Category: Insights

hdradiolarge
08/28

The Nail in HD Radio’s Coffin – And What It Means For You

From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio with CD player” is replaced by “AM/FM/SiriusXM radio with CD player.” No mention of HD. As for the Chevy Impala, no HD, and SiriusXM also appears to be missing. So is GM’s in-house OnStar – but there’s a visible reason for that. The GMAuthority … [Read more...]

cool_large
08/21

Why Chasing “Cool” for Radio is a Fool’s Errand

There's nothing less "cool" than a room full of 50-year-olds preaching the importance of making something "cool." And that happens all the time in the upper echelons of the radio industry, a place where the air must be thin enough to imagine that "cool" can be manufactured rather than earned. I'm reminded of a brainstorming meeting many years ago: The client had a station mascot, a character in their logo. Management was obsessed with making that character more "cool" to the younger end of the target audience. And how did he do that? By adding some Foster Grants, a guitar, and a Hawaiian … [Read more...]

disneylarge
08/15

Surprise! Radio Disney Doesn’t Need Radio!

So Disney sells of all of its Radio Disney station assets - 23 AM and 1 FM -  save for its LA flagship, which is evidently a content creation hub and not simply a means of distribution. ...and the radio industry goes wild! What does this mean? What is Disney signaling? Does this even matter? These are the questions that were on everyone's lips last week. But to me, the larger question is this: How come this took so long? Does anyone think Disney chief Bob Iger awakened one bright day in the summer of 2014 to discover that his army of primarily AM radio distribution points was not … [Read more...]

indiabig
08/06

Here’s Where Built-In Radio on Mobile Phones Would Win Big

Earlier this week I provided data and an argument to show why the NextRadio campaign to add an FM chip to mobile phones in the U.S. will be fruitless. But I hinted at an international scenario which might make much more sense for a form of this technology. Show me a market where everyone has mobile phones but not radios, and I'll show you a market made for radios built into mobile phones. So it is in many areas of the world where radios and the plugged-in electricity which drives them are scarce. Yet even in these remote regions people are connected by mobile phones. These are generally … [Read more...]

hamishandandylarge
07/31

Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!

The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a radio show. So says Southern Cross Austereo's Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent. There's a lot U.S. broadcasters can learn from Craig's keen comments and finely-tuned best practices, which he shared with all of us in his Q&A at hivio 2014, the audio future festival. Be forewarned: Not all of what he says about U.S. radio is complimentary. And you will particularly … [Read more...]

darrylparkslarge
07/18

Why Nothing Changes in Talk Radio

Today, I'm taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk radio. Hell. The diary markets coming in are bringing little joy. And many in the talk radio industry just sit back and continue on autopilot with the same hard line conservative narrative hour after hour, ignoring … [Read more...]

southparklarge
07/16

The Death of Distribution Channel Advantage

So I read with interest today this distribution-related tidbit from NTS MediaOnline: Cumulus Media-owned Westwood One has announced an agreement with NextRadio that will enable all U.S. radio stations to use advertising inventory to fund the industry’s payments to Sprint. Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can now meet their commitment by providing two minutes per station per day (Mon-Sun/ … [Read more...]

unbundle1024
07/15

Maybe You’re Thinking about Digital for Radio All Wrong

What do VC's look for when they invest in the startups which threaten mega-industries like radio? Marc Andreessen, VC and cofounder of Netscape, spelled out the formula in an HBR Ideacast episode with his former partner Jim Barksdale. Here's what Andreessen and investors like him look for: A large incumbent... In an established industry... With a bundled product or service offering... In the presence of underlying technology change... Where there's an idea for an unbundled version of the product or service the customer might prefer more than the incumbent version... And an … [Read more...]

* = required field

Dive Into The Blog