Category: Audio

lovingaudio
03/04

The Audio of Things

Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside, meaning it’s functionally impossible to “wake up to radio.” The solution: Get more radios in the bedroom, right? Actually, no, that’s not the solution. All technology is transitional, you see. And that includes that staple that used to be aptly called the “clock radio.” And so it goes, too, for the car dashboard. Other research recently reported by NTSMediaOnline indicated that: AM/FM radio remains the overwhelmingly preferred audio entertainment … [Read more...]

androidauto
01/04

Your New Auto Dashboard Debuts This Month

In a preview of CES, The Hollywood Reporter cuts to the chase - the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power players of the radio industry desire: Car buyers—particularly millennials—are no longer as susceptible to the [auto] industry’s traditional marketing tropes of styling, horsepower and handling. Instead, they see the car as an extension of their digital lives, and increasingly demand that it mesh seamlessly with their smart phones, tablets and other personal tech. A Compass Intelligence survey of smart phone-owning … [Read more...]

mediaunpluggedbloglarge
08/22

Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker

So what's really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It's time to un-spin some of the media hype we take for granted and get to the truth. That's why I'm happy to announce a new podcast. I'm teaming up with legendary brand guru, Fortune 500 advisor, author, and thought leader Tom Asacker for a show we're calling Media Unplugged. Every couple weeks we'll tackle some of the hot topics in media (and not just radio) and try to peel the truth from the spin. In this week's premiere episode, Tom and I talk … [Read more...]

xapplarge
06/19

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number - and repeat it four times? Don't you just love that? Or the ones that ask you to call a number and leave your email on the answering machine? Sounds efficient, doesn't it? Have you ever wished for an audio advertising experience that was more direct, more interactive, and didn't require new chips in your mobile phone or a pad and pen at the ready 24/7/365? XAPPmedia is one company looking to provide that interactive experience. I talked with Pat Higbie, XAPPmedia's CEO, who told me about the technology and demonstrated how … [Read more...]

listentoyourheart
01/28

Stop Picking on Pandora, Radio

So is Pandora "radio" or isn't it? I have (correctly) argued "yes" here and here and here. "Radio" is a menu of value propositions - "jobs", combinations of which consumers "hire your brand for" every time they choose to tune in. Many of those "jobs" are clearly shared with Pandora, thus making Pandora a substitute for your station - part of the same category of consumer solutions, as I argue in this popular presentation. The debate, such as it is, continues to rage on primarily because broadcasters are under siege and take comfort in whatever back-slapping comes their way. In fact, … [Read more...]

lapodcastfestival
09/26

The Future of Radio is at the LA Podcast Festival

Or at least it could be...if anyone from radio is paying attention. What is the LA Podcast Festival? It's a fan appreciation event packed with live performances from the biggest names in comedy podcasts, and it happens October 4-6 in Santa Monica. You're going, aren't you? Names you'll know, like Marc Maron, Dana Gould, Jon Lovitz, Kevin Pollak, Aisha Tyler, Greg Fitzsimmons, and many more - doing their podcast thing in front of live audiences over three days. I talked with comedian/actor/writer and festival co-founder Graham Elwood about the high powered lineup performing at the … [Read more...]

agogo
08/07

The Best New Audio App of 2013? It’s AGOGO

One of the great pleasures of this job at this time in this industry is being near ground zero when an entrepreneur sees the world in a new way and brings that new world to life. I am proud to have done a tiny bit of work with a great new startup called AGOGO. But what is AGOGO and why should you care? Well, for starters, your content is in it. But not just yours. Podcast content too. But more than that: Content that is not audio is made audio. And your music (through Rdio or Spotify) is integrated with content that relates to your music to create a seamless and frictionless listening … [Read more...]

warburton
07/30

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the "hits" of the event, and it had the room buzzing. Some highlights: How legendary brands can keep fresh Why bother to go beyond "good enough" in all the actions of your brand (hint: Because the extra effort matters to fans and they appreciate it) Why "radio" means something very specific and might be the wrong name for something like … [Read more...]

* = required field

Dive Into The Blog