask the question:  Where do they go from here?I sat down with Pandora CEO Joe Kennedy for a very special two-part conversation (watch for part 2 tomorrow).Here are some of the questions we discussed in today's chat:How is Pandora in cars going to roll out and what will it mean to consumers? How important is ease of use and what is "mean time to music"? In cars, how often do consumers use Pandora and what needs does … [Read more...]

Online-Radio
12/13

The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino

Does radio have a future in the world of online radio?Or is this a future that belongs to the pure-plays - the Pandoras and the Slackers?I sat down with Triton Media COO Mike Agovino to discuss the transforming economics of online radio.  Triton, whose clients include both radio and pure-plays, is in a unique position to see the online radio landscape in its entirety, and what Mike sees is good news for broadcasters.In this conversation, Mike covers both the cost and the revenue side of the online radio equation.  He talks about the "oppressive" licensing fees now forced on any … [Read more...]

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