Category: Insights

heartwithheadphones1024
05/29

Why Do Radio Personalities Exist?

It's not about how little you talk, it's about how much you say. Granted, the ratings generally show that less talk is better on music-oriented stations. Except, that is, when the talk is compelling and the person talking is someone listeners want to hear from. In other words, when the DJ is part of the brand rather than in the brand's way, he or she is as much a part of what listeners look forward to as any song. You become worth hearing when you have forged a relationship with listeners over time. Do you tell your friends to shut up while you're listening to music? Or do you hear … [Read more...]

magnetmoney
05/26

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the "big money" is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? "Yes." At least, that's the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which feeds its ecosystem. Better content, sold better - that's his answer. While I agree and routinely argue that radio professionals spend way too much time trying to sell what they have and way too little time trying to have what's worth … [Read more...]

gameofthrones1024
04/30

6 Lessons for Radio from Game of Thrones

There's a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers watched last Sunday night, topping the series' previous viewing record. There are at least 6 lessons for radio brands from Game of Thrones: 1. Build for Quality Yes, talent is expensive. Yes, great talent is greatly expensive. But nothing great happens without great source material and talented custodians of that material. At any point we have a choice: Make it good or make it cheap. The opportunities to do both at the same time are few and … [Read more...]

futureofradio
04/22

The Internet Radio Revolution has Arrived

Everybody wants to know what's just over the horizon for radio. That's why I talked with BIA/Kelsey's Managing Director Rick Ducey about their new report, "The Internet Radio Revolution Has Arrived,” a fresh look at how platforms, services, audiences and advertisers are reinventing audio. (Lesson number one: Think "audio," not "radio.") "Radio has a strong future," says Rick, "but there are challenges." Digital will soon make up a third of media spend, Rick tells me, and for audio specifically, 21% of the overall audio advertising market will go to digital audio within the next four … [Read more...]

legocrazy
04/16

Radio and the Future of Mobile Phones

In January, Google will reportedly release a "modular smartphone" in an attempt to disrupt market leaders Apple and Samsung. From Business Insider: Project Ara is Google’s attempt to make a mobile device where the major components, including the camera, speakers, GPS and other common features of modern smartphones, can be swapped out for new ones, mixing and matching modules to customise the phone to do what the user needs it to do. "Designed exclusively for 6 billion people," says the project site. While the jury is out on the future of this particular gadget, the lesson behind it is … [Read more...]

youngadults
04/09

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don't forget that target keeps moving. And it has profound implications for radio. Check out this chart from Business Insider via WSJ: This chart shows the changes in US demographics (age only) over the past six years. What you're looking at is a slight decline in the overall number of 25-54's (down 1.2%), a more sizable increase among 16-24's (up 3.7%) and a massive increase among those 55 and over - the folks who are traditionally of little to no interest to commercial radio broadcasters (up a huge 19%). That's just in the past six … [Read more...]

walkingdead
04/07

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they care about unless it's first easy to find and use. While it's certainly true that making anything easier to find and use promotes both discovery and use, is that even within radio's power in the new dash (unless we pay for that prime access)? In the auto context, radio is only a distribution … [Read more...]

shelf-space
04/06

Radio’s Spot on the New Dashboard – Time to Do a Deal?

This past week I had a conversation with someone knowledgeable in the auto technology space: "The dash is getting crowded and complicated," she argued, "and the harder to find a radio station is the less apt folks will be to listen to it." "But if the content is compelling enough, they will seek it out," I replied. "Ease of use trumps compelling content," she argued back. "It has to be easy to find and use first, and some of these new dashboards don't even have an FM/AM button." Now this is abjectly true: You can't listen to what you can't find. But what are the consequences of … [Read more...]

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