Mark Ramsey Media LLC - sync radio and digital media

Read this and weep, RIAA Note especially the “carrot and stick” metaphor. I have said it before and I’ll say it again. Defending your listeners from ridiculous RIAA lawsuits is a cause worth fighting for and one which will make your station a hero in the eyes of your audience.

From consultant Alan Mason: I’m going to be designing a neighborhood chain of malls, and I’d like your opinion. Some of the smaller malls will be difficult to find, but I plan to believe they’re just as accessible as the mall next to the freeway. In each of the malls I plan on having people selling things face-to-face as you walk through. I know you won’t like it but I have financial reasons for doing it, and hey, everyone else…

This is in the category of “if we tell the industry something is true, then they’ll believe it.” Entercom’s David Field says focus groups prove his anti-satellite radio ads are working. Speaking as a research professional, when have focus groups ever proved anything? Focus Groups are an exploratory tool with zero – ZERO – quantitative accuracy. Second, if sales of Satellite Radio receivers were to suddenly slow, THAT would be proof. But David doesn’t know anything about that and I…