So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton’s Mike Agovino. Joe also shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio. These are stats that are not often publicized in the radio industry. Let’s be frank: Of course some Internet radio growth will come from radio. Maybe most of it will come from radio. And it will not stop people…
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Surprise! Advertisers want Results and Tracking!
That’s the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this post, because I have no doubt that they will receive oodles of complaint emails from broadcasters who presume that the secrets of accountability can be kept from their clients in a digital world. Well, they can’t. From Radio Ink: William Feinstein is the President of Planet Honda in New Jersey. He was so impressed…
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Gary Vaynerchuk is the well-known digital entrepreneur and dynamo who parlayed a daily online video show into a publishing, speaking, and consulting empire, helping brands (i.e., your clients) more effectively connect with their customers (i.e., your listeners). In this video, Gary talks content. Not the kind of content we make to be surrounded by ads, but the kind of content we co-create with our brand clients that is, in Gary’s words, “valuable to the end-user around the genre that brand…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
