Category: Insights

applecarplay
03/03

What Apple’s CarPlay Means for Radio

By now you've heard about Apple's new CarPlay platform which is gearing up for battle with Google's Open Automotive Alliance, not to mention all the other platforms making a land grab for that whitest of spaces, the car dashboard.The Apple platform - coming soon - will only be available on a few new car models and will be integrated with only the newest iPhone models and features only a few non-Apple app partners (notably excluding Pandora). But this is how change comes, one innovation, one device, one new car model at a time.Here's a video that illustrates how the platform works on a … [Read more...]

not-listening-1024
02/24

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine.Your radio station introduces a new morning show and you sit back and wait for the magic to happen.And you wait...and you wait.Still, the audience doesn't know them, doesn't care about them, or knows them and still doesn't care about them.Why is this happening?Six reasons:1. Because they're just not that goodIt's true! Radio managers are not famous for spotting and nurturing talent.And a corollary: Being good is hard!There's a reason why Howard Stern was fired all the way to the top. There's a reason why it's a safer bet to plug in Ryan … [Read more...]

druckerquote
02/22

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call "podcasting" in it?Then watch this video. It's the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week.We cover a TON of ground in this conversation, including...How should Apple's iTunes Radio and Podcast app evolve? Why radio should consider podcasters to be their "farm team" A strategy for radio to monetize the most popular podcasts The unfortunate truth about radio's obsession with "local" Why "podcasting" is a … [Read more...]

ronburgundy
02/13

Lessons for Your Radio Brand from Anchorman 2

Is your radio brand just a radio brand?This past holiday season one movie changed what it means to be a "movie," and there's a lesson wrapped up in that change for any radio brand, too.The movie was Anchorman 2, and the "change" is outlined in the Slideshare presentation below from Gary Vaynerchuk:Anchorman 2 Changed what it Means to Be a Movie from Gary Vaynerchuk To quote Gary:What makes this different is that they’re not just using pre-existing assets [and repurposing them across channels]. They’re taking a core asset (WILL FERRELL) and investing the time and money to … [Read more...]

fresh
02/08

“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn't quite the right fit, evidently, and he told me so. But then he asked a question I hadn't expected:"What else ya got?"Um, that's it, I'm afraid!I had one project in mind and that was the one I was pitching. It never even occurred to me to have some kind of ace in the hole - a backup project in the event that my A pitch went down in flames.I think this is a big problem in the radio space. We too often have one solution to every problem. We look over our shoulder to see what other broadcasters … [Read more...]

steveninshark
02/05

Hey Radio: “The Shark is Not Working”

JAWS is a classic movie not because of its shark but because its shark is hardly in the movie.Check out what the late producer Richard D. Zanuck told Rue Morgue about the shark that was, it seems, almost never working: Steven [Spielberg] and I have often looked back and said, “You know, if we had all the tools that we have today, we wouldn’t have made as good a picture” because we would have overdone the shark, if we could have just digitally done whatever we wanted. The irony…is that the shark was in the script in the first scene. But it wasn’t working. So it inspired Steven and the … [Read more...]

rewardgift
02/04

It’s Time to Rethink Rewards Programs

The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential to pay off with a stream of loyalty, usage, preference, ratings, and even brand evangelism. And that brings us to the idea of rewarding our fans so as to encourage their behavior and incite more just like it. But does that mean it's all about contesting? Or is that only the "opening act" of a strong and vibrant rewards program?This is a guest post by Dominick Milano, President of Publisher Development at Triton Digital. It's time for you to rethink … [Read more...]

IOSincar
02/03

Apple and Google Want the Car Dashboard – Now

Dear Radio Listeners:Apple and Google want you! Even (and perhaps especially) when you're in your car.Here's a video showing some of the navigation functionality of the "coming soon" iOS upgrade:But don't imagine that the functions will be limited to maps and directions.From 9to5Mac: iOS in the Car is a feature that allows customers to attach an iOS device to a compatible car center console via either wireless protocols or over a USB cable. An iOS interface for managing Maps, Messages, and Music appears on the car’s display. And the Daily Mail adds: ...the iOS in the Car … [Read more...]

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