You can climb down from the ceiling now, Mr. Broadcaster – it turns out new cars will feature FM/AM radios built-in for the foreseeable future (although certainly not forever). The logic of this should be obvious to us all, but particularly obvious for anyone who bothers to talk with consumers. And I did. Between March 9 and March 10 2013, I fielded a random, balanced, national online study of 1,000 consumers and asked how they feel about those radios in…
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Archive for the ‘FM on Mobile Phones’ Category
As Long As FM Radio is on Sprint Phones….
Last week one of the radio industry’s big headlines was the preliminary deal struck between Sprint and various players in radio to provide over-the-air FM on Sprint devices via the Emmis/HD Radio NextRadio platform. I haven’t seen much thoughtful analysis on this yet, so here goes nothing. On the surface, this is good news. After all, it means more ways for listeners to listen to the stations they love and more ways to interact with those stations. Looking deeper, however,…
More »FM on Mobile Phones? Be Careful what you Wish For
What’s the best way for radio to compete in a newly digital mobile environment? Is it to ensure that every mobile phone has an activated FM chip? Is it, in other words, to expand the limits of existing technology to cover new gadgets which are built fundamentally on newer and more interactive and personal technology? Is it to turn a mobile phone into the same kind of radio that sits on your nightstand? No, no, a thousand times, no. Wild…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
