Category: Interviews

ishitagupta
11/05

Conquering Fear in Fast-Changing Times

In today's wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given that they are an inescapable part of the innovation process? How do we follow our passions and make a difference within our organizations in a time of such turbulent change while facing these fears head-on? That's why I talked to Ishita Gupta.  Ishita knows a thing or two about innovation and fear. She is founder of the terrific online magazine Fear.less and the head of Media and Hoopla for Seth Godin's Domino Project. Watch this short … [Read more...]

mad-men-amc-cast-photo
10/18

Is Cost-Per-Point the Enemy of Radio Innovation?

This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation company and works with major companies like Nordstrom, Time Warner, AOL, TED, and many more. Today we get deeper into the future of advertising on radio, and why the antiquated notion of media buying is an obstacle to innovation. What follows is a highly edited version of our chat.  Click below for Part 2 of the complete (and fascinating) interview. [iframe http://player.vimeo.com/video/29700541?title=0&byline=0&portrait=0 500 281] Prefer … [Read more...]

innovation
10/17

How to Innovate the Radio Experience

Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major companies like Nordstrom, Time Warner, AOL, TED, and many more. What happens when a specialist in brand experience and innovation looks under radio’s hood?  That's the question I set out to answer in this first of a two-part conversation (Part 2 will post tomorrow). Today we look at innovating the radio experience.  Tomorrow we get deeper into the future of advertising on radio, and why the antiquated notion of media buying is an obstacle to innovation. What … [Read more...]

jenniferferro
09/27

“We Don’t Feel Like We’re a Radio Station”

You can limit yourself by your delivery mechanism. That's the message from Jennifer Ferro, General Manager of LA's legendary non-commercial juggernaut KCRW. Quoting Jennifer: We have never thought of ourselves as a radio station. The radio is just the delivery device.  It's all the gooey stuff that we think up, create, and analyze that makes us what we are. And KCRW most recently illustrated this very concept in their groundbreaking iPad app, the Music Mine, developed in conjunction with PRX. Watch and listen to the way Jennifer describes the vision for KCRW, and recognize that she … [Read more...]

popartmics
09/21

The Future of Radio is Between (or instead of) the Songs

What's the future of radio? The answer is not "technology," although that's part of the answer.  The answer is to leverage what can't be easily duplicated by people who are much more knowledgeable about and committed to technology than you are. The future is between - or instead of - the songs. Southern Cross Austereo's extraordinarily bright and talented Craig Bruce talked with me about this very topic. We discuss: Are listeners less engaged in radio than they used to be? What will be the impact of pure-plays like Pandora or Spotify on radio? Why can't we find and nurture … [Read more...]

winsor
09/07

Ad Guru John Winsor says Radio Needs a New Business Model

John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation and Baked In: Creating Products and Businesses That Market Themselves, one of my favorite books of 2010 co-authored with legendary ad-man Alex Bogusky. I talked with John about how a top ad agency CEO sees radio today and tomorrow, and what it takes for radio to "bake in" the ingredients essential to a healthy future. Watch this: [iframe http://player.vimeo.com/video/28558705?title=0&byline=0&portrait=0 500 … [Read more...]

beyondpowerfulradio
08/17

Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 2

I'm a firm believer in the notion that what's between what used to be called "records" is what's most important for radio's future over the air. That means "personality." And nobody knows more about bringing the best out of a personality than Consultant and Talent Coach Valerie Geller, whose new book, Beyond Powerful Radio is available now. In this final chapter of my two-part conversation with Valerie we discuss: Is great radio talent born or made? How do you discover new talent - how do you know it when you find it? How do you nurture talent? Why doesn't talent get more … [Read more...]

BPRmontage
08/11

Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 1

Personality is central to radio's advantage over other media now and into the future. So how can you find (and be) a better one? Those answers and more are in Consultant and Talent Coach Valerie Geller's new book, Beyond Powerful Radio (at Amazon here). In part one of my two-part conversation with Valerie we discuss: How do you create powerful radio via compelling personality? How do you avoid being boring? What are listeners really interested in? What are the most common mistakes the talent makes? What's the first thing an on-air talent should do to improve? Watch … [Read more...]

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