Category: Interviews

1294929434-beckspidey
07/09

Radio, Comic-Con, and the Future of Entertainment

Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this side of Oscar. What better excuse to talk to Rob Salkowitz, author of Comic-Con and the Business of Pop Culture. But it’s the book’s subtitle that has the most relevance for a media audience: "What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment." Comic-Con is a melting pot for media content and platforms. So what lessons should broadcasters take away from an event as likely to attract movie stars as … [Read more...]

jackiebambam
06/26

WMMR’s Bill Weston on Why Personalities Matter

Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance of personalities to radio's future? Watch or listen to 'MMR PD Bill Weston as he explains the critical value of talent in making connections with our listeners. Yield on that advantage at your peril, radio. "Personality is everything," says Bill. Watch: [iframe http://player.vimeo.com/video/44688097?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: Download mp3 (You can subscribe to all the MRM video … [Read more...]

Do or Die cover
06/21

Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2

This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective on the direction of advertising and marketing will have huge sway over radio’s future. Read this. And share it with your peers. What follows is an abbreviated transcript of our chat....Part 2... What’s the best way for someone in the media business who wants to put … [Read more...]

Clark-Kokich-color-1200x800
06/20

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective on the direction of advertising and marketing will have huge sway over radio’s future. Watch this. And share it with your peers. Watch: [iframe http://player.vimeo.com/video/43642423?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: Download … [Read more...]

michaelrobertson
06/04

Radio is “Almost Invisible” to the Internet

Michael Robertson is best known as the founder of digital music pioneer MP3.com, but today he has an exciting new project, DAR.FM, that promises to transform the relationship radio fans have with their favorite radio content by enabling a “virtual DVR” for your favorite shows. Michael is uniquely positioned to evaluate the cutting edge of technology and how it will impact radio across platforms, across devices, and even on the open road. Watch: [iframe http://player.vimeo.com/video/43270943?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: Download … [Read more...]

andrearussett
05/21

Radio Hires the Internet Star

What's the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an industry trade? Is it to hire or voice-track a good-enough talent from another market where that talent's awareness in this market is zero? You could steal somebody from across the street. Or you could do what Phil Becker did. Phil went to the Internet. But he didn't recruit just anybody.  He went for the locally-based YouTube talent who already has an audience and a following - over 250,000 YouTube subscribers and more ethan 100,000 … [Read more...]

npr
04/09

NPR’s New Ability to Power Streaming Monetization

NPR's recent deal with Triton Digital is more than a means of measuring webcast metrics.  It's also an important step in the direction of monetizing NPR's streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton's VP Digital, about what the new capabilities of NPR's streaming assets will mean to the the network and its affiliates alike: [iframe http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F42158391&show_artwork=true 500 166] Alternate version: Download mp3 In … [Read more...]

yourday
03/28

Dan Mason – “What Differentiates Radio is what Personalities Bring to the Table”

So is radio's future something that happens "between the songs" or across a variety of traditional and digital platforms? Dan Mason thinks the answer is "both," and of course, he's right. Dan is the president and CEO of CBS Radio and has great advice for any broadcaster trying to strike the balance between their on-air tradition and their digital future. What follows is an abbreviated transcript of our chat.  For the full conversation tune in to the video or the audio. Watch: [iframe http://player.vimeo.com/video/39074091?title=0&byline=0&portrait=0 500 281] Prefer … [Read more...]

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