Category: FM on Mobile Phones

Online-Radio
12/13

The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino

Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays - the Pandoras and the Slackers? I sat down with Triton Media COO Mike Agovino to discuss the transforming economics of online radio.  Triton, whose clients include both radio and pure-plays, is in a unique position to see the online radio landscape in its entirety, and what Mike sees is good news for broadcasters. In this conversation, Mike covers both the cost and the revenue side of the online radio equation.  He talks about the "oppressive" licensing fees now forced on any … [Read more...]

look for phone with fm radio
11/29

Do Consumers REALLY want FM chips on Mobile Phones?

All other things equal, the best way to assess future behavior is to look to past behavior.  That is, rather than ask consumers what they might do tomorrow, ask them what they actually did yesterday.  This gives you behavioral data rather than simply attitudinal data, and it allows people to tell you what they actually do rather than what they think you might want to hear. For example, much discussion has swirled around the presumed appetite in the US for FM chips on mobile phones.  Note that I am not talking about the appetite for radio content via downloadable apps on mobile phones, but … [Read more...]

Apple iPhone
11/09

Wake up, Radio, to the Mobile Challenge

I've been pondering this question: Which way would consumers prefer to listen to the radio on their mobile devices, over the Internet or via an FM receiver built in? We have seen answers to questions like this before (and I have some mobile phone/radio research answers to give you in the next few days that will make some people very unhappy), but the more I look at the question the more I think it's exactly the wrong one to ask. This question assumes a number of things. First, it assumes that "radio" means one thing.  Does radio also mean Pandora?  It should. Second, it assumes … [Read more...]

bayberry
11/08

12 Satisfying Seconds of Advertising

So I'm listening to Pandora on my home audio/TV system via my Blu-Ray DVD player. I was tuned in for about an hour as I read a book, listening to my custom-made Holiday music channel (lest you think I'm seasonally appropriate, I am that guy who listens to this kind of stuff all year long.  Yes, I am that guy). After about thirty minutes, I heard and saw my first ad.  It was for Glade's Winter Collection, a line of products designed with the Holiday consumer in mind and in its bullseye.  The spot ran for 12 seconds.  It was matched to the tone of the channel, matched to the visual "album … [Read more...]

vegas_gambling
10/25

Radio is about to Make a Very Bad Bet

Theoretically it makes all the sense in the world: The labels want higher licensing fees from radio?  Fine, then radio wants a faster and easier path between its past and its future. Sounds good - assuming radio has any sense whatsoever as to where its future lies.  Unfortunately, recent history has indicated that nothing could be further from the truth. From Radio Ink: Under the terms approved by the Radio Board, broadcast stations that play music would pay between .25 percent and 1 percent of net revenues. A law requiring cellphones to include a radio chip -- with an "acceptable … [Read more...]

verizon_rule_the_air
10/19

Now who Rules the Air?

Hint:  It's not Verizon. A picture is worth more than a thousand words. There's nothing "hot" about this air. As an industry we need to get our heads around this one critical truth: The torch has been passed.  The baton is no longer in your hand.  You are not in control. You don't rule the air.  You are merely the custodian for whatever attention the rulers of the air choose to give you. Now and forevermore. … [Read more...]

wave goodbye
10/13

Is Radio Waving its Future Goodbye?

From Bloomberg: By early next year, Ford Motor Co. will be shipping Fiesta cars with software that operates Pandora via voice controls. Daimler AG’s Mercedes-Benz is promoting the radio service in vehicles, and Pioneer Electronics sells car stereos that include Pandora. The advantage of Pandora is marketers can target users based on age, gender, home ZIP code and musical taste, letting them deliver more relevant ads than what’s possible on regular radio, said Scott Kelly, digital marketing manager at Ford, which is also advertising on Pandora. “It’s very intimate,” Kelly said in an … [Read more...]

Steve-Jobs-006
10/10

WHY there’s an “App for That”

The best argument for why you - or your clients, for that matter - could benefit from their own branded app is not "because everyone seems to have one" or "because my competitor has one." Nor is it because "I have to get my stream on a mobile device." The best argument is because mobile devices and the applications which power their potentialities are central to the experience of consumers, especially the younger ones who have never known a world without them. And that argument is well-framed in this presentation from Marta Kagan. But keep this in mind:  It's not about being on … [Read more...]

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