Take this nifty brand strength test.More »
A very cool idea – for a fairly reasonable sum of $150 which can cover your whole management team! Eavesdrop on a live seminar: Purple Cow: Creating a Truly Remarkable Product or Service with Seth Godin Marketing is no longer enough to sell your products. First, you need a truly remarkable product or service that will attract buyers. Seth Godin, author of Purple Cow, knows how to do just that, and will tell you how in person, in this teleseminar…More »
From the Creating Customer Evangelists newsletter: This month, we’re reminded of a principal reason why some companies create customer evangelists: they change people’s lives. This reminder is courtesy of Apple Computer, which was recently named “Marketer of the Year” by AdAge magazine.Lee Clow, the chief of Apple’s ad agency TBWA Worldwide, says making life-changing products is Steve Job’s “prime goal.” Jobs’ theology has led to the creation of: * iPod. More than 1.4 million sold to date, capturing 31 percent…More »
MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...