Category: Audio Trends

marcopologlarge
12/02

3 Lessons Radio can Learn from Netflix

On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even international. One is free (for the most part) while the other is by subscription. One is audio and the other is video. And so on. But the similarities are more important than the differences, because like Netflix, yours is a media company competing for the attention of consumers in a marketplace facing blistering changes and blossoming alternatives. There are at least three lessons any radio brand can learn from Netflix: 1. Invest in content The list of … [Read more...]

dashlarge
05/12

Will Wearable Tech Compete with Radio?

Wearable tech is all the rage, or at least discussing it is all the rage, since gadgets like Google Glass and the rumored iWatch are just over the horizon for the most part. But does wearable tech have the potential to affect radio listening in its traditional form? It might. Case and point: “Smart earphones.” Business Insider writes: In the near future, smart earphones could be used to enhance the world around you by providing supplemental information about the people you meet and the places you visit — without looking obnoxious. Bragi, which will make the Dash earbuds, … [Read more...]

katyperry
04/18

This is Research Steve Jobs Never Would Have Used

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn't hire me. Of course, some would say he made the right decision there. Kassof just released a piece of research which aims to prove not only that radio is primarily "local" but woe unto any broadcaster who thinks otherwise. Here's his first question: Now think about media – TV, radio, newspapers, the internet and so on. Some media are mainly local – focused on serving one city or town – while others are mainly national – focused on the serving the entire … [Read more...]

legocrazy
04/16

Radio and the Future of Mobile Phones

In January, Google will reportedly release a "modular smartphone" in an attempt to disrupt market leaders Apple and Samsung. From Business Insider: Project Ara is Google’s attempt to make a mobile device where the major components, including the camera, speakers, GPS and other common features of modern smartphones, can be swapped out for new ones, mixing and matching modules to customise the phone to do what the user needs it to do. "Designed exclusively for 6 billion people," says the project site. While the jury is out on the future of this particular gadget, the lesson behind it is … [Read more...]

youngadults
04/09

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don't forget that target keeps moving. And it has profound implications for radio. Check out this chart from Business Insider via WSJ: This chart shows the changes in US demographics (age only) over the past six years. What you're looking at is a slight decline in the overall number of 25-54's (down 1.2%), a more sizable increase among 16-24's (up 3.7%) and a massive increase among those 55 and over - the folks who are traditionally of little to no interest to commercial radio broadcasters (up a huge 19%). That's just in the past six … [Read more...]

iwatch
01/29

Wrist-Powered Radio?

There's a tendency to obsess on devices. But if you're in the content business devices are only channels of distribution for that content. The real challenge and opportunity for media brands is to spread content across all popular platforms in a form and a context that fits that platform. To chase a device is to miss the forest for the trees. For example, do you need iPhone and Android apps? Not necessarily, but you do need a mobile strategy. Because as consumers spend more time online with mobile devices your content is either part of that time stream or it isn't. Do you need … [Read more...]

aharadio
11/06

What’s the Future of Radio in the Connected Car?

What does the crystal ball predict about the future of the so-called "connected car" and radio's place in it? That was the purpose of my conversation with Toby Trevarthen, VP Monetization for Aha by Harman, a key provider of platforms and apps to automakers and the "connected" car. Here are two of the key questions I discussed with Toby: What will the auto dashboard look like in five years? What is the role of radio in the future of that dashboard? We talked about what's really on the horizon: a reimagining of the car and, more to the point, the time consumers spend in that car. … [Read more...]

listentothis
09/25

What’s REALLY Happening To Radio Listening? Read This…

In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have certainly provoked action for my clients in what used to be called "newspapers," I can tell you. But radio has been slower to action not only because the trends have been less dire, but also because so few are willing to stand up and tell the Emperor that he has no clothes. Indeed, some refute the trends altogether. So it is when we hear that radio usage is up and time spent listening is stable. Um, no. Don't take my word for it. Take it from this new … [Read more...]

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