Category: Interviews


Impact Your Radio Audience the Dragonfly Way

Andy Smith is the co-author of a fabulous new book called The Dragonfly Effect, a book about using social media to drive social change. A serial tech marketer and entrepreneur, Andy is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing and customer strategy. Watch the complete Q&A or skip to the abbreviated transcript below: [iframe 500 281] Prefer audio?  Try this: Download mp3 (You can subscribe to all the MRM video and audio … [Read more...]


Dave Ramsey on the Future of Radio’s Business Model

As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness - how should broadcasters adapt? That’s the question I put to Dave Ramsey, host of the nationally syndicated Dave Ramsey Show, which is heard on more than 500 radio stations throughout the US and Canada. Dave’s also an author, television host, and speaker. Listen to our full conversation - it's a must-hear if you're on radio's business side: [iframe … [Read more...]


Will Radio be Good to Great to Gone?

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new book called Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, a memoir of the lessons he learned from the failure of Circuit City that can apply to any industry, including radio. This is some of the best advice you’ll ever hear from someone who knows the terrain. Below is an abbreviated transcript of our conversation.  For the full impact, watch this video or listen to the audio: [iframe … [Read more...]

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What Happens when you Focus on “Fans”?

"Fans, not just Listeners." That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia's leading media and entertainment company. What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform structure and asking different questions yields some impressive new outcomes. Watch this short conversation with Sam Cavanaugh, a National Executive Producer for SCA as he outlines how those questions can significantly change both … [Read more...]


Radio’s Future requires Innovation

When it comes to radio's future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former Executive VP of Programming and Marketing at Dial Global. Beau argues that your radio brand needs to be loved, not simply liked - on Facebook or anywhere else. That requires a new awareness for relevance and a bias for innovation. This is not optional! Further, says Beau, Radio needs to make deeper emotional connections. "No more hollow slogans!" From my perspective, the more the world is full of choices and the more convenient and ubiquitous … [Read more...]


Socializing your Radio Platform

Radio has been (incorrectly) referred to as the "original social network."  But if it's so social, then why are our platforms so stridently and utterly non-social? It doesn't have to be that way. Just ask Elliott Hurst.  He's the CEO of SoCast SRM, a company dedicated to transforming radio's relationship with its audiences by socializing the experience across digital platforms. Watch the overview of what SoCast does in my Q&A with Elliott below (make sure to click the "expand" icon in the lower-right-hand corner of the video). What I find most interesting is the ability of the … [Read more...]


Radio, Comic-Con, and the Future of Entertainment

Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this side of Oscar. What better excuse to talk to Rob Salkowitz, author of Comic-Con and the Business of Pop Culture. But it’s the book’s subtitle that has the most relevance for a media audience: "What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment." Comic-Con is a melting pot for media content and platforms. So what lessons should broadcasters take away from an event as likely to attract movie stars as … [Read more...]


WMMR’s Bill Weston on Why Personalities Matter

Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance of personalities to radio's future? Watch or listen to 'MMR PD Bill Weston as he explains the critical value of talent in making connections with our listeners. Yield on that advantage at your peril, radio. "Personality is everything," says Bill. Watch: [iframe 500 281] Prefer audio?  Try this: Download mp3 (You can subscribe to all the MRM video … [Read more...]

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