Apple is rumored to be launching a radio-like streaming service, and Bloomberg is missing the point. Yesterday, Bloomberg published a piece focused on Apple’s challenge to Pandora, yet it’s blind to the larger reality: Whatever targets a radio-like experience in mobile platforms (especially cars) and is advertising-supported is a significant challenge to ALL radio, not just the folks from Pandora. Especially if it flips a switch and on day one and has distribution across numerous widespread platforms the world over.…
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The Rise of “Radio as a Feature”
We are witnessing the dawn of a new age: The rise of radio as a feature. That means “radio” isn’t simply a media category run by media institutions. It is now a feature of other categories – a feature of brands themselves – brands which are capable of monetizing that feature in the same way traditional broadcasters do – with ads. This is another manifestation of one of my regular themes: Brands are now media. Brands are becoming “mediacized.” In…
More »Pandora, Lefsetz, and Common Sense
Every now and then I read something which is so totally off the wall it demands a thoughtful response. So it is with Bob Lefsetz’s recent screed on Pandora. Lefsetz, who is more a lightning rod than a beacon for insight, is a former music industry exec who has so many chips on his shoulder, his shoulders are virtually all-chip. WIRED described him thusly: “Blogger (and digital-era pamphleteer) Bob Lefsetz couldn’t make it in the music biz—until he started ranting…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
