Category: Internet Radio

pandora
10/16

“The Number One Station is Pandora”

Any good radio research nowadays allows respondents to express what they listen to using the lines consumers draw, not the ones historically drawn by broadcasters. For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or service would you say is your favorite for music specifically? In one recent study in a large market among women who listen to Hit radio stations and are aged 15-34, the answer to this question was clear: The number one choice was Pandora. And it was ahead of #2 by no small … [Read more...]

lovethatradio
10/03

Are There Too Many Commercials on the Radio? Nope!

A friend told me how radio broadcasters at a recent conference emphasized the importance of minimizing commercial interruptions in online radio streams without mentioning the proverbial elephant in the room: What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots should, for the same reasons, be minimized in every place? Here’s my answer (and this may shock you): No. Three reasons: 1. Practical Reality On a purely practical basis, there is no way the radio industry is going to significantly trim … [Read more...]

newiphones1024
09/23

11 Million New Users to iTunes Radio – in One Weekend

That's the news from Apple: Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re Going Home” by Drake. A "Pandora killer"? Of course not. But does some of that listening come from Pandora? You bet. Does some come from other iTunes listening? You bet. Is some of that listening brand new - borrowed from nobody in the radio space? You bet. Is some of that listening stolen from radio? Absolutely. There's a slavish devotion among some in radio to research which asks respondents to dissect their … [Read more...]

confusion
09/19

Radio’s Auto Dashboard Strategy: We’ve Got It All Wrong

I wrote this originally for NetNewsCheck and it is excerpted here with their permission. Go here for the full article. In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker has described three “consumer Internet ‘white spaces’ yet to be reimagined.” One of these was the “ear” and another was the car. And she describes the latter as “largely untapped.” Naturally, broadcasters are in a tizzy because one industry’s white space is another industry’s breadbasket. Indeed, roughly two-thirds of radio listening occurs away from home, largely in autos. What to do? … [Read more...]

facecollage
09/18

Personalization is Everything

Another day, another opportunity for a radio broadcaster to argue that Pandora-style personalization is "only a feature." "Only a feature." What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized whatsoever. From my perspective, personalization is not "only a feature," it is the natural state of things. It is the essential feature that all consumers demand. Think about it. What is your wardrobe but a personalized selection? Look in your driveway - even if that car is the same model your neighbor has, it's … [Read more...]

itunesradiopres
09/15

4 Ways iTunes Radio Changes Everything

This post was originally published by PBS's MediaShift and is reprinted here with their permission. I wrote it shortly before last week's spate of Apple announcements. The launch of Apple’s iOS 7 signals more than a major upgrade to Apple’s mobile operating system. Embedded in its feature set is an alternative to every music-playing radio station and every online radio service – iTunes Radio. But is iTunes Radio just another choice for music, along with Pandora, Spotify, and the rest? Or is it something much bigger, something that changes everything? I think it’s the latter. First, … [Read more...]

allforone
09/08

The Two Critical Opposing Forces Shaping Radio’s Future

There are two critical and opposing forces shaping radio's future. I call them: "All for one" and "one for all." The traditional radio model is neither "all for one" nor "one for all." It's really "all for all," the idea that, however we define "all," it's the same "all" for everyone in the same linear sequence. It has to be that way because the traditional model is a slave to "reach," and being enslaved to reach in a linear platform like radio means you must make most of the people happy most of the time, assuming their options for greater satisfaction are severely … [Read more...]

tomconrad_pandora
07/15

What’s ahead for Pandora? CTO Tom Conrad talks to Mark Ramsey

Tom Conrad is the CTO of Pandora, and this conversation - from hivio 2013, the inaugural radio ideas festival - is the first public response of Pandora following Apple's introduction of iTunes Radio. Here are some of the questions I asked Tom: How has Apple’s introduction of iTunes Radio changed the calculus for Pandora? Are you personally surprised by how big Pandora has become? Why has Pandora become so big and not its many competitors? What’s your secret sauce? Are there any plans to add spoken work/talk content to the platform? Are there any plans to add local traffic, … [Read more...]

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