Category: Interviews

absolute
02/21

Don’t Simulcast your On-Air and Online Radio Spots

Talk to many broadcasters and you'll hear a common refrain:  We wish we could simulcast our on-air spots with our online ones and bundle those impressions in one Arbitron number. Well, be careful what you wish for.AFTRA rules get in the way of simulcasting these spots on-air and online in the US, but in the UK there is no such restriction and broadcasters are free to simulcast spots or split them as they wish.  Historically, most have simulcasted. But now that is beginning to change.Clive Dickens has this piece of advice for any US broadcaster hoping to lump these spots … [Read more...]

JinxLogo
11/14

How to Build an Authentically Great Radio Brand

What is a "lifestyle brand"? A "lifestyle brand" is your radio brand.  Even if we too often perceive it as nothing more than a "playlist with ornaments."  Twist the music mix, add some imaging and some liners, and voila!  Radio brand!Not so, says Sean Gailey, and he's one to know.Sean is "Creative Overlord" (don't you love that title?) of JINX, a clothing and lifestyle brand built around self-described "geeks and gamers."Sean spends every day balancing the growth of his brand with the core values on which that growth depends.  Watch the way he talks about the decisions he makes … [Read more...]

ishitagupta
11/05

Conquering Fear in Fast-Changing Times

In today's wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given that they are an inescapable part of the innovation process?How do we follow our passions and make a difference within our organizations in a time of such turbulent change while facing these fears head-on?That's why I talked to Ishita Gupta.  Ishita knows a thing or two about innovation and fear. She is founder of the terrific online magazine Fear.less and the head of Media and Hoopla for Seth Godin's Domino Project.Watch this short … [Read more...]

mad-men-amc-cast-photo
10/18

Is Cost-Per-Point the Enemy of Radio Innovation?

This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation company and works with major companies like Nordstrom, Time Warner, AOL, TED, and many more.Today we get deeper into the future of advertising on radio, and why the antiquated notion of media buying is an obstacle to innovation.What follows is a highly edited version of our chat.  Click below for Part 2 of the complete (and fascinating) interview.[iframe http://player.vimeo.com/video/29700541?title=0&byline=0&portrait=0 500 281]Prefer … [Read more...]

innovation
10/17

How to Innovate the Radio Experience

Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major companies like Nordstrom, Time Warner, AOL, TED, and many more.What happens when a specialist in brand experience and innovation looks under radio’s hood?  That's the question I set out to answer in this first of a two-part conversation (Part 2 will post tomorrow).Today we look at innovating the radio experience.  Tomorrow we get deeper into the future of advertising on radio, and why the antiquated notion of media buying is an obstacle to innovation.What … [Read more...]

jenniferferro
09/27

“We Don’t Feel Like We’re a Radio Station”

You can limit yourself by your delivery mechanism.That's the message from Jennifer Ferro, General Manager of LA's legendary non-commercial juggernaut KCRW.Quoting Jennifer: We have never thought of ourselves as a radio station. The radio is just the delivery device.  It's all the gooey stuff that we think up, create, and analyze that makes us what we are. And KCRW most recently illustrated this very concept in their groundbreaking iPad app, the Music Mine, developed in conjunction with PRX.Watch and listen to the way Jennifer describes the vision for KCRW, and recognize that she … [Read more...]

popartmics
09/21

The Future of Radio is Between (or instead of) the Songs

What's the future of radio?The answer is not "technology," although that's part of the answer.  The answer is to leverage what can't be easily duplicated by people who are much more knowledgeable about and committed to technology than you are.The future is between - or instead of - the songs.Southern Cross Austereo's extraordinarily bright and talented Craig Bruce talked with me about this very topic.We discuss:Are listeners less engaged in radio than they used to be? What will be the impact of pure-plays like Pandora or Spotify on radio? Why can't we find and nurture … [Read more...]

winsor
09/07

Ad Guru John Winsor says Radio Needs a New Business Model

John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation and Baked In: Creating Products and Businesses That Market Themselves, one of my favorite books of 2010 co-authored with legendary ad-man Alex Bogusky.I talked with John about how a top ad agency CEO sees radio today and tomorrow, and what it takes for radio to "bake in" the ingredients essential to a healthy future.Watch this:[iframe http://player.vimeo.com/video/28558705?title=0&byline=0&portrait=0 500 … [Read more...]

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