Category: Interviews

podcast
07/28

Our Podcasts are a Mess – Here’s how to Make Them Better

Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it's most analogous to what we do on the air, but we don't focus much on the function of people searching for audio content they want and consuming it on their own timetable.  Whether we call this "podcasting" or something else, it doesn't matter.  It remains something that many stations do, but very few do particularly well. Why do so many stations do this so poorly?  Because they don't know what it takes to do it well.  They don't know the best … [Read more...]

Book-Thumb
07/12

How Social Media can help build a Massively Big Audience

Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media strategy sites. Michael also is the author of a great new book called Launch: How to Quickly Propel Your Business Beyond the Competition (see the book's official site here).  Needless to say, Michael is also a radio listener and has lots to say about the intersection of radio and social media. Watch this video for our full unedited conversation [iframe http://player.vimeo.com/video/25320497?title=0&byline=0&portrait=0 500 281] Prefer audio? … [Read more...]

cscape
06/15

Radio Must be an “Entertainment Experience”

Larry Kramer is the author of C-Scape: Conquer the Forces Changing Business Today. Larry is the founder and former CEO of CBS MarketWatch and also the first president of CBS Digital.  We talked at length about the challenges media in general - and radio in particular - face amidst a torrent of change. Watch this video and see Larry's answers for Radio. [iframe http://player.vimeo.com/video/22124853?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You … [Read more...]

findthe9
05/10

From Radio Promotion to Talk of the Town

When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er... US ?3.3, who "lost the 9" in their station name and are on a hunt to recover it with the help of the Ft. Wayne community. This is a story, not simply a promotion. And one which invites interest and participation (what the digital folks call "engagement") from thousands of listeners. It is a campaign woven across every platform, even including some very clever videos modeled after a certain NBC TV show set in an office. Here's a recent … [Read more...]

moneytree
05/03

Strategies to Monetize Your Digital Assets Now

What is it going to take for the radio industry to profit from its digital potential? That's the topic I took up with Brian Benedik, president of Katz 360. Are broadcasters structured the right way to make this happen (I think they're not)?  Are we committed enough to digital programs, or do we strangle them before giving them the chances they need?  Just how big is the digital opportunity in terms of real dollars?  And how much of that opportunity will come from your local market? Check out this video for those answers and more. [iframe … [Read more...]

trust1
04/12

Online Radio just became More Legit

Last week the Media Rating Council bestowed their accreditation on Triton Digital Media's (formerly AndoMedia's) measurement platform for online radio. That's equivalent to a "Good Housekeeping Seal of Approval" for Triton Digital's methodologies, procedures, and metrics.  And it bestows on the whole category of online radio more of the measurement credibility that traditional advertisers demand.  It will, in other words, help to open the advertising floodgates. I spoke with Rob Favre, Triton Digital's Chief Compliance Officer and GM of Data and Analytics, about this news and what it … [Read more...]

TracyJohnsonMorningRadio
03/16

How to Transform your Morning Show into Superstars

Morning Show superstars are something almost every broadcaster wants and only a precious few have.  So how do you get from here to there?  How do transform a show from "good" to "great"? I can't think of anyone better suited to answer this question than Tracy Johnson. Tracy has a long history as a programmer, manager, talent coach and author of several books on developing radio talent.  His brand new book, Morning Radio Revisited: A Guide to Developing On-Air Superstars has just been published and it is a potent gem that every morning show, programmer, and manager should read and … [Read more...]

GuyKawasaki8
03/08

Guy Kawasaki knows how to make Radio Enchanting

Guy Kawasaki is one of the most widely read and respected voices on the digital frontier.  He’s an entrepreneur, marketing guru, one-time Apple chief evangelist, and author of ten books (most of which I have read), including his newest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Watch the video of our conversation here.  An abbreviated transcript is below, but the video is richer and funnier, too. [iframe http://player.vimeo.com/video/20749224?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: (You can subscribe to all the MRM video … [Read more...]

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