Category: Interviews


Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective on the direction of advertising and marketing will have huge sway over radio’s future. Watch this. And share it with your peers. Watch: [iframe 500 281] Prefer audio?  Try this: Download … [Read more...]


Radio is “Almost Invisible” to the Internet

Michael Robertson is best known as the founder of digital music pioneer, but today he has an exciting new project, DAR.FM, that promises to transform the relationship radio fans have with their favorite radio content by enabling a “virtual DVR” for your favorite shows. Michael is uniquely positioned to evaluate the cutting edge of technology and how it will impact radio across platforms, across devices, and even on the open road. Watch: [iframe 500 281] Prefer audio?  Try this: Download … [Read more...]


Radio Hires the Internet Star

What's the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an industry trade? Is it to hire or voice-track a good-enough talent from another market where that talent's awareness in this market is zero? You could steal somebody from across the street. Or you could do what Phil Becker did. Phil went to the Internet. But he didn't recruit just anybody.  He went for the locally-based YouTube talent who already has an audience and a following - over 250,000 YouTube subscribers and more ethan 100,000 … [Read more...]


NPR’s New Ability to Power Streaming Monetization

NPR's recent deal with Triton Digital is more than a means of measuring webcast metrics.  It's also an important step in the direction of monetizing NPR's streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton's VP Digital, about what the new capabilities of NPR's streaming assets will mean to the the network and its affiliates alike: [iframe 500 166] Alternate version: Download mp3 In … [Read more...]


Dan Mason – “What Differentiates Radio is what Personalities Bring to the Table”

So is radio's future something that happens "between the songs" or across a variety of traditional and digital platforms? Dan Mason thinks the answer is "both," and of course, he's right. Dan is the president and CEO of CBS Radio and has great advice for any broadcaster trying to strike the balance between their on-air tradition and their digital future. What follows is an abbreviated transcript of our chat.  For the full conversation tune in to the video or the audio. Watch: [iframe 500 281] Prefer … [Read more...]


Can Your AM Station Earn 20X More Than Average?

Barry Leffler says you can. Barry is CEO of WCHL in Chapel Hill, NC, and, WCHL's community-oriented site which is exploding in revenue and earning WCHL roughly twenty-times what a typical AM station might earn in digital as a percentage of total revenue. How does Barry do it? And how can you? Those are the questions we cover in this important conversation. Watch: [iframe 500 281] Prefer audio?  Try this: Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get … [Read more...]


Don’t Simulcast your On-Air and Online Radio Spots

Talk to many broadcasters and you'll hear a common refrain:  We wish we could simulcast our on-air spots with our online ones and bundle those impressions in one Arbitron number. Well, be careful what you wish for. AFTRA rules get in the way of simulcasting these spots on-air and online in the US, but in the UK there is no such restriction and broadcasters are free to simulcast spots or split them as they wish.  Historically, most have simulcasted. But now that is beginning to change. Clive Dickens has this piece of advice for any US broadcaster hoping to lump these spots … [Read more...]


How to Build an Authentically Great Radio Brand

What is a "lifestyle brand"? A "lifestyle brand" is your radio brand.  Even if we too often perceive it as nothing more than a "playlist with ornaments."  Twist the music mix, add some imaging and some liners, and voila!  Radio brand! Not so, says Sean Gailey, and he's one to know. Sean is "Creative Overlord" (don't you love that title?) of JINX, a clothing and lifestyle brand built around self-described "geeks and gamers." Sean spends every day balancing the growth of his brand with the core values on which that growth depends.  Watch the way he talks about the decisions he makes … [Read more...]

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