Category: FM on Mobile Phones

No More Radios in Cars.001
03/13

Radios Ripped from New Cars? “Not So Fast,” say Consumers

You can climb down from the ceiling now, Mr. Broadcaster - it turns out new cars will feature FM/AM radios built-in for the foreseeable future (although certainly not forever). The logic of this should be obvious to us all, but particularly obvious for anyone who bothers to talk with consumers. And I did. Between March 9 and March 10 2013, I fielded a random, balanced, national online study of 1,000 consumers and asked how they feel about those radios in their cars - and how they'd feel if they disappeared. Each chart shows five rating points, from "DISAGREE" to "AGREE." First … [Read more...]

Sprint on FM Radio
01/14

As Long As FM Radio is on Sprint Phones….

Last week one of the radio industry's big headlines was the preliminary deal struck between Sprint and various players in radio to provide over-the-air FM on Sprint devices via the Emmis/HD Radio NextRadio platform.  I haven't seen much thoughtful analysis on this yet, so here goes nothing. On the surface, this is good news.  After all, it means more ways for listeners to listen to the stations they love and more ways to interact with those stations. Looking deeper, however, we need to keep this announcement in perspective. Consider these apparent facts: Although details on "what's … [Read more...]

radiophone
08/09

FM on Mobile Phones? Be Careful what you Wish For

What's the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated FM chip?  Is it, in other words, to expand the limits of existing technology to cover new gadgets which are built fundamentally on newer and more interactive and personal technology?  Is it to turn a mobile phone into the same kind of radio that sits on your nightstand? No, no, a thousand times, no. Wild projections flutter about the radio industry regarding the consequences of FM chips in mobile phones - "30 percent more listeners," goes one. … [Read more...]

mobilephones
05/09

Do People Really REALLY want FM on their Mobile Phones?

Another study from NAB has been issued which supports the notion that consumers want FM on their mobile phones. And, like all studies about what people WILL do rather than what they HAVE DONE in the past, it's flawed. You can ask people what they value and what they have done and they will give you an answer that represents their best frame on reality. But ask them what they intend to have for breakfast tomorrow morning if the moon is in the seventh house and Jupiter aligns with Mars, and their answer will be far less predictive of actual behavior. The NAB study asked some interesting … [Read more...]

iphone retro radio
11/16

An FM Chip in a Mobile Phone isn’t “Me”

Will FM radio ever end up pre-installed in mobile phones in the US? I doubt it, because consumers aren't asking for radio to be built into their mobile phones (and here's a full overview of the issue). But what's more interesting to me is that radio industry leaders keep driving for this, obsessively wishing and hoping and planning for it. Why is that more interesting to me?  Because it's not only deaf to what consumers are asking for, it's blind to the direction of consumer trends. Consider these facts: Major broadcasters are pushing a strategy to implant FM chips in mobile … [Read more...]

sadface
07/29

The NAB has hurt my feelings

Evidently the NAB didn't like my survey about behaviors among folks who have mobile phones and may also have FM built-in, whether they use it or not (and most don't). Let's dig into their official late Friday response: While Mark Ramsey argues there is little consumer demand for incorporating radio receivers on cell phones, he bases his glass-half-empty conclusions on a poorly designed survey to fit his own pre-conceived negative opinion. I don't know, does the question "does your phone have FM radio built-in?" sound poorly designed to you? What about the question "Do you use FM radio … [Read more...]

mobilephonefmbuiltin
07/27

New survey shows when FM is built-in to mobile phones, most consumers don’t use it

How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the number who have downloaded a personalized radio app, like Pandora or Slacker?  How often do they use those? And how do these numbers compare to downloads and use of station-specific mobile apps? These were the questions I set out to answer in a national telephone study of 1,346 radio listeners, aged 15-69, conducted by VIP Media Research during June and July 2011.  85% of these respondents listen to 30 minutes or more of radio per day. Of the 70% … [Read more...]

kidcellphone
04/25

Why are we debating FM on Mobile Phones?

Since when did I become the guy who didn't want FM in mobile phones?  Bring it on, device-makers!  Install those chips! Actually, I don't care whether or not FM is in mobile phones because I don't think it makes one bit of difference to radio's future whether it's there or not (radio "experiences" need to be part of the mobile device ecosystem, to be sure.  But FM chips?  Feh). Jeff Smulyan thinks otherwise (see his reply to my post here).  I have the greatest respect for Jeff.  He's a terrific broadcaster and Emmis is a terrific company.  He made some great points in reply to my recent … [Read more...]

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