NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton’s VP Digital, about what the new capabilities of NPR’s streaming assets will mean to the the network and its affiliates alike: Please upgrade your browser Alternate version: [Audio clip: view full post to…
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Dan Mason – “What Differentiates Radio is what Personalities Bring to the Table”
So is radio’s future something that happens “between the songs” or across a variety of traditional and digital platforms? Dan Mason thinks the answer is “both,” and of course, he’s right. Dan is the president and CEO of CBS Radio and has great advice for any broadcaster trying to strike the balance between their on-air tradition and their digital future. What follows is an abbreviated transcript of our chat. For the full conversation tune in to the video or the…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
