Category: Apple


What’s EXCLUSIVE about your Radio Brand?

If you aren't the exclusive provider for something meaningful, you're sunk. In April, I shared Bloomburg's report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition. Now there's a report that this strategy is beginning to unfold, big time: Apple [has] started creating their own original content. The company made Drake's amazing "Energy" video in-house, as well as Pharrell's "Freedom" … [Read more...]


Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music

Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is out, and “I AM My MTV” is in, but will anybody care? It's episode 22 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Amazon’s trend-setting plan to pay some self-published authors based on the number of pages read, and the one irrefutable, universal law of podcasting success – or not. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]


What Apple’s Beats 1 Means for Your Radio Brand

The shape of Apple's new live-streaming radio station Beats 1 is coming into focus, and it's full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled "Elton John's Rocket Hour," and it will play old and new music. Other musicians with shows on Beats 1 include Pharrell Williams, Drake, Josh Homme, St. Vincent, Jaden Smith, and Disclosure. Pharrell isn't just a presenting a show, though. His new single "Freedom" will be the first track exclusive to Apple Music, only available to listeners of Apple's streaming … [Read more...]


What Apple Music’s Streaming Radio Station REALLY Means

In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the strategy behind Apple Music's streaming radio station, Beats 1. What is Beats 1? It is "Apple's first 24/7 worldwide radio station." Special? Innovative? No (and does Zane really not have his own board op?). That's despite the hyperbolic and breathless reception this initiative is getting by some tech-heads who should know better. Take MacWorld, for example: What’s really neat is that every user around the world will hear the same content at the … [Read more...]


Slicing Apple Music – Part 1: Will It Kill Spotify?

As is now widely known, Apple Music is comprised of three key elements: iTunes - but on demand and in the cloud (a la Spotify), a worldwide radio station, and a social network that connects fans to artists and their content in whatever flavor it exists. I'm going to analyze each of these pegs in Apple Music's new stool. One at a time. Today, the on-demand piece. When Apple introduced the iTunes store in 2003, there was no elegant (let alone legal) ecosystem for getting the songs you want online whenever you wanted them. It was truly the Wild West, outlaws and all. Cut to 2015.... A … [Read more...]


Here’s Why Apple Hired a Famous Radio DJ

Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC's Radio 1. Lowe is famous for his artist interviews and for what Rolling Stone describes as his "keen ear for emerging new music." It's assumed that Lowe will work on iTunes Radio and its music products, of course. But not simply behind the scenes. He will be more than a "master curator." How do I know? Because there are many folks in the world who have an ear for what's new in music, and most of them don't earn their living as radio DJ's. If what you want is music … [Read more...]


Your New Auto Dashboard Debuts This Month

In a preview of CES, The Hollywood Reporter cuts to the chase - the most fundamental reason why the technology of the car dashboard is bound to change no matter what the power players of the radio industry desire: Car buyers—particularly millennials—are no longer as susceptible to the [auto] industry’s traditional marketing tropes of styling, horsepower and handling. Instead, they see the car as an extension of their digital lives, and increasingly demand that it mesh seamlessly with their smart phones, tablets and other personal tech. A Compass Intelligence survey of smart phone-owning … [Read more...]


What Apple’s CarPlay Means for Radio

By now you've heard about Apple's new CarPlay platform which is gearing up for battle with Google's Open Automotive Alliance, not to mention all the other platforms making a land grab for that whitest of spaces, the car dashboard. The Apple platform - coming soon - will only be available on a few new car models and will be integrated with only the newest iPhone models and features only a few non-Apple app partners (notably excluding Pandora). But this is how change comes, one innovation, one device, one new car model at a time. Here's a video that illustrates how the platform works on a … [Read more...]

* = required field

Dive Into The Blog