Category: Interviews

winsor
09/07

Ad Guru John Winsor says Radio Needs a New Business Model

John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation and Baked In: Creating Products and Businesses That Market Themselves, one of my favorite books of 2010 co-authored with legendary ad-man Alex Bogusky. I talked with John about how a top ad agency CEO sees radio today and tomorrow, and what it takes for radio to "bake in" the ingredients essential to a healthy future. Watch this: [iframe http://player.vimeo.com/video/28558705?title=0&byline=0&portrait=0 500 … [Read more...]

beyondpowerfulradio
08/17

Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 2

I'm a firm believer in the notion that what's between what used to be called "records" is what's most important for radio's future over the air. That means "personality." And nobody knows more about bringing the best out of a personality than Consultant and Talent Coach Valerie Geller, whose new book, Beyond Powerful Radio is available now. In this final chapter of my two-part conversation with Valerie we discuss: Is great radio talent born or made? How do you discover new talent - how do you know it when you find it? How do you nurture talent? Why doesn't talent get more … [Read more...]

BPRmontage
08/11

Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 1

Personality is central to radio's advantage over other media now and into the future. So how can you find (and be) a better one? Those answers and more are in Consultant and Talent Coach Valerie Geller's new book, Beyond Powerful Radio (at Amazon here). In part one of my two-part conversation with Valerie we discuss: How do you create powerful radio via compelling personality? How do you avoid being boring? What are listeners really interested in? What are the most common mistakes the talent makes? What's the first thing an on-air talent should do to improve? Watch … [Read more...]

podcast
07/28

Our Podcasts are a Mess – Here’s how to Make Them Better

Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it's most analogous to what we do on the air, but we don't focus much on the function of people searching for audio content they want and consuming it on their own timetable.  Whether we call this "podcasting" or something else, it doesn't matter.  It remains something that many stations do, but very few do particularly well. Why do so many stations do this so poorly?  Because they don't know what it takes to do it well.  They don't know the best … [Read more...]

Book-Thumb
07/12

How Social Media can help build a Massively Big Audience

Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media strategy sites. Michael also is the author of a great new book called Launch: How to Quickly Propel Your Business Beyond the Competition (see the book's official site here).  Needless to say, Michael is also a radio listener and has lots to say about the intersection of radio and social media. Watch this video for our full unedited conversation [iframe http://player.vimeo.com/video/25320497?title=0&byline=0&portrait=0 500 281] Prefer audio? … [Read more...]

cscape
06/15

Radio Must be an “Entertainment Experience”

Larry Kramer is the author of C-Scape: Conquer the Forces Changing Business Today. Larry is the founder and former CEO of CBS MarketWatch and also the first president of CBS Digital.  We talked at length about the challenges media in general - and radio in particular - face amidst a torrent of change. Watch this video and see Larry's answers for Radio. [iframe http://player.vimeo.com/video/22124853?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You … [Read more...]

findthe9
05/10

From Radio Promotion to Talk of the Town

When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er... US ?3.3, who "lost the 9" in their station name and are on a hunt to recover it with the help of the Ft. Wayne community. This is a story, not simply a promotion. And one which invites interest and participation (what the digital folks call "engagement") from thousands of listeners. It is a campaign woven across every platform, even including some very clever videos modeled after a certain NBC TV show set in an office. Here's a recent … [Read more...]

moneytree
05/03

Strategies to Monetize Your Digital Assets Now

What is it going to take for the radio industry to profit from its digital potential? That's the topic I took up with Brian Benedik, president of Katz 360. Are broadcasters structured the right way to make this happen (I think they're not)?  Are we committed enough to digital programs, or do we strangle them before giving them the chances they need?  Just how big is the digital opportunity in terms of real dollars?  And how much of that opportunity will come from your local market? Check out this video for those answers and more. [iframe … [Read more...]

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