Category: Audio

hivio header
07/23

How Audio Advertising is Changing

What is the future of audio advertising? That's what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn't speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio brands? How do advertisers see radio, podcasting, online radio, and more? And where are the trends headed? Here are some of the central questions Kirsten answered in this interview from hivio 2015 - the audio future festival: How does Starcom see … [Read more...]

mediaunpluggedlogo_featured
06/30

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care? It's episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Amazon’s trend-setting plan to pay some self-published authors based on the number of pages read, and the one irrefutable, universal law of podcasting success – or not. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

spreadwidely
05/12

How to Make Your Online Audio Go Viral

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: Consumption and discovery. Consumption: Online audio is hard to consume. Okay, not hard, but taxing. If one picture is worth a thousand words, then it takes a thousand words to communicate one picture and – more importantly – the time to consume a thousand … [Read more...]

lovingaudio
03/04

The Audio of Things

Recent research indicated the surprising (to some) result that a relatively small fraction of consumers have a radio by their bedside, meaning it’s functionally impossible to “wake up to radio.” The solution: Get more radios in the bedroom, right? Actually, no, that’s not the solution. All technology is transitional, you see. And that includes that staple that used to be aptly called the “clock radio.” And so it goes, too, for the car dashboard. Other research recently reported by NTSMediaOnline indicated that: AM/FM radio remains the overwhelmingly preferred audio entertainment … [Read more...]

androidauto
01/04

Your New Auto Dashboard Debuts This Month

In a preview of CES, The Hollywood Reporter cuts to the chase - the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power players of the radio industry desire: Car buyers—particularly millennials—are no longer as susceptible to the [auto] industry’s traditional marketing tropes of styling, horsepower and handling. Instead, they see the car as an extension of their digital lives, and increasingly demand that it mesh seamlessly with their smart phones, tablets and other personal tech. A Compass Intelligence survey of smart phone-owning … [Read more...]

mediaunpluggedbloglarge
08/22

Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker

So what's really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It's time to un-spin some of the media hype we take for granted and get to the truth. That's why I'm happy to announce a new podcast. I'm teaming up with legendary brand guru, Fortune 500 advisor, author, and thought leader Tom Asacker for a show we're calling Media Unplugged. Every couple weeks we'll tackle some of the hot topics in media (and not just radio) and try to peel the truth from the spin. In this week's premiere episode, Tom and I talk … [Read more...]

xapplarge
06/19

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number - and repeat it four times? Don't you just love that? Or the ones that ask you to call a number and leave your email on the answering machine? Sounds efficient, doesn't it? Have you ever wished for an audio advertising experience that was more direct, more interactive, and didn't require new chips in your mobile phone or a pad and pen at the ready 24/7/365? XAPPmedia is one company looking to provide that interactive experience. I talked with Pat Higbie, XAPPmedia's CEO, who told me about the technology and demonstrated how … [Read more...]

listentoyourheart
01/28

Stop Picking on Pandora, Radio

So is Pandora "radio" or isn't it? I have (correctly) argued "yes" here and here and here. "Radio" is a menu of value propositions - "jobs", combinations of which consumers "hire your brand for" every time they choose to tune in. Many of those "jobs" are clearly shared with Pandora, thus making Pandora a substitute for your station - part of the same category of consumer solutions, as I argue in this popular presentation. The debate, such as it is, continues to rage on primarily because broadcasters are under siege and take comfort in whatever back-slapping comes their way. In fact, … [Read more...]

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