Category: Apps

nextradio1024
03/19

Is NextRadio Growing…or Sinking?

From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio allows listeners to access their favorite radio station on select Sprint phones without using data. In addition to the NextRadio app being downloaded over 240,000 times, listeners have tuned to nearly nearly 8,000 radio stations racking up over 190,000 hours of listening through the app since it was launched. In January and February of 2014, the average minutes listeners used the app jumped 62% and the average listening sessions every day was up 76%. While this … [Read more...]

DJGirl
08/21

Intercom.fm Gives Your Audience the Power to Create Radio Segments

Radio barely scratches the surface of co-creation – the idea that today’s digitally empowered consumers are also producers – makers – of content. And content-makers want nothing more than an audience for their content. Platforms abound, but audiences and the attention they possess remain precious and scarce.If there’s one thing a successful radio brand has it’s an audience. So how can a broadcaster invite its audience of content-makers to make that content in their presence and integrate it into the brand’s platform?Historically, listeners could make content for broadcasters only by … [Read more...]

agogo
08/07

The Best New Audio App of 2013? It’s AGOGO

One of the great pleasures of this job at this time in this industry is being near ground zero when an entrepreneur sees the world in a new way and brings that new world to life. I am proud to have done a tiny bit of work with a great new startup called AGOGO. But what is AGOGO and why should you care?Well, for starters, your content is in it.But not just yours.Podcast content too. But more than that: Content that is not audio is made audio. And your music (through Rdio or Spotify) is integrated with content that relates to your music to create a seamless and frictionless listening … [Read more...]

07/25

How to Beat the New Car Dashboard

All this fretting over the evolving car dashboard is so much ado about the wrong stuff. Okay....A flood of new content is coming. Lots of it is already here. There is no way to keep it out because consumers don't want it out. The primacy of radio on the car dash is officially a thing of the past. So let's begin by accepting that fact.Further, being on new platforms in the new dash is fine, but we're already on the platform that is most familiar and most used - the "radio" one. The fact of life for radio is that while every other content player has everything to gain by accessing the … [Read more...]

lucyharpo
05/20

I Don’t Need an App for That

The rule most broadcasters use in framing their mobile app (if they're wise enough to have one) is: Does this app offer up a stream of the station? Does it throw in some podcasts and some blogs and even some social media feeds?All of that's fine - as far as it goes. But does it go far enough?When you ponder a mobile platform for a station that can already be experienced on every mobile platform on every highway in your market (i.e., the "car"), you have to ask this question:What will consumers want from a mobile app when they can already hear the station on every radio they own? Is … [Read more...]

appdrowning
02/21

Too Many Apps, Not Enough Time

Are we suffering app overload? That's the conclusion of Business Insider: People download a lot of apps, but they abandon 95 percent of them, according to a study by Nuance.The result: They keep using the same apps—Nielsen says Facebook, YouTube, Google Play, Google Search, and Gmail were the top five apps in both 2011 and 2012.And they're not spending markedly more time in apps: 39 minutes a day in 2012 versus 37 minutes in 2011. While the Nuance stats are not new, the "if you build it they will not come for long if they come at all" phenomenon is getting more attention lately. Consider … [Read more...]

podcastapp
06/28

Apple’s New “Podcasts” App – Radio’s Friend or Foe?

Podcasts are emerging from the dungeons of iTunes in their own dedicated app.You can get it yourself here.If you're a podcast fan, immediately all your podcasts populate the app under the "podcasts" tab.  Nice - and way overdue.Most interesting is the "Top Stations" tab.  Apple seems to be reconceptualizing "shows" or "series" as "stations" (a dumb idea, if you ask me, since that distinction is so deeply embedded).Also interesting is the "swipe" metaphor to move from one genre to another:  It is a radio dial!  Imitation may be the sincerest form of flattery but is also a … [Read more...]

apps
03/16

Radio has the Wrong Idea about Mobile Apps

...or at least, not completely the right idea. Consider the study from the IPG Media Lab and YuMe.com which examined "advertising in the wild" to assess the effects of "viewer distraction" in a TV-viewing habitat of numerous gadgets and gizmos.One of the conclusions was that “smartphones are a persistent companion to video content.”As the authors of the book Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile put it: The key word here is “companion”—meaning “in addition to,” not “a replacement of.” Mobile certainly is … [Read more...]

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