Category: Internet Radio

killthestream
09/14

Go Ahead – Kill Your Radio Stream

"Is it time to kill that clunky stream?" reads the headline in the Radio Ink piece.  It is an interview with the National Associate Director of SAG/AFTRA. First, the premise that a "clunky stream" is the norm, let alone the state of the art, is wrong. A clean stream is as close as some simple best practices available from the streaming provider of your choice.  A "clunky stream" is typically the result of station inattention, not technological insufficiency.Second, If you want to kill the stream, kill the stream and stop looking for rationalized excuses to do so. But be aware: Maybe … [Read more...]

debate
08/29

Radio’s Ridiculous Debate about Streaming – Part 1

The debate-of-the-week in the radio business is: What do we do to monetize our stream?  Do we simulcast what's on the air and throw it in as added (non) value, or do we treat the stream as an additional component in our brand arsenal and monetize it as such? Look, there's no magic in adding what amounts to a second distribution channel for the same content and running the same spots on it to sell it in bulk to agencies which like to buy in bulk and ratings companies that like to measure in bulk.  This is simply a process of clinging tenaciously to a business model that is ever-tougher to … [Read more...]

michaelrobertson
06/04

Radio is “Almost Invisible” to the Internet

Michael Robertson is best known as the founder of digital music pioneer MP3.com, but today he has an exciting new project, DAR.FM, that promises to transform the relationship radio fans have with their favorite radio content by enabling a “virtual DVR” for your favorite shows. Michael is uniquely positioned to evaluate the cutting edge of technology and how it will impact radio across platforms, across devices, and even on the open road.Watch:[iframe http://player.vimeo.com/video/43270943?title=0&byline=0&portrait=0 500 281]Prefer audio?  Try this:Download … [Read more...]

trend
05/08

Pandora: Internet Radio Growth coming from AM/FM

So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton's Mike Agovino.Joe also shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio.  These are stats that are not often publicized in the radio industry.Let's be frank:  Of course some Internet radio growth will come from radio. Maybe most of it will come from radio.  And it will not stop people from listening to the radio.  Rather, it will shave away quarter-hours from radio, just as every other entertainment distraction … [Read more...]

confused
04/30

A Chilling Measure of How Listeners see Pandora vs. Radio

A recent Jacobs Media research finding noted that 43% of Pandora users say the service should be considered "radio" while 49% say it should not. These stats should chill you.And that's not just because 43% is such a large number or that it comes from actual listeners.It's because the average listener should not care whether or not Pandora is classified as "radio," so the largest answer should be "don't know - because I've never even thought about it."  They should not be thinking about an issue like this because it's of concern primarily to the industry that owns the labels, not to … [Read more...]

register
04/16

Radio, Should You Register Your Listeners Online?

Registration of consumers on radio's web platforms is a hot topic at this week's NAB. In this video I lay out some of the key arguments as to why broadcasters should absolutely positively require registration in exchange for value (and yes, those last four words are key).We are in a world of registration.  Are you ready, able, and worthy to be part of it?Watch:[iframe http://player.vimeo.com/video/37375051?title=0&byline=0&portrait=0 500 281]Prefer audio?  Try this:Download mp3(You can subscribe to all the MRM video and audio via iTunes and get the goodies … [Read more...]

npr
04/09

NPR’s New Ability to Power Streaming Monetization

NPR's recent deal with Triton Digital is more than a means of measuring webcast metrics.  It's also an important step in the direction of monetizing NPR's streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton's VP Digital, about what the new capabilities of NPR's streaming assets will mean to the the network and its affiliates alike:[iframe http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F42158391&show_artwork=true 500 166]Alternate version:Download mp3In … [Read more...]

salesman
04/06

Surprise! Advertisers want Results and Tracking!

That's the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer.Much credit goes to Radio Ink for this post, because I have no doubt that they will receive oodles of complaint emails from broadcasters who presume that the secrets of accountability can be kept from their clients in a digital world.Well, they can't.From Radio Ink: William Feinstein is the President of Planet Honda in New Jersey. He was so impressed with the results and the trackability of his campaign with Pandora that he signed on for a year.Yesterday Feinstein pulled up his … [Read more...]

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