Category: Insights

legocrazy
04/16

Radio and the Future of Mobile Phones

In January, Google will reportedly release a "modular smartphone" in an attempt to disrupt market leaders Apple and Samsung. From Business Insider: Project Ara is Google’s attempt to make a mobile device where the major components, including the camera, speakers, GPS and other common features of modern smartphones, can be swapped out for new ones, mixing and matching modules to customise the phone to do what the user needs it to do. "Designed exclusively for 6 billion people," says the project site. While the jury is out on the future of this particular gadget, the lesson behind it is … [Read more...]

youngadults
04/09

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don't forget that target keeps moving. And it has profound implications for radio. Check out this chart from Business Insider via WSJ: This chart shows the changes in US demographics (age only) over the past six years. What you're looking at is a slight decline in the overall number of 25-54's (down 1.2%), a more sizable increase among 16-24's (up 3.7%) and a massive increase among those 55 and over - the folks who are traditionally of little to no interest to commercial radio broadcasters (up a huge 19%). That's just in the past six … [Read more...]

walkingdead
04/07

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they care about unless it's first easy to find and use. While it's certainly true that making anything easier to find and use promotes both discovery and use, is that even within radio's power in the new dash (unless we pay for that prime access)? In the auto context, radio is only a distribution … [Read more...]

shelf-space
04/06

Radio’s Spot on the New Dashboard – Time to Do a Deal?

This past week I had a conversation with someone knowledgeable in the auto technology space: "The dash is getting crowded and complicated," she argued, "and the harder to find a radio station is the less apt folks will be to listen to it." "But if the content is compelling enough, they will seek it out," I replied. "Ease of use trumps compelling content," she argued back. "It has to be easy to find and use first, and some of these new dashboards don't even have an FM/AM button." Now this is abjectly true: You can't listen to what you can't find. But what are the consequences of … [Read more...]

@midnight
04/05

Social Media for Radio the #ChrisHardwick Way

What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care? You should care because @midnight and its creator/host Chris Hardwick have cracked the code on how to use Twitter - and there's much you can learn from their strategy. Writes The Wrap: Hardwick's “@midnight” on Comedy Central – a half-hour comedy/talk/game show hybrid that, as its name suggests, deals with all things internet and social media – is arguably the best series currently on television when it comes to harnessing social media buzz. The show … [Read more...]

ravingfans
03/27

Radio’s Missing Marketing Funnel

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend to lack a marketing funnel. What is a marketing funnel? It’s the process whereby consumers move from awareness and sampling of your station at the wide top to fan-ship and, in the case of public and non-commercial stations, financial support at the narrow … [Read more...]

jamesdean
03/04

Will Young People Grow Into the Radio “Habit”?

I had my ears wide open at the recent Country Radio Seminar, and I overheard some interesting things. One broadcaster told another how he was helping a local school launch their own online radio station, but he was hearing from some of the students that they “don’t see what the big deal is about radio.” Then he bemoaned the fact that his own kids don’t carry radios, preferring instead mobile devices “which won’t work in an emergency.” Another broadcaster asked me a great – and related - question: Will young people grow into the radio “habit”? Will they, in other words, become more … [Read more...]

applecarplay
03/03

What Apple’s CarPlay Means for Radio

By now you've heard about Apple's new CarPlay platform which is gearing up for battle with Google's Open Automotive Alliance, not to mention all the other platforms making a land grab for that whitest of spaces, the car dashboard. The Apple platform - coming soon - will only be available on a few new car models and will be integrated with only the newest iPhone models and features only a few non-Apple app partners (notably excluding Pandora). But this is how change comes, one innovation, one device, one new car model at a time. Here's a video that illustrates how the platform works on a … [Read more...]

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