Category: Internet Radio

aharadio
11/06

What’s the Future of Radio in the Connected Car?

What does the crystal ball predict about the future of the so-called "connected car" and radio's place in it? That was the purpose of my conversation with Toby Trevarthen, VP Monetization for Aha by Harman, a key provider of platforms and apps to automakers and the "connected" car. Here are two of the key questions I discussed with Toby: What will the auto dashboard look like in five years? What is the role of radio in the future of that dashboard? We talked about what's really on the horizon: a reimagining of the car and, more to the point, the time consumers spend in that car. … [Read more...]

listentochristmas
10/21

And Pandora’s Newest Client is…Radio!

Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that right. One is a Christian non-com that is pitching its Christmas programming in season - just click right through to the station! This is an incredibly elegant and (in hindsight) obvious tactic to meet the music-loving audience where they are for a unique programming proposition that's only a click away. A targeted message that, this station reports, produced more than adequate ROI. And, I might add, possibly a no-brainer for any station flipping to … [Read more...]

pandora
10/16

“The Number One Station is Pandora”

Any good radio research nowadays allows respondents to express what they listen to using the lines consumers draw, not the ones historically drawn by broadcasters. For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or service would you say is your favorite for music specifically? In one recent study in a large market among women who listen to Hit radio stations and are aged 15-34, the answer to this question was clear: The number one choice was Pandora. And it was ahead of #2 by no small … [Read more...]

lovethatradio
10/03

Are There Too Many Commercials on the Radio? Nope!

A friend told me how radio broadcasters at a recent conference emphasized the importance of minimizing commercial interruptions in online radio streams without mentioning the proverbial elephant in the room: What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots should, for the same reasons, be minimized in every place? Here’s my answer (and this may shock you): No. Three reasons: 1. Practical Reality On a purely practical basis, there is no way the radio industry is going to significantly trim … [Read more...]

newiphones1024
09/23

11 Million New Users to iTunes Radio – in One Weekend

That's the news from Apple: Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re Going Home” by Drake. A "Pandora killer"? Of course not. But does some of that listening come from Pandora? You bet. Does some come from other iTunes listening? You bet. Is some of that listening brand new - borrowed from nobody in the radio space? You bet. Is some of that listening stolen from radio? Absolutely. There's a slavish devotion among some in radio to research which asks respondents to dissect their … [Read more...]

confusion
09/19

Radio’s Auto Dashboard Strategy: We’ve Got It All Wrong

I wrote this originally for NetNewsCheck and it is excerpted here with their permission. Go here for the full article. In the race to exploit new digital opportunities, Kleiner Perkins partner Mary Meeker has described three “consumer Internet ‘white spaces’ yet to be reimagined.” One of these was the “ear” and another was the car. And she describes the latter as “largely untapped.” Naturally, broadcasters are in a tizzy because one industry’s white space is another industry’s breadbasket. Indeed, roughly two-thirds of radio listening occurs away from home, largely in autos. What to do? … [Read more...]

facecollage
09/18

Personalization is Everything

Another day, another opportunity for a radio broadcaster to argue that Pandora-style personalization is "only a feature." "Only a feature." What an odd phrase! Especially coming from an industry which too often works overtime to avoid anything personalized whatsoever. From my perspective, personalization is not "only a feature," it is the natural state of things. It is the essential feature that all consumers demand. Think about it. What is your wardrobe but a personalized selection? Look in your driveway - even if that car is the same model your neighbor has, it's … [Read more...]

itunesradiopres
09/15

4 Ways iTunes Radio Changes Everything

This post was originally published by PBS's MediaShift and is reprinted here with their permission. I wrote it shortly before last week's spate of Apple announcements. The launch of Apple’s iOS 7 signals more than a major upgrade to Apple’s mobile operating system. Embedded in its feature set is an alternative to every music-playing radio station and every online radio service – iTunes Radio. But is iTunes Radio just another choice for music, along with Pandora, Spotify, and the rest? Or is it something much bigger, something that changes everything? I think it’s the latter. First, … [Read more...]

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