Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better for our clients? And the answer is not at all what we might assume. Watch: Please upgrade your browser Prefer audio? Try this: [Audio clip: view full post to listen] Download mp3 (You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance…
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Archive for the ‘Arbitron’ Category
R.I.P. Arbitron’s Total Audience Measurement
Earlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be measured alongside radio in Arbitron’s supposedly forthcoming Total Audience Measurement report, and the most telling word was this one: “Frightening.” Indeed it is “frightening,” the thought that a stable ecosystem of radio brands with huge barriers to entry could be penetrated overnight by a theoretically limitless number of present and future online radio brands all nibbling at the…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
