Another day, another technology-driven way to undo advertising. Forget the fact that advertising is what pays for most of the content we enjoy on TV or radio. Apple was just granted a patent for technology that would allow users to switch seamlessly to their own audio or video files once ads started playing on their TV or radio stations. I don’t know how this could affect listening to radio on traditional radios (still the way most folks get their radio)…
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Is it Time to Stop “Owning a Word”?
Back in the day, Ries & Trout galvanized broadcasters by preaching the power of the “word.” Own one, they advised. Just one. This played well with a broadcasting audience for obvious reasons – we were and largely are in the audio business, and messaging in that business continues to be driven by words (I happen to think it should be driven more by sounds, but that’s a topic for another post). CUT TO: PRESENT DAY Ries & Trout begat Ries…
More »Is Radio Asking the Wrong Questions?
One of my clients is a local media company with assets in broadcast, digital, and print. It is what used to be called a “newspaper” company. And the differences between the conversations that happen in those halls and the ones that happen in many broadcast company conference rooms are stark. In the “newspaper” company hallways, almost every conversation I have is about new ways to create, deliver, and extract value for the benefit of customers and clients – business model…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
