Category: Internet Radio

xapplarge
06/19

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number - and repeat it four times? Don't you just love that? Or the ones that ask you to call a number and leave your email on the answering machine? Sounds efficient, doesn't it? Have you ever wished for an audio advertising experience that was more direct, more interactive, and didn't require new chips in your mobile phone or a pad and pen at the ready 24/7/365? XAPPmedia is one company looking to provide that interactive experience. I talked with Pat Higbie, XAPPmedia's CEO, who told me about the technology and demonstrated how … [Read more...]

hannitysmoking
05/14

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get credit for that. We know that WABC, at times, had well over 1.4 million people listening online. If we can’t get credit for that, then all the data that’s being put out there is just inaccurate. Then you add to that those people who listen to me on satellite. That’s unmeasured. If people listen … [Read more...]

futureofradio
04/22

The Internet Radio Revolution has Arrived

Everybody wants to know what's just over the horizon for radio. That's why I talked with BIA/Kelsey's Managing Director Rick Ducey about their new report, "The Internet Radio Revolution Has Arrived,” a fresh look at how platforms, services, audiences and advertisers are reinventing audio. (Lesson number one: Think "audio," not "radio.") "Radio has a strong future," says Rick, "but there are challenges." Digital will soon make up a third of media spend, Rick tells me, and for audio specifically, 21% of the overall audio advertising market will go to digital audio within the next four … [Read more...]

itsfree
04/21

Radio Listeners: Is “Free” All That Matters?

"When it comes to mobile devices, we need to remind listeners that radio is FREE - that its use does not sap so much precious battery energy and even more precious data plan bandwidth." So argue the folks I call the "freeks." These are the well intentioned folks in the radio industry who believe that listeners do not have their own best interests at heart. That listeners are, as a group, a bit dull-minded. Thus, listeners must be marketed at and advertised to in order to convince them of what they surely would be better off knowing: That free radio is better than any other radio-like … [Read more...]

legocrazy
04/16

Radio and the Future of Mobile Phones

In January, Google will reportedly release a "modular smartphone" in an attempt to disrupt market leaders Apple and Samsung. From Business Insider: Project Ara is Google’s attempt to make a mobile device where the major components, including the camera, speakers, GPS and other common features of modern smartphones, can be swapped out for new ones, mixing and matching modules to customise the phone to do what the user needs it to do. "Designed exclusively for 6 billion people," says the project site. While the jury is out on the future of this particular gadget, the lesson behind it is … [Read more...]

listening-to-phone
03/13

FM Chip in Cell Phones means More Radio Listening? Don’t Count on It

Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this study, so this post is intended more as observation than critique. I was troubled by only one chart and the headline drawn from that chart, which was widely trumpeted by the trades almost verbatim: “FM Tuner in Cell Phones Could Lead to Increased Listening among AM/FM Listeners.” But is that really what consumers are saying? Or is that just what we think they’re saying? The question: “If your cell phone had an FM radio tuner, would it lead … [Read more...]

too-many-ads
03/12

Hey Pandora, Watch That Commercial Load

There's this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of choice and variety. But I don't think so. I think it's much more about the comparatively clutter-free environment. That is, fewer spots. The "variety" argument: Everywhere we turn, it's clear that consumers favor hits. Even when he was onstage with me at hivio, the audio future festival last year, Pandora CTO Tom Conrad acknowledged that there is an equilibrium on each channel - that increasing "variety" past a certain point only invites consumers to … [Read more...]

applecarplay
03/03

What Apple’s CarPlay Means for Radio

By now you've heard about Apple's new CarPlay platform which is gearing up for battle with Google's Open Automotive Alliance, not to mention all the other platforms making a land grab for that whitest of spaces, the car dashboard. The Apple platform - coming soon - will only be available on a few new car models and will be integrated with only the newest iPhone models and features only a few non-Apple app partners (notably excluding Pandora). But this is how change comes, one innovation, one device, one new car model at a time. Here's a video that illustrates how the platform works on a … [Read more...]

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