Category: Digital Strategy

walkingdead
04/07

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they care about unless it's first easy to find and use.While it's certainly true that making anything easier to find and use promotes both discovery and use, is that even within radio's power in the new dash (unless we pay for that prime access)?In the auto context, radio is only a distribution … [Read more...]

nextradio1024
03/19

Is NextRadio Growing…or Sinking?

From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio allows listeners to access their favorite radio station on select Sprint phones without using data. In addition to the NextRadio app being downloaded over 240,000 times, listeners have tuned to nearly nearly 8,000 radio stations racking up over 190,000 hours of listening through the app since it was launched. In January and February of 2014, the average minutes listeners used the app jumped 62% and the average listening sessions every day was up 76%. While this … [Read more...]

rewardgift
02/04

It’s Time to Rethink Rewards Programs

The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential to pay off with a stream of loyalty, usage, preference, ratings, and even brand evangelism. And that brings us to the idea of rewarding our fans so as to encourage their behavior and incite more just like it. But does that mean it's all about contesting? Or is that only the "opening act" of a strong and vibrant rewards program?This is a guest post by Dominick Milano, President of Publisher Development at Triton Digital. It's time for you to rethink … [Read more...]

listentoyourheart
01/28

Stop Picking on Pandora, Radio

So is Pandora "radio" or isn't it?I have (correctly) argued "yes" here and here and here."Radio" is a menu of value propositions - "jobs", combinations of which consumers "hire your brand for" every time they choose to tune in. Many of those "jobs" are clearly shared with Pandora, thus making Pandora a substitute for your station - part of the same category of consumer solutions, as I argue in this popular presentation.The debate, such as it is, continues to rage on primarily because broadcasters are under siege and take comfort in whatever back-slapping comes their way. In fact, … [Read more...]

lovemyradio
01/20

LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future

So what's ahead for the radio industry and the folks who work in it?That's one of the subjects of Borrell Associates' new report: The Future of Legacy Media.TUNE IN LIVE and watch Mark Ramsey talk with Gordon Borrell about this new report and its implications for the industry.It's Tuesday, January 21 at 10am PT / 1pm ET.Want to jump in and ask questions while the Q&A is LIVE? Go here to view and interact with us in Facebook in real time.Missed the live event or just want to sit back and watch? Then tune in during or after the live event and watch this … [Read more...]

happywriting1024
01/09

5 Ways to Make a Better Radio Blog

Earlier this week I argued that DJ blogs often are a waste of time and effort.Today I'm going to share a few thoughts on how to make them better.1. You don't need a DJ blogThere is no requirement that your digital platform include a DJ blog. Just because you can doesn't mean you should.And just because many of the stations around you are producing a waste of bits and bytes doesn't mean you should follow suit. So first of all, ease up.2. You do need a digital strategyDo you need a digital platform for your brand? Yes. Do you need a blog for every DJ on your staff (or any … [Read more...]

crowd
12/09

Radio: Your Facebook Page is Un-Liking You

This is directly from Facebook: We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site. In other words, all that effort you go to to populate your Facebook page with useful content is increasingly wasted. Even Facebook acknowledges your distribution to the very folks who raise their hands to "like" your page will increasingly thin over time despite their willingness to receive that content in their feeds.Why? Because Facebook wants you to pay for distribution of … [Read more...]

messageinbottle
12/03

How to “Rescue” Radio

How to "rescue" radio? Doc Searls has some ideas, and Doc's a very smart man. He is, among other things, the co-author of the classic The Cluetrain Manifesto that anticipated social media and the power of the social consumer by a decade.I don't agree with all of his points, but I'll share a few of the most interesting here.First, he redefines radio as "streamed audio," unbound from "transmitter mentality." This is a familiar conversation in radio circles, of course - and one that keeps bumping up against business model realities that are realities only for those who are beholden to … [Read more...]

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