A No-Nonsense Marketing Smart Tip December 17, 2003 ——————————————————————————– I’ve interviewed a bunch of biggies in this publication, but never anyone as big (metaphorically speaking) as that jolly old elf himself, Santa Claus. Who would have thought that St. Nick would have top drawer marketing advice for broadcasters? “Santa Claus Inc. is well and profitable” writes Sean D’Souza of Psychotactics.com, a site committed to “unlocking the mystery of the business brain.” Sean has written an article called “Ho! Ho! Ho!…
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Why Santa’s Marketing Works Better than Yours
Here’s the link for the source material for this week’s Marketing Smart Tip. First, Sean D’Souza’s website, psychotactics.com Second, here’s the download link for Sean’s article on Santa’s Marketing Smarts. (It’s in Adobe PDF format) Enjoy!
More »Sirius Picks Up Pro Football
From Inside Radio: Sirius will pick up local radio play-by-play for its new NFL deal. Sirius will largely rely on local radio accounts of the Sunday games for its new $220 million seven-year deal with the National Football League. The league has the right to re-purpose those broadcasts — but 100% of station content, including spots and promotions, will air on Sirius. If you’re Sirius this is EXACTLY what the doctor ordered. Establishing new points of difference is precisely what…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
