Category: Interviews

xapplarge
06/19

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number - and repeat it four times? Don't you just love that? Or the ones that ask you to call a number and leave your email on the answering machine? Sounds efficient, doesn't it? Have you ever wished for an audio advertising experience that was more direct, more interactive, and didn't require new chips in your mobile phone or a pad and pen at the ready 24/7/365? XAPPmedia is one company looking to provide that interactive experience. I talked with Pat Higbie, XAPPmedia's CEO, who told me about the technology and demonstrated how … [Read more...]

guylistening
05/08

Radio: Monetizing Fans who Love You

It's not all about advertising, folks. Whether you're a podcaster, a broadcaster, or something in between, how can you extract revenue from your biggest fans, the folks who most want to give you money because they love you? That's the question I put to David Plotz, the Editor in Chief of Slate.com and a host of one of my very favorite podcasts, the Slate Political Gabfest. Slate is launching a new initiative called Slate Plus with lots of lessons to teach. We talked about that and about Slate's podcasting strategy. What follows is a highly edited transcript of our chat. For the full … [Read more...]

futureofradio
04/22

The Internet Radio Revolution has Arrived

Everybody wants to know what's just over the horizon for radio. That's why I talked with BIA/Kelsey's Managing Director Rick Ducey about their new report, "The Internet Radio Revolution Has Arrived,” a fresh look at how platforms, services, audiences and advertisers are reinventing audio. (Lesson number one: Think "audio," not "radio.") "Radio has a strong future," says Rick, "but there are challenges." Digital will soon make up a third of media spend, Rick tells me, and for audio specifically, 21% of the overall audio advertising market will go to digital audio within the next four … [Read more...]

network1024
03/21

Why Talk Radio is “Mad as Hell”

Why is Talk Radio so angry? And does it remind you of anything? Particularly a certain classic film, released in 1976 and called Network? You know the one. With the scene featuring a waterlogged anchorman played by Peter Finch, desperately imploring his frustrated viewers to go to their windows, throw them open, and shout at the top of their lungs: "I'm as mad as hell, and I'm not going to take this anymore!" How is it that the satirical vision of screenwriter Paddy Chayefsky has so effectively "meddled with the primal forces of nature" not only in the TV and cable news business, but … [Read more...]

druckerquote
02/22

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call "podcasting" in it? Then watch this video. It's the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week. We cover a TON of ground in this conversation, including... How should Apple's iTunes Radio and Podcast app evolve? Why radio should consider podcasters to be their "farm team" A strategy for radio to monetize the most popular podcasts The unfortunate truth about radio's obsession with "local" Why "podcasting" is a … [Read more...]

clip1024
02/10

Clip Interactive: Making Your Radio Mobile App Better

If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact that the app is often little more than the audio stream with a fresh face. But is that all radio mobile apps should be? Clip Interactive doesn’t think so. Bill Freund is Clip’s EVP Chief Revenue Officer. What follows is an abbreviated transcript. For the full Q&A click the video image below. Prefer audio? Try this: [jwplayer mediaid="10561"] Download Audio (You can subscribe to all the MRM video and audio via iTunes and get the goodies … [Read more...]

lovemyradio
01/20

LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future

So what's ahead for the radio industry and the folks who work in it? That's one of the subjects of Borrell Associates' new report: The Future of Legacy Media. TUNE IN LIVE and watch Mark Ramsey talk with Gordon Borrell about this new report and its implications for the industry. It's Tuesday, January 21 at 10am PT / 1pm ET. Want to jump in and ask questions while the Q&A is LIVE? Go here to view and interact with us in Facebook in real time. Missed the live event or just want to sit back and watch? Then tune in during or after the live event and watch this … [Read more...]

hungergames2
01/13

And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professor Anita Elberse. I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you. Click here to listen to my interview: [jwplayer mediaid="10455"] Download Audio Or here for the … [Read more...]

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