Category: Books

06/23

Making Waves

Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight?Making Waves: Radio on the Verge argues that it's the former, not the latter.This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves. Download the Introduction Download the Foreword by Greater Media CEO Peter Smyth Download a Sample Chapter Buy Making … [Read more...]

fresh Air Cover
06/21

Fresh Air

The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us?Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses.Fresh Air is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without. … [Read more...]

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