Category: Interviews

findthe9
05/10

From Radio Promotion to Talk of the Town

When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er... US ?3.3, who "lost the 9" in their station name and are on a hunt to recover it with the help of the Ft. Wayne community. This is a story, not simply a promotion. And one which invites interest and participation (what the digital folks call "engagement") from thousands of listeners. It is a campaign woven across every platform, even including some very clever videos modeled after a certain NBC TV show set in an office. Here's a recent … [Read more...]

moneytree
05/03

Strategies to Monetize Your Digital Assets Now

What is it going to take for the radio industry to profit from its digital potential? That's the topic I took up with Brian Benedik, president of Katz 360. Are broadcasters structured the right way to make this happen (I think they're not)?  Are we committed enough to digital programs, or do we strangle them before giving them the chances they need?  Just how big is the digital opportunity in terms of real dollars?  And how much of that opportunity will come from your local market? Check out this video for those answers and more. [iframe … [Read more...]

trust1
04/12

Online Radio just became More Legit

Last week the Media Rating Council bestowed their accreditation on Triton Digital Media's (formerly AndoMedia's) measurement platform for online radio. That's equivalent to a "Good Housekeeping Seal of Approval" for Triton Digital's methodologies, procedures, and metrics.  And it bestows on the whole category of online radio more of the measurement credibility that traditional advertisers demand.  It will, in other words, help to open the advertising floodgates. I spoke with Rob Favre, Triton Digital's Chief Compliance Officer and GM of Data and Analytics, about this news and what it … [Read more...]

TracyJohnsonMorningRadio
03/16

How to Transform your Morning Show into Superstars

Morning Show superstars are something almost every broadcaster wants and only a precious few have.  So how do you get from here to there?  How do transform a show from "good" to "great"? I can't think of anyone better suited to answer this question than Tracy Johnson. Tracy has a long history as a programmer, manager, talent coach and author of several books on developing radio talent.  His brand new book, Morning Radio Revisited: A Guide to Developing On-Air Superstars has just been published and it is a potent gem that every morning show, programmer, and manager should read and … [Read more...]

GuyKawasaki8
03/08

Guy Kawasaki knows how to make Radio Enchanting

Guy Kawasaki is one of the most widely read and respected voices on the digital frontier.  He’s an entrepreneur, marketing guru, one-time Apple chief evangelist, and author of ten books (most of which I have read), including his newest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Watch the video of our conversation here.  An abbreviated transcript is below, but the video is richer and funnier, too. [iframe http://player.vimeo.com/video/20749224?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: (You can subscribe to all the MRM video … [Read more...]

sethgodinpic
03/02

Seth Godin wants Radio to Start Something

Seth Godin is a regular guest on this blog, and for good reason.  He's the author of many outstanding books including Tribes: We Need You to Lead Us, Linchpin: Are You Indispensable?, Purple Cow: Transform Your Business by Being Remarkable, and many others.  He is the author of the world’s most popular marketing blog.  He is a speaker, an innovator, a starter, and a shipper.  And his terrific new book is called Poke the Box. I have talked with Seth several times, and this is one of our most important conversations about radio.  Although I have boiled down our conversation in the transcript … [Read more...]

peter_guber
03/01

Tell to Win: Peter Guber on Story and Radio

Peter Guber is the former chairman and CEO of Sony Pictures and currently heads the Mandalay Entertainment Group which presents hit films such as The Kids Are All Right and recently partnered in acquiring the NBA’s Golden State Warriors.  Among the award-winning films Guber has produced or executive produced are Midnight Express, Gorillas in the Mist, Batman, and Rain Man.  Peter is the author of a great new best-selling book called Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. As Peter writes: “Move listeners’ hearts and their feet and wallets will … [Read more...]

Content_Rules_book_-668x398
01/26

How to Create Killer Content Online

Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is also the co-author of a fabulous new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series). In the conversation below (click the video), Ann and I talk about the special opportunities for broadcasters in a world where Content is King. [iframe http://player.vimeo.com/video/18569050?title=0&byline=0&portrait=0 500 281] Prefer … [Read more...]

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