Category: Arbitron

listentothis
09/25

What’s REALLY Happening To Radio Listening? Read This…

In order to rally and fight a problem, we must begin by recognizing its existence.The realities of changing consumer usage have certainly provoked action for my clients in what used to be called "newspapers," I can tell you. But radio has been slower to action not only because the trends have been less dire, but also because so few are willing to stand up and tell the Emperor that he has no clothes.Indeed, some refute the trends altogether. So it is when we hear that radio usage is up and time spent listening is stable.Um, no.Don't take my word for it. Take it from this new … [Read more...]

woman-screaming
07/11

Once Upon a Time in the Land of PPM

Are you sick of this yet?PPM market.After many months of consistent and strong ratings performance, things nosedive. All at once. No explanation.No calls to the station. No sudden change in market or station variables. No mass exodus of fans to another market closer to the beach. No seasonally expected change caused by, say, sports or Christmas. No sudden turn in music trends. No staff changes.Nothing.Yet there it was, suddenly and consistently bad ratings.Until now.Because based on the latest batch of ratings, the station is now number one.No, not just "healthy … [Read more...]

wordofmouth
05/14

Your PPM Strategy is Wrong: Word-of-Mouth Still Matters

It is almost impossible to count the ways in which playing to Arbitron's PPM measurement methodology may provide short term gains for radio ratings, but very much at the expense of the health of radio brands long-term.And here's yet another one.It is accepted wisdom that, since PPM supposedly measures behaviors rather than recall of behaviors, then so-called top-of-mind recall is irrelevant.After all, why remind folks that you're there when they no longer need to remember what they listened to?Here's one reason why.Because top-of-mind leads directly to word-of-mouth, and … [Read more...]

Asian-Population
04/23

Dear Arbitron, What about Asian Americans?

Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample.That means Asian Americans fall into the vast category called "other," a category without sub-categories and the sample goals those sub-categories might deserve.In any given market there is no way to know whether Arbitron is properly representing the Asian American population or not. That means odds are overwhelming that they are not.In many markets this may not make a significant difference to the consumers, the broadcasters, or the advertisers who … [Read more...]

nielsen
12/21

Nielsen buys Arbitron…What it REALLY Means to You

It's not just the Mayan apocalypse that passed uneventfully, it's also the announcement of another transition - the one that may transform Arbitron into Nielsen. Much has been written about this announcement over the previous days, most of it anticipating (or at least hoping for) new benefits to radio.Call me crazy, but I don't see those benefits.  Not at all.PPM Sample SizeThe most pressing matter for broadcasters is PPM sample size.  And while broadcasters may be footing the bill for Arbitron they are not the audience that Arbitron has most been trying to please:  That audience … [Read more...]

IMG_0545
07/10

Is Radio Asking the Wrong Questions?

One of my clients is a local media company with assets in broadcast, digital, and print.  It is what used to be called a "newspaper" company. And the differences between the conversations that happen in those halls and the ones that happen in many broadcast company conference rooms are stark.In the "newspaper" company hallways, almost every conversation I have is about new ways to create, deliver, and extract value for the benefit of customers and clients - business model conversations.In the "radio" hallways, almost every conversation is about Arbitron ratings.Ironically, the … [Read more...]

crackaddict
07/02

PPM and Agency: Crack meet Addict

Recently I heard a story of a station in a large market whose ratings have skyrocketed recently.  What sort of genius programming is responsible for this? The kind that lucks out with two PPM panelists in one household who are new to the ratings panel.Long may they live.But this can be monetized, to be sure.  And in a world where much more than half of a station's revenue comes from agency dollars earmarked for nothing smarter than the lowest cost-per-thousand, you can hear the "ka-ching" already.Let's ignore the fact that those media pies are shrinking - crowded by more ways to … [Read more...]

diary_instr
02/27

Which is Better? PPM or Diary?

Now that's a post title which speaks for itself. And by "which is better?" I don't mean "which is more accurate?"I mean which is better for our clients?And the answer is not at all what we might assume.Watch:[iframe http://player.vimeo.com/video/37543370?title=0&byline=0&portrait=0 500 281]Prefer audio?  Try this:Download mp3(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you "like" MRM on Facebook or follow me on Twitter). … [Read more...]

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