Mark Ramsey Media LLC - sync radio and digital media

Is it a problem that your four-year-old can recognize a duck but not a radio? Maybe it is, maybe it isn’t. Mark Ramsey (markramseymedia.com) rants about why radio is much more than a box on a shelf or a dial in your dash. Why it doesn’t really matter whether kids mistake your distribution channel for a lunchbox.

How do you tell the difference between the zillions of presumably “good” ideas for your radio website? You do it by focusing on three simple factors, and Mark Ramsey explains them to you. Part of Ramsey’s AllAccess.com series Area 51.

What’s the most important thing your morning show needs to know to be truly stellar? What are the biggest mistakes morning talent tends to make? Mark Ramsey interviews Randy Lane, head of the Randy Lane Company (randylaneco.com/) about what it takes to coach a morning show and what key lessons morning shows need to learn.