Category: Interviews

05/24

Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2

Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy” radio, for example, they “invest” in it), and he has strong feelings on radio’s place in the mediasphere. If you read no other part of this interview, skip to the last few paragraphs. This is Part 2 of our conversation. Find Part 1 here. Watch the video of our conversation or check out the highly abbreviated transcript below. [iframe http://player.vimeo.com/video/66261548?title=0&byline=0&portrait=0 500 281] Prefer audio? Try … [Read more...]

05/23

We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part 1

Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy” radio, for example, they “invest” in it), and he has strong feelings on radio’s place in the mediasphere. If you read no other part of this interview, skip to the last few paragraphs. This is Part 1 of our conversation. Part 2 posts tomorrow. Watch the video of our conversation or check out the highly abbreviated transcript below. [iframe http://player.vimeo.com/video/66261549?title=0&byline=0&portrait=0 500 281] Prefer audio? Try … [Read more...]

05/09

“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2

This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about his new book, The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe. Watch the complete Q&A here, or skip to Part 2 of the abbreviated transcript below. If consumer desire precedes interest, how does the marketer effectively tap in to those desires? Well you can only move people slowly. You start with what peoples’ beliefs and desires … [Read more...]

05/08

“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, Part 1

Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on branding and marketing. He is one of the brightest minds in any business, and his latest book is his best yet: The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe. Watch the complete Q&A or skip to Part 1 of the abbreviated transcript below. Part 2 will post tomorrow. [iframe … [Read more...]

01/15

Impact Your Radio Audience the Dragonfly Way

Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A serial tech marketer and entrepreneur, Andy is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing and customer strategy. Watch the complete Q&A or skip to the abbreviated transcript below: [iframe http://player.vimeo.com/video/54989628?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try … [Read more...]

01/09

Dave Ramsey on the Future of Radio’s Business Model

As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness - how should broadcasters adapt? That’s the question I put to Dave Ramsey, host of the nationally syndicated Dave Ramsey Show, which is heard on more than 500 radio stations throughout the US and Canada. Dave’s also an author, television host, and speaker. Listen to our full conversation - it's a must-hear if you're on radio's business side: [iframe … [Read more...]

12/11

Will Radio be Good to Great to Gone?

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new book called Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, a memoir of the lessons he learned from the failure of Circuit City that can apply to any industry, including radio. This is some of the best advice you’ll ever hear from someone who knows the terrain. Below is an abbreviated transcript of our conversation.  For the full impact, watch this video or listen to the audio: [iframe … [Read more...]

11/19

What Happens when you Focus on “Fans”?

"Fans, not just Listeners." That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia's leading media and entertainment company. What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform structure and asking different questions yields some impressive new outcomes. Watch this short conversation with Sam Cavanaugh, a National Executive Producer for SCA as he outlines how those questions can significantly change both … [Read more...]

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