Category: FM on Mobile Phones

nextradio1024
03/19

Is NextRadio Growing…or Sinking?

From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio allows listeners to access their favorite radio station on select Sprint phones without using data. In addition to the NextRadio app being downloaded over 240,000 times, listeners have tuned to nearly nearly 8,000 radio stations racking up over 190,000 hours of listening through the app since it was launched. In January and February of 2014, the average minutes listeners used the app jumped 62% and the average listening sessions every day was up 76%. While this … [Read more...]

listening-to-phone
03/13

FM Chip in Cell Phones means More Radio Listening? Don’t Count on It

Last week Edison Research released its always excellent “Infinite Dial” study of audio listening habits in the U.S. I’m a big fan of this study, so this post is intended more as observation than critique.I was troubled by only one chart and the headline drawn from that chart, which was widely trumpeted by the trades almost verbatim:“FM Tuner in Cell Phones Could Lead to Increased Listening among AM/FM Listeners.”But is that really what consumers are saying? Or is that just what we think they’re saying?The question: “If your cell phone had an FM radio tuner, would it lead … [Read more...]

No More Radios in Cars.001
03/13

Radios Ripped from New Cars? “Not So Fast,” say Consumers

You can climb down from the ceiling now, Mr. Broadcaster - it turns out new cars will feature FM/AM radios built-in for the foreseeable future (although certainly not forever).The logic of this should be obvious to us all, but particularly obvious for anyone who bothers to talk with consumers.And I did.Between March 9 and March 10 2013, I fielded a random, balanced, national online study of 1,000 consumers and asked how they feel about those radios in their cars - and how they'd feel if they disappeared. Each chart shows five rating points, from "DISAGREE" to "AGREE."First … [Read more...]

Sprint on FM Radio
01/14

As Long As FM Radio is on Sprint Phones….

Last week one of the radio industry's big headlines was the preliminary deal struck between Sprint and various players in radio to provide over-the-air FM on Sprint devices via the Emmis/HD Radio NextRadio platform.  I haven't seen much thoughtful analysis on this yet, so here goes nothing.On the surface, this is good news.  After all, it means more ways for listeners to listen to the stations they love and more ways to interact with those stations.Looking deeper, however, we need to keep this announcement in perspective. Consider these apparent facts:Although details on "what's … [Read more...]

radiophone
08/09

FM on Mobile Phones? Be Careful what you Wish For

What's the best way for radio to compete in a newly digital mobile environment?Is it to ensure that every mobile phone has an activated FM chip?  Is it, in other words, to expand the limits of existing technology to cover new gadgets which are built fundamentally on newer and more interactive and personal technology?  Is it to turn a mobile phone into the same kind of radio that sits on your nightstand?No, no, a thousand times, no.Wild projections flutter about the radio industry regarding the consequences of FM chips in mobile phones - "30 percent more listeners," goes one. … [Read more...]

mobilephones
05/09

Do People Really REALLY want FM on their Mobile Phones?

Another study from NAB has been issued which supports the notion that consumers want FM on their mobile phones. And, like all studies about what people WILL do rather than what they HAVE DONE in the past, it's flawed.You can ask people what they value and what they have done and they will give you an answer that represents their best frame on reality. But ask them what they intend to have for breakfast tomorrow morning if the moon is in the seventh house and Jupiter aligns with Mars, and their answer will be far less predictive of actual behavior.The NAB study asked some interesting … [Read more...]

iphone retro radio
11/16

An FM Chip in a Mobile Phone isn’t “Me”

Will FM radio ever end up pre-installed in mobile phones in the US?I doubt it, because consumers aren't asking for radio to be built into their mobile phones (and here's a full overview of the issue).But what's more interesting to me is that radio industry leaders keep driving for this, obsessively wishing and hoping and planning for it.Why is that more interesting to me?  Because it's not only deaf to what consumers are asking for, it's blind to the direction of consumer trends.Consider these facts:Major broadcasters are pushing a strategy to implant FM chips in mobile … [Read more...]

sadface
07/29

The NAB has hurt my feelings

Evidently the NAB didn't like my survey about behaviors among folks who have mobile phones and may also have FM built-in, whether they use it or not (and most don't).Let's dig into their official late Friday response: While Mark Ramsey argues there is little consumer demand for incorporating radio receivers on cell phones, he bases his glass-half-empty conclusions on a poorly designed survey to fit his own pre-conceived negative opinion. I don't know, does the question "does your phone have FM radio built-in?" sound poorly designed to you?What about the question "Do you use FM radio … [Read more...]

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