Category: Advertising

Do or Die cover
06/21

Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2

This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective on the direction of advertising and marketing will have huge sway over radio’s future. Read this. And share it with your peers. What follows is an abbreviated transcript of our chat....Part 2... What’s the best way for someone in the media business who wants to put … [Read more...]

Clark-Kokich-color-1200x800
06/20

Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1

This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the well-known international digital agency. He is also the author of a fabulous new book called Do or Die. Clark is at the forefront of the digital revolution and his perspective on the direction of advertising and marketing will have huge sway over radio’s future. Watch this. And share it with your peers. Watch: [iframe http://player.vimeo.com/video/43642423?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: Download … [Read more...]

time vs ad spend
06/17

Radio’s Mobile Challenge

I think most broadcasters are thinking about mobile all wrong.  The thinking goes like this: "We need a dedicated mobile app for our station!" Or... "We need to get our stations on mobile apps that already exist, like Tunein or IHeartRadio!" Both of these are wrong (or at least vastly insufficient) for the same reason:  They are about you, while mobile is about the consumer - her problems, needs, and interests - and the advertiser - who wants more than reach in a world where you can connect so much more meaningfully. Richard Ting lays out the upside for mobile in this piece. At … [Read more...]

kevin smith
06/11

A Podcast is an Ad for Everything Else we Do

I'm on vacation this week, so my posts will be sparer and pithier than usual (I can already hear some of you mutter "good news!").  But this one I couldn't resist.... Filmmaker and celebrity podcaster Kevin Smith in USA Today: Podcasting doesn't pay the bills, directly "Stuff comes out of it. The podcast itself is like an advertisement for everything else we do." This is almost exactly the same thing Adam Carolla told me about his celebrity podcast.  And it's much the same thing that Gary Vaynerchuk told me about his online videos. In the world of these upstarts (the world we all … [Read more...]

sethgodinphoto
05/31

Seth Godin on the Evolution from Advertising to Marketing

The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an interview Robert conducted with marketing guru and author Seth Godin. Seth is almost universally known (and has been interviewed several times for this blog), and he never ceases to nail exactly the issues that matter most to an audience of broadcasters. That’s why I transcribed this Q&A, and it’s why I am sharing the key portions of it with you now. It’s long, and it’s extraordinarily worthwhile. It should inspire a conversation in your office … [Read more...]

trend
05/08

Pandora: Internet Radio Growth coming from AM/FM

So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton's Mike Agovino. Joe also shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio.  These are stats that are not often publicized in the radio industry. Let's be frank:  Of course some Internet radio growth will come from radio. Maybe most of it will come from radio.  And it will not stop people from listening to the radio.  Rather, it will shave away quarter-hours from radio, just as every other entertainment distraction … [Read more...]

salesman
04/06

Surprise! Advertisers want Results and Tracking!

That's the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this post, because I have no doubt that they will receive oodles of complaint emails from broadcasters who presume that the secrets of accountability can be kept from their clients in a digital world. Well, they can't. From Radio Ink: William Feinstein is the President of Planet Honda in New Jersey. He was so impressed with the results and the trackability of his campaign with Pandora that he signed on for a year. Yesterday Feinstein pulled up his … [Read more...]

garyvee
04/04

Are you in the Content Marketing Business?

Gary Vaynerchuk is the well-known digital entrepreneur and dynamo who parlayed a daily online video show into a publishing, speaking, and consulting empire, helping brands (i.e., your clients) more effectively connect with their customers (i.e., your listeners). In this video, Gary talks content. Not the kind of content we make to be surrounded by ads, but the kind of content we co-create with our brand clients that is, in Gary’s words, “valuable to the end-user around the genre that brand is playing in.” Content can be a commodity, says Gary, so what you create has to be really great … [Read more...]

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