The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an interview Robert conducted with marketing guru and author Seth Godin. Seth is almost universally known (and has been interviewed several times for this blog), and he never ceases to nail exactly the issues that matter most to an audience of broadcasters. That’s why I transcribed this Q&A, and it’s why I am sharing the key portions of it with you…
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Target’s Dilemma Shows the Way for Radio
On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering. Like radio, Target has a wide array of items, together aimed at a broad-based, massive audience. Like radio, Target is suffering from a million tiny cuts as Internet options eat into their business with lower pricing or greater selection (i.e., in the radio context, greater value). Like radio, Target is a trusted brand that includes human-to-human…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
